683780 - [Rapid Release Branding] Firefox Aurora Facebook Ads Copy

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Grace Jimenez :grace]

Hi Matej, 

We're doing Firefox Aurora Facebook Ads on Facebook.
Would you be able to help us in creating 2 or 3 choices of copy we can use?

Specs: 
2-3 copy
copy consist of title and description
title: 25 characters, Description: 135 characters

Need by: Tuesday, Sept. 6

Thanks!!!!!

Comment 1

[Matej Novak [:matej]]

How about Thursday, Sept. 1? :P


Download Firefox Aurora
Experience the latest innovations before they go to Beta in an environment that’s not for the faint of heart.

The Future of Firefox
Download Firefox Aurora and test the latest cutting edge features. Give feedback to help determine what makes the final release.

Get in Before Beta
Experience the newest innovations first in Firefox Aurora. Give feedback on features & performance to help shape the future of Firefox.

The Latest Features First
Get a look at what we’re working on for future versions of Firefox. Download Firefox Aurora today!

Not For Everyone
Firefox Aurora is not for the faint of heart, but that’s the price of browsing on the cutting edge.

Comment 2

[Grace Jimenez :grace]

(In reply to Matej Novak [:matej] from comment #1)
> How about Thursday, Sept. 1? :P
+1 love it! thanks for the fast turn around! 
> 
> 
> Download Firefox Aurora
> Experience the latest innovations before they go to Beta in an environment
> that’s not for the faint of heart.
> 
> The Future of Firefox
> Download Firefox Aurora and test the latest cutting edge features. Give
> feedback to help determine what makes the final release.
+1 
> 
> Get in Before Beta
> Experience the newest innovations first in Firefox Aurora. Give feedback on
> features & performance to help shape the future of Firefox.
+1
i like the idea of "getting in before beta"
i like the concept of getting it first before everyone else. 
It also has this concept of being a part of something before everyone else does. 

maybe we can have 1 or 2 more options around those concepts? thanks!


> 
> The Latest Features First
> Get a look at what we’re working on for future versions of Firefox. Download
> Firefox Aurora today!
> 
> Not For Everyone
> Firefox Aurora is not for the faint of heart, but that’s the price of
> browsing on the cutting edge.

Comment 3

[Matej Novak [:matej]]

(In reply to Grace Jimenez :grace from comment #2)
> i like the concept of getting it first before everyone else. 
> It also has this concept of being a part of something before everyone else
> does. 
> 
> maybe we can have 1 or 2 more options around those concepts? thanks!

I would say this one also does that:

The Latest Features First
Get a look at what we’re working on for future versions of Firefox. Download Firefox Aurora today!

Just to be clear, though, the original request was for 2-3 of these. Do we need more now?

Comment 4

[Grace Jimenez :grace]

this is good for now. 
Will run the first couple and see if we need additional variation in the copy.

thanks!