Closed Bug 1142179 Opened 9 years ago Closed 9 years ago

Assets for Mozilla Tech Speakers Program

Categories

(Marketing :: Design, task)

Product:
Marketing
Component:
Design
Platform:
All
Other
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED
Due Date:

People

(Reporter: havi, Assigned: mternoway)

Details

Attachments

(1 file, 3 obsolete files)

mozilla_tech_speakers.png
442.17 KB, image/png
Details 
>>Project/Request Title:
Assets for Mozilla Tech Speakers Program

>>Project Overview:
https://wiki.mozilla.org/TechSpeakers
A Developer Relations team & Moz Reps collaboration - we're creating an impact program to increase developer awareness and adoption of Mozilla products and the Open Web as a platform by:
-Growing a base of high-quality volunteer speakers...
-Supporting their efforts/goals with training, materials, mentor-ship, swag and travel funding...
...    In order to present timely, relevant technical material at regional developer events.


>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Extensible logo artwork that can be used in a variety of formats.  

Deliverables: 
Badge art
Logo art for online use (similar sizes/formats to any comparable product asset)
Logo art for stickers
Hoody design


>>CTA and Design:
This design could align with any / all current design plans and directions around the Developer Edition browser. One of the core team members suggested the idea of the Moz dino with a megaphone, but i'm not sure about our future plans for the dino. 

We would like to extend use of the design to: 1) achievement badge or badge series for online use 2) logo for 2" stickers and online use 3) hoody design  (due mid-June)

Is it possible to request a designer? I know the whole team rocks! Matt Ternoway has done swag design in the past that's been a BIG hit with developers. If he's available... ?

>>Expected Launch Date:
2015-04-20

>>Mozilla Goal:
This drop-down needs an update :-)  This supports extending Fx & FxOS share and participation platform goals. 

>>Mozilla Creative Collective:
No

>>Points of Contact:
havi@mozilla.com, dietrich@mozilla.com,
Hi Havi, 

Thanks for submitting this. I have a couple of questions/comments and an update on timing. 

1. It sounds like it makes sense about using branding of the Developer Edition browser as the basis for this. 

2. Does this program have an official name? It looks like you've used Tech Speakers and TechSpeakers and want to make sure that we have that right.

3. It would be good to know whether you are looking for a single badge or a series. And what sort of action(s) will be awarded by a badge. This will help determine the design for the badge. 

4. We wouldn't do a logo, but can definitely do some sort of design for a sticker/hoodie. In addition to that, how would that be used on online? 

5. On timing. Do you need stickers printed prior to 4/20 to be ready for that date or not? What about online assets? I want to make sure to build in enough time for production (web and actual) as needed. 

And it should work to have Matt work on this. Thanks!
Assignee: jbalaco → mternoway
Status: NEW → ASSIGNED
Flags: needinfo?(havi)
:

    Hi Jennifer - thanks for your help. Please see my replies inline:

    1. It sounds like it makes sense about using branding of the Developer Edition browser as the basis for this. 

    Cool. 

    2. Does this program have an official name? It looks like you've used Tech Speakers and TechSpeakers and want to make sure that we have that right.

    HAVI: the official name is: Mozilla Tech Speakers program 

    3. It would be good to know whether you are looking for a single badge or a series. And what sort of action(s) will be awarded by a badge. This will help determine the design for the badge. 

    HAVI: Ideally we will have a series that reflect different achievements - "completed the program & gave a presentation" is the one we would want first, since this is a pilot and other activities aren't fully described and locked down. So, could we start with a generic sort of program pilot badge, and the hypothetical extensions to the series would be along the lines of: 2) completed a content kit 3) mentored a new Tech Speaker 4) Upleveled my conference speaking - criteria tbd... 

    4. We wouldn't do a logo, but can definitely do some sort of design for a sticker/hoodie. In addition to that, how would that be used on online? 

    HAVI: I would be inclined to use the logo as a graphical image in a blog post or newsletter, or enable Reps in our regional communities as the program is extended to use as a icon/image alongside an event or workshop listing where appropriate. E.g. on an eventbrite or MozReps listing page. 

    5. On timing. Do you need stickers printed prior to 4/20 to be ready for that date or not? What about online assets? I want to make sure to build in enough time for production (web and actual) as needed. 

    HAVI:It would be great to have an online asset for display in a blog post as early as March 30 - but would be nice to have by April 20, if sooner is impossible. For stickers, end of April/May 1 would be optimal - as we will be shipping those.
Flags: needinfo?(havi)
Hi Havi, 

Let's aim for a due date of 4/10. One additional ask... can you add a little bit more about the program? Is it aimed at contributors who will be speaking as Mozillians? Or is it for employees? Or both? Are they speaking about issues/topics related to Mozilla or any technical topics? I want to make sure that we have as much information that might help inspire design. 

Thanks!
Due Date: 2015-04-10
Great questions, thank you: 

https://wiki.mozilla.org/TechSpeakers#Overview

https://wiki.mozilla.org/TechSpeakers

The pilot will begin in mid April with 8 invited volunteer contributor participants--who are active and talented Mozillians at all levels of experience as technical evangelists and from all over the world --  a core team of staff, designed in close collaboration w/Rosana Ardila and Emma Irwin, as one of the Reps "Impact Programs"... 

Increase developer awareness and adoption of Mozilla products and the Open Web as a platform by:

    Growing a base of high-quality volunteer speakers...
    Supporting their efforts/goals with training, materials, mentor-ship, swag and travel funding...
    In order to present timely, relevant technical material at regional developer events
If we could get a vast quantity of 2" Developer Edition stickers printed by April 10 I'm not actaully sure we need the program-specific sticker made by that date. I'd rather arm our small team with those when they go out in the world.. 

You know, the more I think about it, I don't actually see an immediate need for printed stickers that say "Mozilla Tech Speakers" -- although definitely would like the logo /design and wording for a hoody, which we'd present towards the end of the program. 

We are starting with a group of ~10, but anticipate scaling up subsequent runs of the program to include more and more participants. Thanks.
Havi, 

That sounds good. Lizz Noonan ordered the first batch of Developer Edition stickers, so she'll be able to help you out with reordering.

Do you know what style hoodie/sweatshirt you're looking at? Are you thinking something like the ones we did for Firefox OS? Or the track style jacket (we've done these before: http://store.americanapparel.net/unisex-california-fleece-track-jacket_5455w)?
Jennifer, My pref is for the Firefox OS style hoodie. 

For reordering the DE stickers, should I file a separate bug and cc Lizz? What's the most efficient path? TIA!
Great! And you can just email Lizz to find out ordering information.
(In reply to havi hoffman [:havi] from comment #2)
>     4. We wouldn't do a logo, but can definitely do some sort of design for
> a sticker/hoodie. In addition to that, how would that be used on online? 

Hey! I want to make sure we're talking about the same thing :)

We do need a specific visual artifact for the program, that we can use for websites, stickers, twitter account avatar, etc.

Just using the Developer Edition logo itself is not enough.

Just wanted to make sure that need is clear :)
Thanks for confirming, Dietrich. That was my understanding.
Hey all,

+1 on not creating a new logo. We no longer brand individual teams at Mozilla as it begins to water down presenting ourselves externally.

One thing I'd like you to consider here is that any swag we'd wear at events would not be too team-specific but instead we'd use official default Mozilla swag. We're going to be expanding Mozilla swag with the brand evolution and I would want any evangelists/speakers/envoys/etc to be representing Mozilla and not a specific internal team within Mozilla.

That said, we can create some fun stickers, avatars, etc for this. If the hoodies are just a fun visual to have internally for the team and not how we'd present ourselves externally, that's cool too.

Just wanted to clarify our position on internal team swag vs external "Hello we are representing Mozilla" swag! :)
Hi there, checking in on status of this bug -- do you all have the info you need to make the fun assets? And are we on track for the deliverable dates? 

The goal of the hoody is more internal for the team than to represent us externally - as a way of acknowledging the contribution of the program participants and building a sense of team identity and kinship among them (like add-on reviewers for ex)

Thanks!
Attached image mozilla_tech_speakers.png (obsolete) — 
Hi Havi, I have attached a jpg with two options for the Hoodie graphic. Both are similar and there may be room to make some elements interchangeable if need be. Let me know how you feel about this direction.

Thanks!
MT
Flags: needinfo?(havi)
Comment on attachment 8589743 [details]
mozilla_tech_speakers.png

Hey Matt -- Thanks much! I absolutely like the clean simplicity and I'm very partial to the blue. I have a strong preference for <!> over the other, but that's somewhat a personal taste thing. 

I wonder about the image of the display/desktop -- it doesn't really feel dynamic enough for our 'elite corps' of volunteer tech evangelists who are sharing our msg at events and conferences all over the planet. What do you think about rotating the image of the display and making it more like a mobile/tablet device with the <!> ?   

Also, I am interested in hearing from Dietrich what he thinks, and I'll add him here via needinfo
Flags: needinfo?(dietrich)
Comment on attachment 8589743 [details]
mozilla_tech_speakers.png

Hey Matt -- Thanks much! I absolutely like the clean simplicity and I'm very partial to the blue. I have a strong preference for <!> over the other, but that's somewhat a personal taste thing. 

I wonder about the image of the display/desktop -- it doesn't really feel dynamic enough for our 'elite corps' of volunteer tech evangelists who are sharing our msg at events and conferences all over the planet. What do you think about rotating the image of the display and making it more like a mobile/tablet device with the <!> ?   

Also, I am interested in hearing from Dietrich what he thinks, and I'll add him here via needinfo
Thanks Matt!!

Like Havi, I also prefer the <!> design. The other design looks like someone sticking their tongue out at you ;)

Some thoughts:
 
* I prefer the typeface used on the <!> design. It has a more impactful feel than the roundy one, which works with our "we're here with a message!" program.

* I think "tech speakers" should never appear without "mozilla" present. It's ambiguous when it's alone on the back of the hoodie.

* I Agree with Havi that a desktop computer is not the right visual prop. Something mobile - whether laptop or other device?

* Given the active nature of the program, I'd like to see some visual verbing in there somehow. And maybe this speaks to Havi's comment about dynamism. Things coming to mind were a radiating signal like the RSS/Wifi icons have, or some kind of speaker/megaphone (clunky, but explicit).

* I have grave concerns about the model. We need to get that guy out dancing or to some laugh therapy sessions ASAP*.


(Apparently today is sad model day for me: https://twitter.com/bridgeandburn/status/586196918889385984 )
Flags: needinfo?(dietrich)
Thanks for the feedback. That all sounds reasonable to me.

Dietrich, I just want to mention that we've used megaphones for a lot of things at Mozilla before (and even currently: https://advocacy.mozilla.org/) so we'll want to do something a little different here, but I'm sure Matt can come up with something.
Sure! I just want to make sure that the concepts behind the program emerge in the design somehow, and that was an obvious example :)
Attached file mozilla_tech_speakers.pdf (obsolete) — 
Hi all, thanks for the feedback. I have gone in a slightly different route here. One main thing being the use of a laptop visual as opposed to the old school desktop look. I felt that a single tablet may lose a bit of context. I've incorporated a 'gear' icon in the speech bubble, but feel that this space could be used for other simple icons..perhaps the '<!>' or even simple lines of code. I'm open to suggestions.

I've also included another concept that is a bit abstract...the idea being 3 speech bubbles overlaid in various sizes to represent the various screen sizes for a desktop, tablet and phone. Less direct of an approach but thought made an interesting visual (conversation starter?)

Let me know what you think of these ideas.

Thanks,
MT
Hey Matt -- Thanks for the iterations - I definitely agree w/Dietrich that it plays much better as "Mozilla Tech Speakers" than just "Tech Speakers" -- and I think we're getting there. Also, that spokesmodel looks totally pumped today! 

I prefer the <!> from the last design to the current use of the green gears -- the gears feel pretty generic to me and a little too decorative. Also, and I hate to be a crank or a broken record about it, but overall the image still feels a bit staid and static -- to be fair, the device now reads as a laptop rather than a desktop -- but it doesn't read as dynamic, engagiing, impassioned or mobile -- which is the soul of what it takes to be a kickass tech speaker/tech evangelist. 

The other design is pleasant to look at, but in this context it feels too much abstract/decorative than suggestive of tech speaking... This is a new program, and I think we need a more active design to drive conversation. I tried this on two colleagues who manage engineers and they both had a similar reaction to the two designs.  

I was just thinking about the iconography here: https://bug771729.bugzilla.mozilla.org/attachment.cgi?id=648447   -- the radio tower and the lightning bolt, which have that sense of energy and dynamism about them. I wonder if there's a way to imply that the current design... 

I'm curious about Dietrich's reaction as well.
Flags: needinfo?(havi)
I agree with Havi - closer, but not there yet :)

In the first design:

* I concur on the gears vs <!> or more energizing imagery. No gears.

* I like the text bit with "Mozilla" added.

* While I really like the speech bubble connected to the device, I think it throws off the visual balance in the design because the text part of the design seems too small relative to it. I'd love to see some compaction such that either Mozilla is much bigger, or some other way of bringing balance there.

In the second design:

* The multiple speech bubbles combined with the color is really nice! Would be great to work those aspects into the final design somehow.
Thanks Havi and Dietrich for your feedback. It looks like I have a better understanding of the tone you are going for. I may have misinterpreted from the beginning with my direction. I think it makes sense to stay away from actual pieces of technology and focus more on the emotional connection. I like your example of the 'Connect On Your Terms'. I could see this one being more typography driven. Hoping to have something to show next week.

Cheers,
Matt
Matt -- Thanks for your gracious willingness to iterate and to follow along as we iterate on articulating the concept. Look forward to seeing the next rev! Have a fine weekend. Havi
Attached image mozilla_tech_speakers.png (obsolete) — 
Hi all, following up with the direction we talked about last week. With this I've created a type driven graphic that isn't reliant on any specific piece of technology, but rather gives off a modern bold and dynamic look with the use of angles. It's quite a stray from what I've already posted, but thought it made sense to try a different approach. 

Thanks,
MT
Attachment #8589743 - Attachment is obsolete: true
Attachment #8591867 - Attachment is obsolete: true
I like this a lot. Nice work.

Of course, now we need to create a mask for everyone to wear, too.
I like this new direction too -- the dynamism of the new angular Tech Speakers bubble works! Yay! Thanks. 

IMO, it's really close, just it doesn't quite feel Mozilla enough to me right now, the way the lowercase open sans mozilla with the mozilla heart alongside it does... Is there a way to bring a touch of that warm and fuzzy Mozilla back into the design without breaking the mood on this hoodie? 

Thanks!
Call me crazy, but could you hide the heart under the hood of the hoodie? :-) 

When I look closer at the front view, where I can see the open sans mozilla on the sleeve, and the white 'bubble' is smaller it works great for me, it's the big white parallelogram on the back that just feels a little cold. One other thought -- remember the <!> from the earlier design? I wonder how that would look alongside Tech Speakers in the angular 'speech bubble'? 

(just some rambling suggestions top of mind suggestions)
Hi Havi, I've gone back to the drawing board with this one. I appreciate your suggestions, but I am having a tough time altering a design with subtle changes, unfortunately small changes can effect the overall look and I would like to avoid this looking like a mash-up of ideas all in one. Ideally it's best to focus on one hero icon/graphic with secondary typography, or have the typography be the hero. I felt in the last version I showed, the type was the hero, and adding other elements can over-power the whole look. For this design, I've tried to find that balance of mozilla warmth combined with something dynamic and visually 'alive'. The idea with this is pretty straight forward - utilizing the common mozilla heart icon and giving it a tech vibe through the use of colour variation to give the impression of something voice or speaker related - overall the idea is not to represent anything specific but rather appear open for interpretation - I think if we are trying to convey a bit more emotion from it, this is the way to go. One thing to keep in mind is, I am purposely stearing clear of having this appear too close to any of our mozilla brand rules, since this should be seen as a one-off and not a mozilla sub brand.
Attachment #8595522 - Attachment is obsolete: true
Matt -- I'll take two of these! Seriously though, I like this rev best by far - I think it captures the emotion and the gist of the program.  And I really appreciate your patience with the iterations. 

Let's make sure Dietrich likes it as well, before we go to the printers, but I am really happy w/this outcome and I can visualize all the team members wearing this with pride. Thank you.
I like the new design as well, except for the following thought:

It doesn't have the visual unification of the previous design. The text and the heart are floating in space near each other, not integrated in visual harmony.

I can imagine maybe stacking the text, to the left of the heart, to bring some visual integration?

But as it is, I like the components of the new design, but not how they're put together.
If you're cool with us moving the text around relative to the heart, when we use this for various things like stickers, t-shirts, etc, then r=me on this version :D
(In reply to Dietrich Ayala (:dietrich) from comment #31)
> If you're cool with us moving the text around relative to the heart, when we
> use this for various things like stickers, t-shirts, etc, then r=me on this
> version :D

I think that sounds right. We should make sure we're doing what's best for each execution. I could see the text changing position for something like a sticker, but in this case we'd likely lose the prominence of the heart if we changed its relationship to the name.
Thanks all! Glad you are liking this concept.  Dietrich, I am ok with finding various layout balances between the copy and icon where necessary. I think there is room for flexibility with this, I've played around with another layout that brings the two together tighter: https://www.dropbox.com/s/rx7hdu37vxfecbh/Screenshot%202015-04-24%2017.18.18.png?dl=0  

I can provide the final assets and my layout recommendations in a few .eps files for you.

Cheers,
MT
Hi Havi, 

Are you all set here? Please go ahead and resolve if there is no further design needed for now.
Ah, sorry for the delay -- Jennifer, do I work with you to order a small batch of hoodies based on the assets in the 3 files: 

Back : https://www.dropbox.com/s/rx7hdu37vxfecbh/Screenshot%202015-04-24%2017.18.18.png?dl=0  

Front: ? 

All components: https://www.dropbox.com/s/d6t62s780p4o7b1/mozilla_tech_speakers_assets.eps?dl=0

is that correct? Thanks again Matt, I hope to be sporting a hoody very soon! Want one? :-)
Hi Havi, 

With regards to the print components, all printable elements can be found in the .eps link you posted above. As my recommendation for layout, this is what I feel will work best > 
https://www.dropbox.com/s/xa42qgc1h4c6z2c/mozilla_tech_speakers_layout.png?dl=0
but there is room for flexibility on placement. 

Also, I won't turn down a hoody! I appreciate and accept your offer (size medium) :D 

Cheers,
MT
Thank you again, Matt. I'm resolving the bug. Jen, I'll follow w/you outside this bug to place an order.
Status: ASSIGNED → RESOLVED
Closed: 9 years ago
Resolution: --- → FIXED
Request from the vendor:  "could please ask your designer to save the files for me in
adobe illustrator CS5, that would be very helpful. they must have the latest
version because i am unable to open them"

I sent her this: https://www.dropbox.com/s/d6t62s780p4o7b1/mozilla_tech_speakers_assets.eps?dl=0

Thanks!
Status: RESOLVED → REOPENED
Resolution: FIXED → ---
(In reply to havi hoffman [:havi] from comment #39)
> Request from the vendor:  "could please ask your designer to save the files
> for me in
> adobe illustrator CS5, that would be very helpful. they must have the latest
> version because i am unable to open them"
> 
> I sent her this:
> https://www.dropbox.com/s/d6t62s780p4o7b1/mozilla_tech_speakers_assets.
> eps?dl=0
> 
> Thanks!
Flags: needinfo?(mternoway)
Hi Havi, I have re-saved the .eps file for CS5...this should do the trick...please let me know otherwise.

https://www.dropbox.com/s/d6t62s780p4o7b1/mozilla_tech_speakers_assets.eps?dl=0

Thanks,
MT
Flags: needinfo?(mternoway)
Thanks very much Matt! That did the trick for the vendor. Files opened.
Status: REOPENED → RESOLVED
Closed: 9 years ago → 9 years ago
Resolution: --- → FIXED
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