684077 - [Firefox Channel] Copy for Firefox Channels Landing Page

Status: RESOLVED FIXED

(Marketing :: Copy, task, P3)

Description

[Grace Jimenez :grace]

Attachment: Landing Page Wireframe Draft

Hi Matej, 

We are again revamping the channel page: http://www.mozilla.org/en-US/firefox/channel/

The wireframe is not final, but this is the direction we want to go with (wireframe attached)

We also need to polish the copy a little bit including keeping in mind on how we can continue to increase SEO.

Here is my first stab at it. looking for your suggestions and feedback. 
https://docs.google.com/document/d/16By8r5nDmmtSyGnF5FgfnQd_GPC6lo3vngs3Nayii90/edit?hl=en_US

Comment 1

[Matej Novak [:matej]]

I made quite a few changes to the doc. As it was, there was a lot of repetition, especially between the Product Description and Reasons You Will Love sections, so I tried to streamline them and make everything more concise.

It seems from the wireframe and some of the language that this page will be pushing Aurora the hardest. I tried to preserve some of that, but let me know if I've interpreted it wrong.

Have a look and let me know your thoughts.

Comment 2

[mcbmoz]

Hey Grace,

How about I drop this copy into the wireframes for you to review?

LMK

~cn

Comment 4

[Laura Forrest]

Chrissie - Grace is on PTO this week but I think that's a helpful suggestion for when we review tomorrow with Creative.

Comment 5

[Matej Novak [:matej]]

Hi all. I've made further changes to the Gdoc based on our meeting yesterday. Mostly I tried to make the "Reasons You'll Love" section into shorter bullet points, but I think some of it is little thin, especially Beta. Please have a look and let me know your thoughts. Any more direction as to what we'd like to say about each would be helpful.