1172771 - Webmaker Homepage Promo designs

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Jennifer Balaco]

>>Project/Request Title:
Webmaker Homepage Promo designs

>>Project Overview:
New designs are needed for the Webmaker homepage promos

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Replacing the current Webmaker promos - one is a large horizontal and the other is a small horizontal. 

>>CTA and Design:
Should use the new Webmaker logo. Copy is in comment 3 of bug 1172673

Initial launch 6/3 in non-EN markets

>>Expected Launch Date:
2015-07-03

>>Mozilla Goal:
Webmaker

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], matej@moz

Comment 2

[Jennifer Balaco]

Kevin + Paul, 

Can you provide more details around direction for the updates needed? Thanks!

Comment 3

[Kevin Zawacki]

Hi Jennifer,

Gladly. More info below; please let me know if I can provide further info.

Large tile:
+ Copy: (Hed) Get creative at Maker Party / (Rollover) Join Mozilla and help teach the Web. / (Link text) Join the party [teach.mozilla.org/events]
+ Graphic: se the very first logo listed here: https://teach.mozilla.org/events/resources/#logo-assets ("Maker Party" in the hexagonal speech bubble.)
+ Layout: Can be identical to the existing tile layout 

Small tile:
+ Copy: (Hed) Create. Share. Discover. / (Link) beta.webmaker.org
+ Graphic: The graphic currently being used on the large Webmaker tile (the "m" with a needle and thread) works just fine.
+ Layout: Can be identical to the existing tile layout

Comment 4

[Kevin Zawacki]

A brief update -- the copy on the small Webmaker tile should be reordered to read: "Discover. Create. Share."

Comment 5

[Ty Flanagan]

Attachment: Mozilla_Homepage_PromoTiles_11June2015.jpg

Here is the updated tile layout for the Mozilla.org homepage with the updated webmaker and maker party content.

Comment 6

[Kevin Zawacki]

These look fantastic! Thank you for sharing.

A last-minute copy update, if possible. After some discussion, we believe the small Webmaker tile copy would work best as "Try the all-new Webmaker,” rather than "Discover. Create. Share."

Comment 7

[Matej Novak [:matej]]

(In reply to Kevin Zawacki from comment #6)
> These look fantastic! Thank you for sharing.
> 
> A last-minute copy update, if possible. After some discussion, we believe
> the small Webmaker tile copy would work best as "Try the all-new Webmaker,”
> rather than "Discover. Create. Share."

Thanks.

Ty, can you make that change?

In case that's too much copy, maybe we could drop "all."

Comment 8

[Ty Flanagan]

Attachment: Mozilla_Homepage_PromoTiles_11June2015.jpg

We could consider removing "all-". Would balance out the character lengths of both lines.

Comment 9

[Jennifer Bertsch [:jbertsch]]

(In reply to tflanagan from comment #5)
> Created attachment 8621032 [details]
> Mozilla_Homepage_PromoTiles_11June2015.jpg
> 
> Here is the updated tile layout for the Mozilla.org homepage with the
> updated webmaker and maker party content.

Thanks, Ty.

Just a note that the Webmaker Discover Create Share tile will be replacing the Appmaker Lego tile, not the Advocacy tile when this goes to prod.

Comment 10

[Kevin Zawacki]

We can definitely remove "all." Thanks for the suggestions.

Comment 11

[paulj]

Sorry to chime in at the last moment but we have a late-breaking design update. We have settled on a new Webmaker logo to coincide with the launch of the new app and we'll need to update this tile with that new logo. 

I'm working on finding out a date when we would have a final file for the new logo to handover but it should be soon. 

Because of these last minute changes from us, we can push back the live date accordingly based on what works for you and when we get you the new logo.

Comment 12

[Matej Novak [:matej]]

Flagging the appropriate people.

Comment 13

[Jennifer Bertsch [:jbertsch]]

Thanks for the update, Paul.  Let us know when you are ready for us to move forward, and then Mike and Jen Balaco will figure out the next possible live date.