1130194 - Update Hello product page with updated GA events to track sharing campaigns

Status: RESOLVED FIXED

(www.mozilla.org :: Pages & Content, defect)

Description

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

This bug is opened to update the Hello product page[0] with enhancements to page tracking, and confirm usability and structure of the share URL to optimize tracking.

Flow is:

1. Share link on social property
?utm_source=w
&utm_medium=x
&utm_campaign=y
&utm_content=z

2. User lands on product page

3. User clicks on CTA dropping the panel

4. User clicks on "Get Started" button

5. The value in the utm_content query string is persisted to the FTU tour, and used to track the source in the "Event Action" value

Example: http://cl.ly/image/1R3X2d2r391E

The "Event Action" value would be overloaded to: productPage blogpost1, productPage fbshare1, productPage twittershare2, etc.

Because of the nature of the tour, we're unable to use existing utm parameters to track all events (ref: bug1114670comment9)

[0] tagging matrix (updates are in green) https://docs.google.com/a/mozilla.com/spreadsheets/d/1crhDaU17YSz5IR3PSoqnU3naX5VrdDYRIkwTxjfFsoU/edit#gid=408649200

Comment 1

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

:garethc - please review the proposed parameters used.

Comment 2

[Gareth Cull [:garethc]]

I believe we decided to use a custom dimension along with the event instead of overloading eventAction...cory can you please confirm?

Comment 3

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

(In reply to Gareth Cull [:garethc] from comment #2)
> I believe we decided to use a custom dimension along with the event instead
> of overloading eventAction...cory can you please confirm?
Yep you are correct. The implementation of using the custom variable is already implemented in bug 1130198.

Comment 4

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Proper sharing of the product page should include any unique identifiers in the utm_content= query string parameter. This value can then be used to track first time usage in GA.

Comment 5

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Per conversation with agibson.

To enable external sharing, we will limit to a set number of predetermined campaign parameters. This is because we're using Telemetry to store these values which opens us to abuse if we allow arbitrary, user-controlled input into the system.

To share the product page, use the following in the utm_content parameter:

?utm_source=w
&utm_medium=x
&utm_campaign=y
&utm_content=|campaign1|campaign2|campaign3|campaign4|campaign5|

Only these values will be passed along and trackable in the First Time Use tour.

Comment 6

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

After discussions with Liz, updating this to key off of the utm_source field.

Valid values:

utm_source = |twitter|facebook|wiki|email|

If these are found in the utm_source field, we will send on to Telemetry.

Comment 7

[[github robot]]

Commits pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/f727d1ac57768ec29174ace4b0e5db2b9d02486a
[fix bug 1130194] Add FTU tracking to Hello product page

https://github.com/mozilla/bedrock/commit/19571cbdeeba9d5288e8c43b13da7a2609844c93
Merge pull request #2759 from ckprice/bug-1130194-add-ftu-tracking-hello-product-page

[fix bug 1130194] Add FTU tracking to Hello product page