1502456 - Create Dashboard(s) for Premium Services VPN Experiment Results

Status: RESOLVED FIXED

(Data Science :: Dashboard, task)

Description

[Chris More [:cmore]]

Brief description of the request:

We need to understand the core metrics coming out of the VPN Experiment. The core metrics we need to be able to understand is:

* N-week new user retention
* aDAU
* Engagement rates (doorhanger, landing page)

By:

* Each of the four arms of the experiment
* comparing control to variations
* Conversions from outside of Shield (landing page)

Website UTM Parameters for Shield experiment:

"utm_source": "firefox-browser",
"utm_medium": "firefox-browser",
"utm_campaign": "shield_vpn_1",
"utm_content":  "captive-portal" or  "privacy-hostname" or "streaming-hostname" or "catch-all"

Website UTM parameters for non-US website redirect:

https://www.mozilla.org/en-US/firefox/?utm_campaign=premium-services-vpn&utm_medium=redirect&utm_source=premium.firefox.com&utm_term=non-us-visitor

Link to any assets:

Google Analytics requirements:

https://docs.google.com/document/d/1ZMhI1GzVmQFEJnAs5r9YB3btk2JycQ42GKLvgjep8SI/edit?usp=sharing

Product Metrics requirements:

https://docs.google.com/document/d/1tSHgfMhw5RKwP-KVAsinCMqTQbiJbTNRJzZl1NXvLlI/edit

Is there a specific data scientist you would like or someone who has helped to triage this request: Jesse Daniel McCrosky

Comment 1

[Chris More [:cmore]]

Kamyar created this dashboard last week to ensure we can see all of the data coming through Shield: https://sql.telemetry.mozilla.org/dashboard/premium-services-vpn-shield-study

Comment 2

[Chris More [:cmore]]

New website dashboard created by the marketing team: https://datastudio.google.com/u/0/reporting/1wL_0yIWEcojAbklvthhdG-N3xlXviVrX/page/wN8V

Comment 3

[Jesse McCrosky]

Retention dashboard is here: https://dbc-caf9527b-e073.cloud.databricks.com/#notebook/39538/dashboard/46095