1293461 - 1 snippet icon for MII Durable team

Status: NEW

(Marketing :: Design, task)

Description

[Gregory Jost]

+++ This bug was initially created as a clone of Bug #1267420 +++

>>Project/Request Title:
Snippet icon for article on encryption in movies

>>Project Overview:
The Mozilla Durable Team is working to promote an article published on our Medium account. The article list interesting movies touching on encryption and we'd like to feature it on the snippet.

The copy reads as follows:
We watched a few movies about encryption, and they raised some important questions, like why hasn't Robert Redford aged sinced the '90s?


>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Transparent PNG
Max = 64x64px

>>CTA and Design:
Following a conversation with Tim, we were curious if we could pull off a Robert Redford head/face using a style more or less similar to this icon: https://www.dropbox.com/s/j03zc67so71ty2b/Screen%20Shot%202016-08-08%20at%2015.53.48.png?dl=0

Let me know if this sounds feasible!


>>Expected Launch Date:
Would be great if we can have by Wednesday 10 at noon PST so we can add to a weekly creative review. If not, then end of week is fine!

>>Mozilla Goal:
Firefox Browser

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail]

Comment 1

[Allen Meyer]

Attachment: moz_firefox_snippets_robert-redford.pdf

I think the Robert Redford snippet could work. I think this might need another round of refinement to the art, but I wanted you guys to having something to discus at your meeting at noon.

Comment 2

[tmurray]

Agreed that Redford's likeness could be a bit more glamorous. The copy references his eternal youth and sex appeal, so in addition to his angular face and hair, you might want to play up the eyes and teeth. Perhaps with a *ping* or sparkle on one.

Comment 3

[Allen Meyer]

Attachment: moz_firefox_snippets_robert-redford-2.pdf

- Tweaked the colors to create a bit more contrast (especially the one with the darker background)
- Added some "sparkle"
- Tweaked brows and smile
- Followed the Einstein example that does not show actual eyeballs but relies on the brows

Comment 4

[Gregory Jost]

Thanks Allen, I think this works well! Let's go with the darkest blue background to increase contrast against the Firefox logo that will be above the icon.

Can you prep a png? Then we'll be good to go!

Comment 5

[Allen Meyer]

Attachment: moz_firefox_snippets_robert-redford_64x64.png

Comment 6

[Allen Meyer]

Attachment: moz_firefox_snippets_robert-redford-96x96.png