660916 - Facebook Status Copy for Fx 5

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Laura Mesa [:lmesa] [:lvmesa]]

Mattej:

William and I would like to request 3 different status messages for the Firefox 5 launch.

1)The first one will be used on launch day, so a pretty general and to the point: "The next version of Firefox is here etc"

The second and third ones could be more fun--William do you have specific ideas?
We don't have new features really to share, but one could maybe be around add-on builder and making more restart-less add-ons, another could be about Fabulous tabs?

Comment 1

[William Reynolds [:williamr]]

General idea for the 1st post:
The next version of Firefox is here. Faster with even more awesomeness! Download it now: [link]

2nd and 3rd posts can be phrased around questions or features. Some ideas:
- Have you tried the newest version of Firefox? [link]
- What do you like most about the new version of Firefox? [link]
- Tabs are even better in the new Firefox: [link]

Comment 2

[Matej Novak [:matej]]

Here are some options for these:

1st POST:
The latest version of Firefox comes standard with more speed and awesomeness. Give it a try.

The future of Firefox just became the present. Download our latest version today.

We just can't help ourselves. Another new version of Firefox is here. Try it today.

What's next is what's now. The new version of Firefox is here. Download it now.

Here's what you need to know: Firefox, new, fast. Here's what you need to do: download.


2nd & 3rd POSTS:
Keep tabs on everything you need with the improved tab features in the new Firefox.

Now tabs are even more fab. Give them a try in the latest version of Firefox.

Give the latest version of Firefox a try and let us know what you think.

Did you know there's a new version of Firefox? Now you have no excuse not to get it.

What's your favorite thing about the new Firefox? Download it, try it, let us know!

Comment 3

[Laura Mesa [:lmesa] [:lvmesa]]

(In reply to comment #2)
> Here are some options for these:

I like too many of these. William, help me narrow it down!

> 
> 1st POST:
> The latest version of Firefox comes standard with more speed and
> awesomeness. Give it a try.
> 
> The future of Firefox just became the present. Download our latest version
> today.

+1
> 
> We just can't help ourselves. Another new version of Firefox is here. Try it
> today.

+1
> 
> What's next is what's now. The new version of Firefox is here. Download it
> now.
> 
> Here's what you need to know: Firefox, new, fast. Here's what you need to
> do: download.

+1
> 
> 
> 2nd & 3rd POSTS:
> Keep tabs on everything you need with the improved tab features in the new
> Firefox.
> 
> Now tabs are even more fab. Give them a try in the latest version of Firefox.

+1
> 
> Give the latest version of Firefox a try and let us know what you think.
> 
> Did you know there's a new version of Firefox? Now you have no excuse not to
> get it.

+1
> 
> What's your favorite thing about the new Firefox? Download it, try it, let
> us know!

Comment 4

[Matej Novak [:matej]]

(In reply to comment #3)
> (In reply to comment #2)
> > Here are some options for these:
> 
> I like too many of these. William, help me narrow it down!

Well, that's definitely better than you not liking enough of them. ;)

If you're both liking more than we need, maybe we can save a couple for future Tweets, Snippets, etc?

Comment 5

[William Reynolds [:williamr]]

For the 1st post, I like these two:
- The future of Firefox just became the present. Download our latest version today: (Link)
- We just can't help ourselves. Another new version of Firefox is here. Try it today: (Link)

I'd like to use the "We just can't help ourselves" post for the English announcement and allow localizers to choose from those 2 as to which they would like posted for their locale. I think each post will work better in some countries and not in others, so giving the localizers an option would be great. 

2nd post (same as the 1st post: localizers can pick which of these they'd like to translate and have posted for their locale):
- Keep tabs on everything you need with the improved tab features in the new  Firefox. Download here: (Link)
- Now tabs are even more fab. Give them a try in the latest version of Firefox: (Link) (localizer note: fab is shorthand for fabulous)

3rd post:
Give the latest version of Firefox a try and let us know what you think: (Link)

Stas, thoughts on this approach and the copy? I can set up an etherpad today for sending out to localizers later this week.

Comment 6

[Laura Mesa [:lmesa] [:lvmesa]]

Closing as we have what's needed for the bug.

Comment 7

[Staś Małolepszy :stas]

(In reply to comment #5)

> Stas, thoughts on this approach and the copy? I can set up an etherpad today
> for sending out to localizers later this week.

I'm sorry, I haven't seen this bug earlier, but I did send out the etherpad to the localizers that William had set up and emailed me about yesterday.

http://etherpad.mozilla.com:9000/fx5launchsocialposts-l10n