650084 - Request for snippet copy to promote Aurora Channel to Firefox 4 Beta users

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Grace Jimenez :grace]

Request for snippet copy to promote Aurora Channel to current Firefox 4 Beta users
1. Copy around awareness of Aurora (aurora is here, try it out, download)
2. Copy around signing up to receive Aurora Newsletters 

The goal is to get the snippets up by end of next week and it takes about 2days after we provide the copy and graphics.

Comment 1

[Tara (musingt)]

Thanks Grace.  Matej should hopefully be able to whip something up soon.  Please be sure to file the design bug asap!

Comment 2

[Grace Jimenez :grace]

(In reply to comment #1)
> Thanks Grace.  Matej should hopefully be able to whip something up soon. 
> Please be sure to file the design bug asap!

thanks tara! matej let me know if you have any additional questions.

Comment 3

[Tara (musingt)]

Matej!  friendly ping.  Grace would really like this today if possible.  Should be pretty straight forward, could you whip something up for us?  seems like we need 2.

Comment 4

[Matej Novak [:matej]]

(In reply to comment #3)
> Matej!  friendly ping.  Grace would really like this today if possible.  Should
> be pretty straight forward, could you whip something up for us?  seems like we
> need 2.

Not a problem. They're on my list. Will post a few options later today.

Comment 5

[Matej Novak [:matej]]

Here are a few options. Let me know if these work.


Download Mozilla Firefox Aurora and help us determine what features make the
final release.

Mozilla Firefox Aurora is not for the faint of heart. Think you can handle it?
Download it here.

Sign up for the Mozilla Firefox Aurora newsletter and be one of the first to
find out about the newest innovations we're working on.

Want to stay in the loop on the latest innovations before they make our final
release? Sign up for the Mozilla Firefox Aurora newsletter today!

Comment 6

[Grace Jimenez :grace]

thanks matej. 

I like option 1 for the download message, but I was wondering if it was possible to do a brief description of what aurora or a quick introduction. ie. 'Meet Aurora, firefox newest channel. download it know and help determine what features make the final release?' Just to clarify what it is just in case people don't know what it is yet. thoughts?

Option 3 and 4 can also work for both the newsletter signup or download. i like the messaging about being the first to find out about the newest innovations. 

thanks matej!!! these are awesome options!

Comment 7

[My]

Yeah, as a user I'd have a hard time differentiating between Beta and Aurora, any way to make that clearer?

Comment 8

[Matej Novak [:matej]]

Great points, guys. How about one of the following:


Introducing Mozilla Firefox Aurora, our latest channel. Download it now and help us determine what features make it to beta and the final release.

Want to experience the newest innovations, even before they go to beta? Download Mozilla Firefox Aurora, our newest release channel.

Comment 9

[My]

I like 2 b/c it clearly places Aurora before beta.

Comment 10

[Grace Jimenez :grace]

let's go with option 2.
thanks matej!!

tara, we're good with this bug!

Comment 11

[Tara (musingt)]

You also made it rhyme :)  Thanks matej.  closing.