Closed Bug 1854685 Opened 1 year ago Closed 1 year ago

[Roll out] New Profile: about:welcome copy focused on S&P en-*

Categories

(Firefox :: Messaging System, task, P1)

Product:
Firefox
Component:
Messaging System
Type:
task

Tracking

()

Status:
RESOLVED FIXED
Iteration:
120.2 - Oct 9 - Oct 20

People

(Reporter: nsauermann, Assigned: nsauermann)

References

(Blocks 1 open bug)

Details

(Whiteboard: [omc])

Scope of this ticket is to configure a rollout for the following:

If we align our messaging to the 3 most common values expected by users when installing Firefox, then we will see an increase engagement with our calls to action, because we expect their motivation to be higher based on our surveys showing that users primarily recommend Firefox for Privacy, Speed and security.

https://www.figma.com/file/c83OEio9DhCQKuabx2tIEl/NUO-Experiments-H1-2023?type=design&node-id=4010-6240&mode=design&t=5ssPGak7qpJj1Fgo-0

Assignee: nobody → nsauermann
Priority: -- → P1
See Also: → https://mozilla-hub.atlassian.net/browse/OMC-572
Whiteboard: [omc]
Status: NEW → ASSIGNED
Iteration: --- → 120.1 - Sep 25 - Oct 6
Iteration: 120.1 - Sep 25 - Oct 6 → 120.2 - Oct 9 - Oct 20

Rollout is live

Status: ASSIGNED → RESOLVED
Closed: 1 year ago
Resolution: --- → FIXED
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