1132097 - Project brief for Firefox Growth Q2 Campaign (2015) FF38

Status: RESOLVED FIXED

(www.mozilla.org :: Project Tracking, defect)

Description

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

This bug is to track the development of the project brief for web work.

Web elements include
- snippets
- landing pages
- tours (/whatsnew, /firstrun)

Notable items include:

# What features will be included in whatsnew and firstrun tours
# Dependent on confirming the products which will be ready for FF38

Comment 1

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Campaign goals and content strategy will come in the form of project briefs.

The project brief will contain

    Goals
    Content strategy
    Priority
    Defined deliverables

For this campaign, we will be creating multiple project briefs

    /whatsnew & /firstrun
    iOS
    Reading List
    Hello screen sharing
    Android
    Developer Edition
    Campaign (based on partner)

This brief breakdown is based on the May Campaign Engagement Team Deliverables[0] provided by the product marketing team.

The briefs were originally requested February 13th. 

[0] https://docs.google.com/a/mozilla.com/spreadsheets/d/16GfEJckU0icWzemlX5AHmesEwcBnurwitvVrAc3Ukmk/edit#gid=0

Comment 2

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Attachment: Hello project brief

Comment 3

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Attachment: iOS project brief

Comment 4

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Attachment: Reading List project brief

Comment 5

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Attachment: Developer Edition project brief