Closed Bug 695347 Opened 13 years ago Closed 13 years ago

[FX 8] Twitter/Upgrade Snippets

Categories

(Snippets :: Campaign, task)

Product:
Snippets
Component:
Campaign
Platform:
x86
macOS
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED

People

(Reporter: lmesa, Assigned: lforrest)

References

Details

Hi Matej, We would like to write a two snippets to push the Twitter search now included by default in Firefox. The first version is one I'd like to show on the Firefox 8 about:home page. This one would be a "Did you know you can search Twitter from your Firefox search box? Click on the search icon in the far right search box to get started". We could put the Twitter icon in the box. The second version would be more generic snippet on the about:home page for 3.6, 4, 5,6,7 users, but used as a potential reason for them to upgrade. So something like--"Did you know your can now search Twitter from the search box in the latest Firefox? Update to the latest version to get started. We can also use the Twitter icon here. Matej, can you shorten them and make them actually sound good ? I'll check with Kev to see if we can use the Twitter icon. It would be great to get these done for Oct 25th so we have some time to localize? Thanks!
Summary: [FX 8] Twitter Snippets → [FX 8] Twitter/Upgrade Snippets
I'll add this to the content calendar! Hopefully, as time goes, we'll get the timing a bit better on these things that will overlap. I'm just getting ready to request copy for the email newsletter, so Matej, you'll probably reuse the messaging that you create. Question for LoMo - We're talking Twitter search in the November email as well. We're throwing two spins on it, keeping the Q4 "theme" in mind 1. "We've made it easier for you by including Twitter Search (People Search). To get the full experience, make sure you're running the latest greatest Firefox. Download here." and the second will be about using search as a whole - "did you know you can chose your search engine? You can search Google, Bing, Amazon & Ebay, to name a few. We've even added Twitter Search - perfect for developing that holiday shopping list!" etc. (Matej hasn't crafted the copy yet, clearly) How would you feel about messaging that way, to keep the theme consistent? Maybe it's not instead of your straightforward product message above, but to compliment it? Then, we could test how each performs, and learn going forward?
Two questions LoMo: 1. What locales should this be l10n-ed into? It's going into every build, right? Are there regions that just don't use Twitter? (example Facebook is not popular in certain countries). We can always have the localizers choose if it's appropriate for l10n or not. That may be good here. 2. 3.6 snippets still go through Google. We're currently running a fairly urgent "upgrade now" message to these lagards below: "URGENT! Your version of Firefox is no longer protected against online attacks. Get the upgrade - it’s fast and free! " Since security is much more salient than Twitter when motivating people to upgrade, and bc of the overhead having to update through our Google partners to add something like this in, I recommend showing the "Twitter search upgrade" version to Fx4 - 7 folks only.
(In reply to Laura Forrest from comment #2) > Two questions LoMo: > > 1. What locales should this be l10n-ed into? It's going into every build, > right? Are there regions that just don't use Twitter? (example Facebook is > not popular in certain countries). We can always have the localizers choose > if it's appropriate for l10n or not. That may be good here. This is actually quite up in the air as locales can choose whether or not to add it and will continue to make that choice until the last beta is shipped next week. I'll talk with Axel about which locales it makes sense to localize for. > > 2. 3.6 snippets still go through Google. We're currently running a fairly > urgent "upgrade now" message to these lagards below: > > "URGENT! > Your version of Firefox is no longer protected against online attacks. > Get the upgrade - it’s fast and free! " > > Since security is much more salient than Twitter when motivating people to > upgrade, and bc of the overhead having to update through our Google partners > to add something like this in, I recommend showing the "Twitter search > upgrade" version to Fx4 - 7 folks only. Makes sense--Firefox 4-7 sounds right. (In reply to Carmen from comment #1) > I'll add this to the content calendar! Thanks! > > Hopefully, as time goes, we'll get the timing a bit better on these things > that will overlap. I'm just getting ready to request copy for the email > newsletter, so Matej, you'll probably reuse the messaging that you create. > > Question for LoMo - > We're talking Twitter search in the November email as well. We're throwing > two spins on it, keeping the Q4 "theme" in mind 1. "We've made it easier for > you by including Twitter Search (People Search). To get the full experience, > make sure you're running the latest greatest Firefox. Download here." and > the second will be about using search as a whole - "did you know you can > chose your search engine? You can search Google, Bing, Amazon & Ebay, to > name a few. We've even added Twitter Search - perfect for developing that > holiday shopping list!" etc. (Matej hasn't crafted the copy yet, clearly) > > How would you feel about messaging that way, to keep the theme consistent? I think for the Tweets, I like the direction of the first message more than the second. I'd like to leverage the Twitter name for the launch in these tweets since that's what's new, so what if we do this: 1) One tweet around the "We've made it easier for > you by including Twitter Search (People Search). To get the full experience, > make sure you're running the latest greatest Firefox. Download here." for upgrade snippets for Fx4->7. but with more of a "Firefox makes your life easier by including Twitter search right in the search box. To get the full experience, make sure you're running the latest greatest Firefox. Upgrade now." Basically the same thing. 2) One tweet for Fx 8 users around "Firefox makes your life easier by including Twitter search right in the search box. Click on the search icon in the search box to get started." > Maybe it's not instead of your straightforward product message above, but to > compliment it? Then, we could test how each performs, and learn going > forward? I agree with that. Although I do think we can go with the second message in newsletters for sure, it might be worth discussing tomorrow the pros and cons of pushing twitter by itself versus leveraging amazon, bing etc. I want to expressly call out Twitter for this round, especially since its such a recognizable name.
Some options: FOR FIREFOX 8 USERS: Search Tweets, friends or trending topics right from the search bar. Click on the search icon in the top right of Firefox and select Twitter. Now you can search Twitter right from Firefox. Click on the search icon at the top right to get started. Twitter comes to the Firefox search bar. Click on the search icon at the top right to get started. The bird has come to the fox. Click on the search icon at the top right to search Twitter right from Firefox. UPGRADE VERSION: Now you can search Twitter right from Firefox, but only if you're running the latest version. Upgrade now. The latest version of Firefox makes it super easy to search Twitter — right from the search bar! Upgrade now. Twitter comes to the Firefox search bar. To get it, make sure you're running the latest, greatest version. The bird has come to the fox. Upgrade to the latest version of Firefox to search Twitter right from the search bar.
(In reply to Matej Novak [:matej] from comment #4) > Some options: > > FOR FIREFOX 8 USERS: > > Search Tweets, friends or trending topics right from the search bar. Click > on the search icon in the top right of Firefox and select Twitter. LIKE > > Now you can search Twitter right from Firefox. Click on the search icon at > the top right to get started. LIKE (and like that it's even shorter / more concise than the previous version) > > Twitter comes to the Firefox search bar. Click on the search icon at the top > right to get started. LIKE (not as clear in what it means, but perhaps a good/short alternative to try > > The bird has come to the fox. Click on the search icon at the top right to > search Twitter right from Firefox. Don't like :( I like the more straight forward ones for this.. personally > > > UPGRADE VERSION: > > Now you can search Twitter right from Firefox, but only if you're running > the latest version. Upgrade now. LIKE > > The latest version of Firefox makes it super easy to search Twitter — right > from the search bar! Upgrade now. LIKE > > Twitter comes to the Firefox search bar. To get it, make sure you're running > the latest, greatest version. Like, especially the beginning that gets right to the point "Twitter comes to Firefox", but not as strong in the final CTA to upgrade > > The bird has come to the fox. Upgrade to the latest version of Firefox to > search Twitter right from the search bar. Don't Like :( same reasons as above.
Thanks Matej--these are awesome. I love the first two for each category, but prefer the top option for each. If anyone disagrees, let me know, but would like to send to L10n today. FOR FIREFOX 8 USERS: Search Tweets, friends or trending topics right from the search bar. Click on the search icon in the top right of Firefox and select Twitter. UPGRADE VERSION: Now you can search Twitter right from Firefox, but only if you're running the latest version. Upgrade now.
+1
Awesome. Closing. Thanks again Matej!
Status: NEW → RESOLVED
Closed: 13 years ago
Resolution: --- → FIXED
LoMo - Do we having a landing page or blog post to link these users to if they want to learn more? Should this snippet link at all?
Carmen will be writing a post for the content blog, so there will be a link. Carmen, can you confirm? We can likely add a learn more at the end of both of the snippets.
Still checking on blog timing - let me make sure.
Current plan: launch these en-US snippets today (fx8 launch) and then roll-out l10n versions over the next week. "Learn more" will link to Carmen's blog. She will update this bug with that link once it's live. Snippets will be live at around noon today PST.
I mentioned this to grace a few weeks ago, and probably should have made it to this bug, and any follow up localization bugs for the snippets and/or translated blog posts. On Oct 27, 2011, at 2:24 PM, Chris Hofmann wrote: > > > > As follow up to Grace's question at the beta meeting today these are the locales that have opted in for twitter in beta and aurrora > > > > beta -> firefox 8 > > > > mozilla-beta/bs/browser/searchplugins/list.txt:twitter > > mozilla-beta/ja-JP-mac/browser/searchplugins/list.txt:twitter-ja > > mozilla-beta/ja/browser/searchplugins/list.txt:twitter-ja > > mozilla-beta/pt-BR/browser/searchplugins/list.txt:twitter > > mozilla-beta/sl/browser/searchplugins/list.txt:twitter > > > > additional coming on aurorra -> firefox 9 > > > > mozilla-aurora/es-ES/browser/searchplugins/list.txt:twitter > > mozilla-aurora/ga-IE/browser/searchplugins/list.txt:twitter > > mozilla-aurora/hr/browser/searchplugins/list.txt:twitter > > it might make more sense to make a larger push on localization of the twitter announcement in the next release since this is all running a bit late for firefox 8 and so few localizations are ready for the release.
I'm fine to roll-out these 8 int locales at once during the Fx9 launch, and en-US today. Let's get another bug started for the l10n of this copy. LoMo - can you do that? For l10n I prefer to just localize this main launch snippet: Search Tweets, friends or trending topics right from the search bar. Click on the search icon in the top right of Firefox and select Twitter.
Assignee: Mnovak → lforrest
Status: RESOLVED → REOPENED
Component: Copy → Campaign
Product: Marketing → Snippets
QA Contact: copy → campaign
Resolution: FIXED → ---
(In reply to Laura Forrest from comment #14) > > Let's get another bug started for the l10n of this copy. LoMo - can you do > that? For l10n I prefer to just localize this main launch snippet: > > Search Tweets, friends or trending topics right from the search bar. Click > on the search icon in the top right of Firefox and select Twitter. So, went to file a bug and wasn't sure what to actually do? Do I file one per locale and do I need a general tracking bug to link all those to? I feel like I should know this, but sorry that I dont.
File a single bug with the sentence you want to have translated, the part of the sentence that is the link and the locales that you need. Assign this bug to me and CC Milos to it, we will take care of getting that translated.
Blocks: 700680
(In reply to Pascal Chevrel:pascalc from comment #16) > File a single bug with the sentence you want to have translated, the part of > the sentence that is the link and the locales that you need. Assign this bug > to me and CC Milos to it, we will take care of getting that translated. I filed this under "other", although I don't think that was what you wanted somehow. https://bugzilla.mozilla.org/show_bug.cgi?id=700680
Laura Forrest, Here is the blog post on The Den for Twitter. http://mzl.la/u7XVjY
Snippet pushed so far: Copy: Search Tweets, friends or trending topics right from the search bar. Click on the search icon in the top right of Firefox and select Twitter. Icon: https://lh4.googleusercontent.com/-CxLQjC38fAo/TcLk93l2BmI/AAAAAAAABhM/vnyqObQfX4g/s50/socialmedia.jpg Link: http://blog.mozilla.com/theden/2011/11/08/firefox-with-twitter-search-built-in/?WT.mc_id=fx8twitter
Closing this bug since this phase is done. For the l10n phase, see Bug 700680.
Closing this bug since this phase is done. For the l10n phase, see Bug 700680.
Status: REOPENED → RESOLVED
Closed: 13 years ago → 13 years ago
Resolution: --- → FIXED
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