1206860 - Private Browsing with Tracking Protection Snippet (Desktop & Android) - Copy & Design

Status: RESOLVED DUPLICATE of bug 1212676

(Marketing :: Design, task)

Description

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

>>Project/Request Title:
Private Browsing with Tracking Protection Snippet - Copy & Design

>>Project Overview:
This bug executes the design and copy for the Private Browsing with Tracking Protection snippet.

Basic functionality will be a CTA which will highlight the Private Browsing icon in the chrome.

>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Copy and design

>>CTA and Design:
Basic functionality will be a CTA which will highlight the Private Browsing icon in the chrome.

>>Expected Launch Date:
2015-11-03

>>Mozilla Goal:
Org Support

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail],

Comment 1

[Jean Collings]

Hey Matt, 

Let me know if you need creative guidance - here's the copy that will go alongside:

Third party trackers follow, follow, follow your trail around the Web. Smash them with Private Browsing in Firefox, the only browser with Tracking Protection. Try it.

Just beneath the surface, third party trackers chase your every move. Stop them with Private Browsing. Only in Firefox. Learn more.

Take a break from Big Data. Use Private Browsing with Tracking Protection, only in Firefox Try it.

Private Browsing with Tracking Protection stops third party trackers cold. Look for the shield and take control over the data you share. Try it, only in Firefox.

The creative ask I believe are:
1) Static and animated icons icon of TP critter (50 x 50)
2) Icon of private browsing mask (50 x 50 AND logo replacement - so within 447 x 184 - you could possibly use that same mask/shield with the bugs behind it simiarly done on the product page: https://www-demo5.allizom.org/b/en-US/firefox/private-browsing/)
3) Animated Icon of private browsing mask (50 x 50)

Comment 2

[Jennifer Balaco]

Just to confirm that these Snippets are requested in bug 1212676. Is that correct?

Comment 3

[Jean Collings]

Yup! Ah should have pointed to that bug instead, apologies!

Comment 4

[Jennifer Balaco]

No problem. I'll move the copy over to the other bug. No need to have both, so I'm going to close this bug out, rather then having both. 

Thanks!