679018 - [Mobile] Android Market description re-visit

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Jaclyn Fu]

Placeholder for when you get back - to see if we can make the Android Market description even more awesome.

Thanks!

Comment 1

[Matej Novak [:matej]]

Here's my first pass at this. I feel like there's currently a lot to read when you click MORE, so I removed the second paragraph, all of which is repeated in the bullet points anyway. That made us lose one instance of the word "browser," but I snuck that back in elsewhere. I also moved the support section to the bottom. I know there's already been some debate about where that should live, but I really think it feels more natural there. There are some other small tweaks here and there as well. And I wonder if we should change the name of the product in the Market to Firefox Web Browser or simply Firefox Browser (I see that Dolphin does that).

From here, my next suggestion would be to cut down the number of feature points, but I'd need some guidance on which we could afford to lose. Also, can we make any of the text bold? Because I'd recommend bolding the feature names if possible.

If we wanted to do any further revisions beyond that, it would probably involve a bigger rethink about the kind of language we'd want to use and how much detail we have to get into vs. creating more of a blurb that makes people feel something.

Anyway, have a look at where I am now and let me know how I should proceed. Thanks!

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

[SHORT BLURB]

Take the Firefox Web browser anywhere. Go from desktop to mobile without interruption.

[COPY]

The official Mozilla Firefox Web browser brings the best of desktop browsing to mobile. It’s fast, easy to use and customizable, with the latest security and privacy features to help you stay safe online.

Firefox Web Browser Features:

Awesome Screen

Browse your favorite sites with minimal or no typing.

Sync

Access your browser history, bookmarks, passwords and open tabs from any device.

Add-ons

Customize your browser quickly and easily.

Speed

Get to the Web and find what you’re looking for fast.

Tabs

Enjoy the convenience of tabbed browsing on the go.

Personas

Dress up your browser the way you like it.

Sharing

Use apps like Google, Twitter and Facebook to keep your friends in the loop.

Location-Aware Browsing

Get better, more relevant information when on the go.

Bookmarking

Swipe to the left and bookmark any site with one touch.

Full Screen View

See more of what you’re looking at, less of the browser.

For a complete list of features, check out http://mozilla.com/mobile/features/. 

Have questions or need help? Visit http://support.mozilla.com/mobile. 

The Firefox browser works on most Android devices. See if it works on yours: http://www.mozilla.com/en-US/mobile/platforms/

ABOUT MOZILLA

Mozilla is a global, non-profit organization dedicated to keeping users in control of their online experiences and shaping the future of the Web for the public good. For more information visit www.mozilla.org.

Comment 2

[Jaclyn Fu]

Great first pass! Thanks! 

I'm leaning towards "Firefox Web Browser" as well because when users search in the Android Market, it'll be more apparent that it's a full browser and not a "mini browser" or a sync'ing app.  But I think there were already discussions in the past - Mayumi can you weigh in? 

We can't make any of the text bold, sadly.  The most we can do to highlight text is to add symbols like "*" or "-" etc. 

How many features should we keep? The "full screen view" feature can be removed, but I think everything else are important features to highlight.

Comment 3

[John Slater]

Good stuff, thanks!

Comment 4

[My]

+1 one on "Firefox Web Browser"

Comment 5

[Jaclyn Fu]

Minor adjustment: 

[SHORT BLURB]

Get the official Firefox Web browser. 

[COPY]

The Mozilla Firefox Web browser brings the best of desktop browsing to mobile. It’s fast, easy to use and customizable, with the latest security and privacy features to help you stay safe online.

Comment 6

[Matej Novak [:matej]]

+1 to comment 5

Comment 7

[Jaclyn Fu]

Thanks Matej!

To confirm, here's the final copy + changed title to "Firefox Web browser" 

-------

[--SHORT BLURB--]

Get the official Firefox Web browser.

[--COPY--]

The Mozilla Firefox Web browser brings the best of desktop browsing to mobile. It’s fast, easy to use and customizable, with the latest security and privacy features to help you stay safe online.

Firefox Web Browser Features:

Awesome Screen

Browse your favorite sites with minimal or no typing.

Sync

Access your browser history, bookmarks, passwords and open tabs from any device.

Add-ons

Customize your browser quickly and easily.

Speed

Get to the Web and find what you’re looking for fast.

Tabs

Enjoy the convenience of tabbed browsing on the go.

Personas

Dress up your browser the way you like it.

Sharing

Use apps like Google, Twitter and Facebook to keep your friends in the loop.

Location-Aware Browsing

Get better, more relevant information when on the go.

Bookmarking

Swipe to the left and bookmark any site with one touch.

For a complete list of features, check out http://mozilla.com/mobile/features/. 

Have questions or need help? Visit http://support.mozilla.com/mobile. 

The Firefox browser works on most Android devices. See if it works on yours: http://www.mozilla.com/en-US/mobile/platforms/

ABOUT MOZILLA

Mozilla is a global, non-profit organization dedicated to keeping users in control of their online experiences and shaping the future of the Web for the public good. For more information visit www.mozilla.org.

Comment 8

[Matej Novak [:matej]]

Yup, that looks good to me. Thanks!