We need clarification from Marketing of what we want to do here - should it apply to facetime, etc.? Also confirm when we should send it at this time or after user has confirmed. Stefan said: This always fires when the user taps a tel:, facetime: or facetime-audio: link. The event name says Telephone. So is that correct? Also, I wonder if this event should only fire if the user actually hits OK in the dialog that we show to confirm opening the link.