1079980 - [Firefox 10th] Dev Browser Download Page - copy

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[Firefox 10th] Dev Browser Download Page - copy

>>Project Overview:
Goal: Developing a campaign to launch the industry’s first and only browser made specifically for developers. Deploy word-of-mouth marketing campaign to raise awareness and generate downloads of Fx dev browser. 

Brief: https://docs.google.com/a/mozilla.com/document/d/1TLNQqQCpYJcHjTQpIsP69O8r2zjFWrEoK5tXBXAr3k8/edit#

Schedule: https://app.smartsheet.com/b/publish?EQBCT=efc8a4ba2bb741d5adc4c81b2a71890d

Wiki: https://wiki.mozilla.org/Websites/Mozilla.org/Developer_Browser


>> Creative Help Needed:
Copy:    Yes 
Design:  No 
Video:   No 
Other:  No

>>Creative Specs:
Copy for download page. 

>>CTA and Design:
Messaging
The world’s first and only browser designed for developers
Download Firefox [dev browser]

Key features
Black Theme: Distinct from Chrome dev tools UI. The black theme looks and feels more like Adobe Creative Suite. 
Higher visual interest value
Better legibility with increased padding and streamlined tabs
Compare to Chrome Dev Tools.

>>Creative Due Date:
2014-10-22

>>Launch Date:
2014-11-10

>>Mozilla Goal:
Firefox Browser

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail]

Comment 1

[Matej Novak [:matej]]

Troy's taking this one. Thanks!

Comment 2

[Troy Palmer]

Hi everyone 

Here is my first draft of the copy for the Product / Download Page. There are a few headline options to choose from. Let me know what you think.

https://docs.google.com/document/d/1kVK3zD6af6KqQSMuBZIJEfQGbu4obLuHY0HT66iezak/edit?usp=sharing

Thanks,
Troy

Comment 3

[Lizz Noonan - she/her (:lizzn)]

Thanks Troy! Arcadio and Eric, please provide feedback on the copy (or please flag other reviewers). Thanks!

Comment 4

[Jennifer Bertsch [:jbertsch]]

Hi Matej, Lizz, and Troy-

Where is the final copy?

Thanks,
Jen

Comment 5

[Troy Palmer]

It looks like there are still some open comments that need to be resolved.

Comment 6

[Matej Novak [:matej]]

Looks like we're all good here. Final copy in comment 2.

Comment 7

[Jennifer Bertsch [:jbertsch]]

sgarrity:  final copy here for landing page (see comment #2)

Comment 8

[Steven Garrity [:sgarrity]]

(In reply to Jennifer Bertsch [:jbertsch] from comment #7)
> sgarrity:  final copy here for landing page (see comment #2)

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