1625597 - Launch Heartbeat CFR Survey Message

Status: RESOLVED DUPLICATE of bug 1626953

(Firefox :: Messaging System, enhancement, P3)

Description

[Jim T]

Launch a CFR survey message to compare the CTR of survey-related CFRs against those of the current Heartbeat platform.

Details

When (Firefox release or Date) do you expect this to show up to users?:
April 9 (After Fx75 release)
What is the Business Goal or Context of the request (brief summary or link)?:
Evaluate Survey Engagement compared to Heartbeat
How will success be measured?:
0.5% CTR, compare survey responses
Who is the directly accountable/responsible individual making this Messaging Request?
Rosanne Scholl [e-mail]
Please describe the targeting (i.e. which users should see this message) in plain English (e.g. all users who are not signed-in to a Firefox Account in the en-US locale, US region, in Firefox 72 and higher):
Targeting: en-* locales, Firefox 75 or higher,
Frequency Capping: 1/day 3/life
Enterprise clients included?:
No
Link to content or specification of the desired message:
https://qsurvey.mozilla.com/collab/goals-survey
User impact if declined:
No way to evaluate effectiveness of proposed heartbeat replacement
User risk associated with releasing this Message (High/Med/Low/None):
Low
Why is the Message risky/not risky? (and alternatives if risky):
Surveys are already being performed in-browser, sampling population

Comment 1

[Rosanne Scholl]

This is already complete, yes? The UR team would love additional tests and iteration so that we can use the poor UI in Heartbeat 1.0 less often! But the test described here is done and dusted if I understand correctly, with the report in rmanning's meeting notes.