1283204 - Add Video Tracking to Videos on Advocacy.mozilla.org

Status: RESOLVED INACTIVE

(Websites :: Web Analytics, task)

Description

[u570438]

Hi Greg,

I noticed that there is no tracking on any of the videos on the Advocacy. Consequently, we're not able to track the number of times videos were started, or completed.

Ultimately adding this tracking will allow us to optimize the user experience to drive more video views (and user registrations), and optimize video content as well.

In order to get this in place, a developer will need to implement the following:

ga('send', {
  hitType: 'event',
  eventCategory: 'Video',
  eventAction: '<Video Started|25% Complete|50% Complete| 75% Complete| Video Ended>',
  eventLabel: '<Video Title>' //Populate with the title of the video
});

Comment 1

[u570438]

Greg, I just wanted to get this on your Radar so that it can be prioritized appropriately.

Comment 2

[Gregory Jost]

Thanks for the flag Peter! Scott (the developer privvy with those pages) will be back from PTO next week. Will ask him to add this to the page.

Comment 3

[[e-mail]]

(In reply to Peter German from comment #0)
> Hi Greg,
> 
> I noticed that there is no tracking on any of the videos on the Advocacy.
> Consequently, we're not able to track the number of times videos were
> started, or completed.
> 
> Ultimately adding this tracking will allow us to optimize the user
> experience to drive more video views (and user registrations), and optimize
> video content as well.
> 
> In order to get this in place, a developer will need to implement the
> following:
> 
> ga('send', {
>   hitType: 'event',
>   eventCategory: 'Video',
>   eventAction: '<Video Started|25% Complete|50% Complete| 75% Complete|
> Video Ended>',
>   eventLabel: '<Video Title>' //Populate with the title of the video
> });

Hi Peter — I see video starts and completions in Google Analytics, based on the goals you set up. Which pages are you referring to?

Comment 4

[u570438]

Hi Guys,

I was looking at the encryption videos, but I had an ad-blocker on accidentally and have re-examined the data collection. 

1. After re-examining the videos, it would be good to still add the video title to the data collection so that you could know how each video is performing

2. In addition to starts and completes, it would be good to know roughly where in the video we're losing folks

3. The encryption video on the moz.org homepage currently has a completion rate (%of viewers completing the video) of ~25%. In the Advocacy GA account I see that your video completion rate is closer to 60% it would be interesting to see if there are particular videos driving that up/down of if video performance varies by location that they are hosted.

IMHO this is something that is still worth taking action on.

Comment 5

[[e-mail]]

Awesome. I have no opposition to adding more tracking — to understand when people stop watching the video. I agree that it would be really interesting to look holistically to help understand if location of video or content of video tends to drive more completions. 

[Know that all the /hybrid pages have the same video on them, purposefully, to limit variables in our copy test.]

Comment 6

[[e-mail]]

Peter -- to set up the additional tracking you're recommending, is there something we need to do on the website site? Or can this be done in GA by itself?

Comment 7

[u570438]

This is something that would need to be assigned to a developer. It is going to be a minor modification that should take a relatively short time to implement (though they can speak to the effort better than me).

They would essentially implement the same code mentioned above in this bug.

Comment 8

[u570438]

Greg can you please assign as appropriate?

Comment 9

[Gregory Jost]

Scott, let us know if that's something you can do! Thanks!

Comment 10

[Scott [:thecount] Downe]

I think this is doable. To clarify though, the asks are as follows:

1. Add video title to all video events as a label.
2. Track video completion better. Say, 1%(start) 25% 50% 75% and 100%(complete) sound about right?

Comment 11

[u570438]

Exactly, but please use the syntax shown in the example at the original message in the thread. Ping (@pg on irc) me if you need to clarify.