214062 - Mozilla switch/awareness day

Status: RESOLVED FIXED

(Marketing :: General, task)

Description

[Loune]

User-Agent:       Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.5a) Gecko/20030720 Mozilla Firebird/0.6
Build Identifier: Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.5a) Gecko/20030720 Mozilla Firebird/0.6

I would like to propose we make a "Mozilla Adoption Day", set in the near
future. The general idea is to get users to download and try out mozilla on this
particular day. The following is just details and rationale behind the idea,
formatted in FAQ style.

 What is the day's purpose?
The main purpose of the event is to generate awareness of the mozilla brand and
to "challenge" end-users to try out mozilla.

 When should the day be?
The date should maybe co-incide with a major new release of mozilla (or one day
after it, for a safe release margin?)

 Why should there be such an event at all?
An (once in a life-time) event like this would generate publicity and increase
awareness of mozilla. In an ideal situation, lots of publications will all
report on this event at similar times and generate lots of noise.
At the moment, reports on mozilla is sparse and maybe all on different issues
(v1.4, netscape, etc). We need an event that will unite all the news reports,
and make a greater impression on readers.

 Why would users bother to download mozilla?
We would really need the help of the whole mozilla community for this to be
successful. Webmasters/bloggers should in some way advertise the event on their
sites. Others can tell/convince their friends and family to try mozilla out.

 How can the community help?
They can help by extensively advertising for mozilla and the day, telling their
friends and family, helping newcomers, making tutorial pages, etc.

 What will actually happen on the day?
Users will download mozilla, duh :p ! But other events like live chats with devs
and volunteer support for new comers may be held as well. These are up for more
discussion...

 Why should it be a day and not a month, etc?
It should a day because a month is too broad and the impact of the campaign will
not be seen clearly. If it is set on a day, then people will have a specific
date to look forward to. Resources can be concentrated on that day, instead of
spanning a long period of time.

 Is mozilla ready for this event?
Currently, I would be leaning towards the No side. Mozilla's main competitor is
IE, therefore we really need to put the 2 products side-by-side and compare it.
Mozilla's should have at least 99% of the features IE have. I know there are
lots of features in Moz have that IE don't, but to the user, if he happens to
want that particular function that Moz don't provide, he'll probably switch back
to IE. All the extra features (popup-blocking, etc) he lived without for x
years, and probably won't be needing it for another x years.
We really have only one shot at this, any more events like this after the first
one will be diluted and not as great.

 What if users try out mozilla even before the day?
That'll be great won't it? It means the campaign is working!

 Some potential names for this day:
Mozilla Awareness Day
Mozilla Adoption Day
Mozilla switch day :p
Mozilla challenge
etc


 Conclusion
We really need something to spark up awareness of mozilla, especially after the
collapse of netscape. No matter how good mozilla is, it will probably take
forever for mozilla to permeate through to the real end-users.

This event probably won't change the numbers and stats very much, but will give
mozilla a quick initial boost for further acceptance. The main goal of this
exercise will probably end up only heightening awareness of an alternate browser
to IE, but if we get users just to try out mozilla, even if they don't use it in
replacement of IE, it's good enough for me. It'll be a healthy step if we
establish a footprint on end-user's computers.

One day, they'll get real peeved off with IE for whatever reason, that's when
they'll remember mozilla, and that's when mozilla will shine.

---
Thanks for the long read, please give comments

Reproducible: Didn't try

Steps to Reproduce:

Comment 1

[irongut]

I really like this idea although I'd expand it slightly into a Mozilla Weekend. 

I think it should be held about a week after a major new release. Try to
co-ordinate press reports worldwide on Internet and in print. Should push
advantages of entire app suite, not just browser and mail/news as usually seems
to happen. Some kind of lizard based competition or game would help encourage
people to take part.


Name suggestions:
 "Adopt-a-Lizard Day"
 "Adopt-a-Mozilla Day"

Comment 2

[Daniel Wang]

*** Bug 213762 has been marked as a duplicate of this bug. ***

Comment 3

[Thomas]

nice idea... 
What about one week after Mozilla 1.7 Final is shipped?

Comment 4

[Thomas]

As Firefox is becoming the mail Mozilla browser, is this still a valid bug?
I saw there will be Firefox parties (there are lots of other firefox awareness
items)

Comment 5

[Thomas K. (:tom)]

Firefox day: http://www.spreadfirefox.com/?q=node/view/13611

Rebrons spin on this: http://www.spreadfirefox.com/?q=node/view/13621

adding asa, rebron, and myself to cc just because 1) i like firefox day and this
seems to the the appropriate bug, 2) asa said on irc that he wanted every
tuesday or something to be firefox day, and 3) rebron posted that image and
seems to like the idea of firefox day.

I guess since I seem to be the only one behind firefox day, I'll assign it to
myself.

Comment 6

[Thomas K. (:tom)]

Apparently "Accept this bug and assign it to yourself" doesn't do what it claims
to.  Reassigning to myself (hope this works), sorry for the bugspam.

Comment 7

[Thomas K. (:tom)]

my life is too crazy to own this bug!

Comment 8

[Thomas K. (:tom)]

I'm guessing World Firefox Day fulfills this?