This is a tracking bug for phase 1 of the Firefox brand toolkit...related bugs to follow. All projects documented here should be completed in Q2. Goal: Overview: * intro/how to use the guide * logo files & rules * website elements * wordmarks * fonts * overall visual palette * swag guide (esp t-shirts) * domain strategy * copy tone/voice * copy/l10n guide * copy rules * brand positioning Let me know what's missing...
More info- > Goal: Create a wide-ranging guide to the Firefox brand and how to represent it. Should cover everything from logos to visual info to website details to copy style and more. Q2 goal is to create and compile the information in wiki format, followed by a Q3 goal of making it pretty and giving it a more permanent online home. > * intro/how to use the guide bug 652264 due: May 31 > * logo files & rules bug 652265 due: May 31 > * website elements bug 652267 due: June 15 > * wordmarks bug 652269 due: May 13 > * fonts bug 652270 due: June 15 > * overall visual palette bug 652271 due: June 27 > * swag guide (esp t-shirts) bug 652272 due: June 15 > * domain strategy bug 652274 due: May 31 > * copy tone/voice bug 652275 due: May 20 > * copy/l10n guide bug 652279 due: June 10 > * copy rules bug 652280 due: June 27 > * brand positioning bug 652281 due: June 27
> Let me know what's missing... One thought about something that might be missing is a definition of the audience for different types of sites and how that might influence how certain elements of the toolkit are applied. For instance, a user-facing site like addons.mozilla.org would probably apply the toolkit differently from a developer-facing site like hg.mozilla.org. Maybe this is something that belongs under the "how to use the toolkit bug", but defining the different audiences might be something that we look at separately? One other suggestion is that when appropriate we have pieces of the toolkit go through the website task force. That will help us get buy-in from a large set of stakeholders and can help make implementing this easier when we get to that part of the process.
Thanks David. +1 for looping the task force in...that will happen for sure. I think your other points are best considered as part of the 'how to use the toolkit' bug...please post any thoughts you have there. Thanks!
Breakdown of website structure (per meeting with me, Matej & Sean): - home - intro/how to use - positioning - mainly content from https://wiki.mozilla.org/Brand/Firefox - marks - logos - wordmarks - typeface - visual elements - illustrations - colors - swag - website - design assets (universal tab, button styles, background gradient) - domain strategy - copy - tone/voice - l10n guide - rules - downloads - logos - wordmarks - etc (this is still up for discussion, but wanted to put this out there as a starting point)
First draft of the toolkit posted at http://www.intothefuzz.com/2011/08/01/firefox-brand-toolkit-first-draft/ for public review, so marking this bug as resolved. We can always open new ones to refine further. Thanks all!