Closed Bug 698947 Opened 13 years ago Closed 13 years ago

scripts/concepts for Firefox Flicks videos

Categories

(Marketing :: Copy, task)

Product:
Marketing
Component:
Copy
Platform:
x86
macOS
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED

People

(Reporter: jslater, Assigned: matej)

References

Details

Attachments

(13 files)

First round, with feedback
25.50 KB, application/msword
Details
Intro video script
23.50 KB, application/msword
Details
Intro video script — revised
22.00 KB, application/msword
Details
CG curtain sample 1
98.58 KB, image/jpeg
Details
CG curtain sample 2
89.68 KB, image/jpeg
Details
This is an early sample of curtain movement
650.74 KB, application/octet-stream
Details
Test edit of images against "Ritual" music track
1.93 MB, application/octet-stream
Details
Test edit of images against "Rise Higher" music track
2.33 MB, application/octet-stream
Details
Test edit of images against "One and Only" music track
2.00 MB, application/octet-stream
Details
Test edit of images against "Dark Dawn" music track
2.37 MB, application/octet-stream
Details
Reflective Countdown look
688.82 KB, application/octet-stream
Details
Lens test look
1.08 MB, application/octet-stream
Details
Mosaic test for ending video graphic
2.33 MB, application/octet-stream
Details
Hey Matej. You already know about this, but I wanted to file a Firefox Flicks bug to make it even more official. This is to track the ongoing concept & script development for our series of Firefox Flicks promo videos. w00t!
Sweet. Matej, already pinged you on email but if you can post the latest goods to this bug that'd be great. I'd like to catch up and also sync up with you asap to make sure I know where things stand and how to help move forward :)
This was our first pass at the idea, including Kristin's thoughts.
Attached file Intro video script —
This is currently the latest. The copy isn't quite right yet, but otherwise it's pretty tight at this point.
Comment on attachment 571330 [details] Intro video script Thank you. For the headline I am thinking we need to tie it back into the work that EC1 is doing. I like something short and eye catching. (Not saying it should be the People's Browser b/c I don't think that's right but that length) I know this is a teaser but I am wondering if we need more in here to really make it engaging. I feel like the most successful videos either really pull at the heart strings or are funny and I am a little concerned we won't get the response we are looking for. We want people to get excited and come check out what we are doing. I might be reading too much into this but am wondering if the film projector feels dated and combined with the line of "we need your help" makes us feel dated as well. I read this as we need your help making us cool and hip and really relevant in 2011/2012. I don't think that's where we want to go. Again, I might be reading too much into this but that was my first reaction. Agree, that as a teaser/intro video we don't want to say too much. Just wonder if we are saying enough.
(In reply to Kristin Baird from comment #4) > > I might be reading too much into this but am wondering if the film projector > feels dated and combined with the line of "we need your help" makes us feel > dated as well. I read this as we need your help making us cool and hip and > really relevant in 2011/2012. I don't think that's where we want to go. > Again, I might be reading too much into this but that was my first reaction. I see the film projector as a bit of film shorthand, so people definitely know what we're talking about, but if you feel strongly that it feels dated, then I don't think we sacrifice much by loosing it. I'm thinking there could be some music off the top, so maybe the completely silence could be impactful as well. I'm working on some more copy options, so I'll post them here when I have them. They may not be exactly in line with what we've seen from EC1 to this point, but we can tweak to incorporate their final version.
Here are some more options for this. I shared some versions with John earlier and we were both liking something more filmic sounding. As I mentioned in comment 5, these don't exactly line up with the work EC1 has done, but the copy can be tweaked to incorporate what they present next week. Here are three version of the intro copy, which would either come up in sequence or as a crawl (and be accompanied by some triumphant music to help build anticipation): SUPER: Mozilla Firefox presents… SUPER: A proudly non-profit browser SUPER: that came from humble beginnings SUPER: with a dream of a better Web SUPER: and a promise to put you in control. SUPER: This is our story. SUPER: Mozilla Firefox presents… SUPER: A browser interested only in your best interests. SUPER: A non-profit working for the good of the Web. SUPER: A global community 450 million strong. SUPER: This is our story. SUPER: Mozilla Firefox presents… SUPER: The remarkable true story SUPER: of a plucky non-profit browser with a dream SUPER: to fight for your best interests SUPER: and make it on the World Wide Web And here's an option for the end copy that gives people some more information about the contest. It's maybe on the long side, but it can be edited down from here. We could add some upbeat music here as well to add energy and do some rapid edits of some of the best videos from last time under the type. Again, supers would come up in sequence: SUPER: We just need your help to tell it. SUPER: Introducing Firefox Flicks SUPER: a global video contest to tell our story SUPER: featuring celebrity judges and great prizes. SUPER: Learn more & enter at firefoxflicks.org
Here's also a revised script. It doesn't have all the copy in it, but that can be added once we land on something we like.
Thanks Matej. I think the tone of this is much closer to what we need. Am currently torn between options 2 & 3...slight lean towards 2 b/c I like the reference to 450 million people, but "plucky non-profit browser with a dream" is pretty great. What do others think? The part at the end is getting there too, although "featuring celebrity judges and great prizes" will likely need to be punched up a bit.
I very much love "plucky non-profit browser with a dream." 3 is my favourite, but 2 is a strong second place.
New on the cc list here is Chris Cranford who will be our all-purpose video guy (director, cinematographer, editor, etc) on this project. Welcome Chris!
Thanks Matej. Agree, I am really liking where we are going. I think I am partial to option 2. I like both the references to 450 M people and I also like "plucky non-profit"...... Agree with John that the end is getting there and that we need to punch up celebrity judges and great prizes. When are you planning on creating this? We might be able to confirm at least a grand prize that we can add. Ok, you guys are swaying me on the film projector. I can get behind it, we just need to make sure it feels modern, hip, in today's world. I trust you guys. Nice work!
If there are small changes, John was going to make them next week, but I can also check in to see if I'm needed. It would be great if it could wait until Thursday, but if not, I could spend a bit of time on it before that. Glad you guys are liking this direction.
Thanks John. I'm excited to work on this project with all of you. One idea I had reading the script was what if you inserted a shot after the curtains start to pull back of a modern looking lens--like from a digital projector--as the light begins to emit catching some sparkles and particles in the air in front of the lens. This might help with making it feel modern, maybe a low hum as it starts up as opposed to the clanking of an old projector? It could also build some anticipation for what is about to happen (or, in this case, not happen) which might help the payoff. We'd build this in 3D animation (as with the curtain) so I think it would be real sleek and modern. Just an idea, if you like it I'll be happy to pursue it.
Love that idea. Thanks!
A big +1 to comment 13. Love it.
Love the copy options here. My 2 cents: * love the "plucky non-profit browser line... * love the ending "this is our story", though it might be a little odd to then immediately throw it back and have others tell our story... ? but I really like this simple line... it makes me excited to see/hear what's coming next... * I also like line that show where we stand today (strong) vs. ones that might be construed as us still struggling / with a long way to go. That's why I like the nod to the massive community, etc. * isn't there a way we can combine elements of #2 and #3? Few thoughts / questions for Chris: * Nice to meet you and welcome! excited to be working with you. * Do you have any samples of the 3-D animation you're considering for the red curtains? I'm a little sensitive to CGI... and am just curious to see if you have any samples or references you can share with us so we have a sense of the style you're going for? Would be nice to discuss this a little further. I'm also wondering if there are places we can go to shoot live-footage with beautiful curtain... perhaps performance halls in SF? Just a thought.
Tara, I apologize for just now responding, I was on the road this morning. I am sensitive to bad CGI as well, I promise. I just thought, after reading the script, that building the curtains as an animation element would give us more options, as far as the lighting, plus with the graphics of the text supers. If you are wanting photo-real, I have no doubts we can build that. Initially we were going to match the look of the poster art, which seems a bit stylized rather than truly photo real. I'm going to try and attach some samples of curtains (not that these are what we would build for "movie theater" curtains, but it should give a good idea of how realistic they would look). Of course, the movement will also be important, and how the folds behave, etc. I would think we would want to be back a bit from the curtains so the screen seems "big" rather than right up on them, but if we were up close we could certainly add texture, I just don't think it will be that big of an issue the further away we are. That being said, if we want to see MORE than just curtains (and screen), in other words, more of the environment of a grand old movie palace, then that's a different matter and we could certainly look at shooting in a real location--however, that would introduce several variables, such as we would probably need to light it, and have access to some sort of lighting panel in order to dim the lights appropriately as the script mentions. I just think we'd have less control (over timing of the curtains movement, lighting, etc.). Let me know if you want more of a photo-realistic look for the curtain rather than trying to match the look of the poster art and we will start making those adjustments. With a little time I can get you a sample of that with movement. Rest assured we'll make sure you get the look you're going for (and if you have any samples that you like, as far as color, lighting, texture, that would be great). Thanks!
Attached image CG curtain sample 1 —
Attached image CG curtain sample 2 —
Thanks Chris. I sent you an email earlier to try and sync up in person if we can.. ideally in the next few days. Let me know when you're free to chat and we can talk a little more about curtains / options before going to deep. Thanks for sending the references and explaining further. very helpful!
do you have a timeline for pulling the videos together?
Not an exact timeline yet, no. we have a lot to figure out still. I'll be speaking with Chris and Matej soon and will get back to you guys with an update asap this week.
Blocks: 701521
Here are a couple of options that combine the lines people seemed to be liking from 2 and 3. Let me know if either of these are working for you. SUPER: Mozilla Firefox presents… SUPER: A plucky non-profit browser fighting for user control SUPER: and a global community 450 million strong SUPER: working together for the good of the Web. SUPER: This is our story. SUPER: Mozilla Firefox presents… SUPER: The remarkable true story SUPER: of a plucky non-profit browser with a dream SUPER: to fight for your best interests SUPER: that became a global community 450 million strong. Also, if we have a grand prize we could mention, that might be a good hook for the end. Otherwise, maybe we can make it more vague but sound more exciting, something like "For fame, glory and prizes."
I think I am leaning towards option 2. the transition from lines 4 to 5 seems a bit awkward to me. The grand prize is $5K in video equipment. The goal is to line up A-list/Hollywood type judges. We can mention that as well. Make it more exciting.
Thanks Matej! I like both of these but the way I read them, the community part sounds a bit odd... the way I read it it sounds like we're fighting only for these 450 community members (what about the rest?). Also, I like how the first one makes a mention of the "web"... fighting for my best interests is nice but a big vague. "working for the good of the web" sounds better to me somehow, though it's not as personal, perhaps. Also, is the point here to say "oh look at what we're done, we're done". or, "oh look at who we are and what we represent, get involved". the second option suggests that we've reached 450 million users and that's it... it feels odd as an ending statement, to me. Also, we might want to be a little careful about how we position this. if we say "this is our story" and then have nothing to show (since we're kicking it back to the comunity to tell it) it might seem a bit empty... hence the reason why I wanted to pair this section with compelling imagery / videos that capture who we are. (easier said than done). Also, are we having them tell our whole story? not really. we're giving them focus areas to concept around, right? it might seem like we're doing a documentary of some sort to tell the whole story, where we're really not. it's a short commercial based around certain themes. Just my quick thoughts.
Good comments, Tara. Just to answer your question. We are not having them tell our story. The brief focuses on highlighting the issues facing everyone on the web today and how Firefox is addressing these issues and mentions Firefox's non-profit status.
why not include a stronger more accurate CTA int he video? for example, instead of "this is our story", we say "help us tell our story". I mean, we need to make sure the teaser video teases but doesn't leave people confused. I feel like the copy is great, but it's too vague right now. Why not make it more informational so people know what this campaign is about? sorry if that's a change in direction, but I guess I'm trying to visualize this video... and I just want to make sure the slow build-up pays off into something that makes sense and inspires people to get involved. etc. not sure if it works for me as is. :( do the words in this text align with the high-level themes we want them to concept around? am I the only one that feels this way?
I think the copy in comment #23 is good. It's important to remember that that part is just the intro...the part with the stronger CTA and details about the contest is at the end. I really think it's possible to do both here...introduce the video with a clever, movie-style opening and then hit them with all the exciting details at the end. That's a pretty standard format. I do think this part could be pumped up a bit with details about the prizes and judges (now that we know at least parts of them), but it's a good start. SUPER: We just need your help to tell it. SUPER: Introducing Firefox Flicks SUPER: a global video contest to tell our story SUPER: featuring celebrity judges and great prizes. SUPER: Learn more & enter at firefoxflicks.org (In reply to Kristin Baird from comment #26) > Good comments, Tara. Just to answer your question. We are not having them > tell our story. The brief focuses on highlighting the issues facing everyone > on the web today and how Firefox is addressing these issues and mentions > Firefox's non-profit status. I'm a little confused by this. I thought they are telling our story? Isn't the point of this contest to get people to do videos that talk about Firefox and what we're all about? (In reply to Tara from comment #27) > do the words in this text align with the high-level themes we want them to > concept around? In a broad sense, I'd say yes...it covers things like our mission and the reasons we want people to enter the contest. In a more narrow sense, it doesn't talk about specific categories people might enter in (like "performance" or "openness" or whatever...am just making those up) but it doesn't need to. All that info will be on the website. This video doesn't need to provide every last detail, but it does need to provide enough info to pique people's interest and make them visit the site to learn more.
Some more specific feedback: (In reply to Matej Novak [:matej] from comment #23) I like this version the best: > SUPER: Mozilla Firefox presents… > SUPER: The remarkable true story > SUPER: of a plucky non-profit browser with a dream > SUPER: to fight for your best interests I agree with Tara that this is a little too general...maybe just add "on the web" or perhaps something like "...with a dream to build a better web for everyone", etc, etc. > SUPER: that became a global community 450 million strong. Tell me if I'm being weird here, but technically the way this is worded isn't correct...if you read this literally it's saying that the browser became a global community. In reality, the browser remained a browser the entire time but also developed this global community around it. Does that make sense? Seems like that could be addressed with a tweak here or there...I really like referencing the 450 million people, but want to make sure we keep browser front and center (rather than implying that the product itself is no longer the point). (In reply to Tara from comment #25) > Also, is the point here to say "oh look at what we're done, we're done". or, > "oh look at who we are and what we represent, get involved". the second > option suggests that we've reached 450 million users and that's it... it > feels odd as an ending statement, to me. Not sure I get this issue. > Also, we might want to be a little careful about how we position this. if > we say "this is our story" and then have nothing to show (since we're > kicking it back to the community to tell it) it might seem a bit empty... Hmm. Yeah, some of the earlier copy ideas went in a different enough direction that this wasn't really an issue. But now that we've settled into this "Mozilla Firefox presents our story" direction (which I really like), it does feel a little weird that we're presenting our story and it just goes blank. I don't think we need to scrap the concept or anything, but I wonder if we could make any small tweaks? > hence the reason why I wanted to pair this section with compelling imagery / > videos that capture who we are. (easier said than done). Tara, what did you have in mind here? I suppose I could see some still images of the community or whatever dramatically being shown behind the text, but I don't think that's really necessary. The plan as I understand it would be to show that stuff at the end. I feel like that works...we have this dramatic opening, a pause, and then the momentum picks up with talk of details and prizes and clips from the old videos playing in the background. > Also, are we having them tell our whole story? not really. we're giving > them focus areas to concept around, right? it might seem like we're doing a > documentary of some sort to tell the whole story, where we're really not. > it's a short commercial based around certain themes. That interpretation feels overly literal to me. I don't think most people will be confused by that...we can say that people are telling our story in the video and then give them focus areas to work within on the website. It's not that contradictory. Matej, as a next step can you do another round of revisions but also work in the end parts as well? I think it's important for everyone to see the full thing so we can get a sense of how it builds from this teaser-ish intro to something that actually conveys some key details.
Thanks John. (In reply to John Slater from comment #29) > Some more specific feedback: > > > (In reply to Tara from comment #25) > > Also, is the point here to say "oh look at what we're done, we're done". or, > > "oh look at who we are and what we represent, get involved". the second > > option suggests that we've reached 450 million users and that's it... it > > feels odd as an ending statement, to me. > > Not sure I get this issue. Sorry I wrote this fast. I was basically echoing what you said earlier about the community being front and center vs. the browser. it just sounded like we're saying "oh, we've become a community of 450... and that's it.. we're done, blah blah". vs. having the amazing community be one aspect of who we are and what this is all about. It seemed wrong to end on that note too in the SUPER. > > > hence the reason why I wanted to pair this section with compelling imagery / > > videos that capture who we are. (easier said than done). > > Tara, what did you have in mind here? I suppose I could see some still > images of the community or whatever dramatically being shown behind the > text, but I don't think that's really necessary. The plan as I understand it > would be to show that stuff at the end. I feel like that works...we have > this dramatic opening, a pause, and then the momentum picks up with talk of > details and prizes and clips from the old videos playing in the background. The intention is to do what I described in my email. Having a mashup of the old videos plus some quick cuts of photos to capture the spirit of who we are. Not to overlay pictures and photos, but more of a finale that we build into. Or perhaps it's between the two SUPERs. Might need to storyboard this out a bit... > > > Also, are we having them tell our whole story? not really. we're giving > > them focus areas to concept around, right? it might seem like we're doing a > > documentary of some sort to tell the whole story, where we're really not. > > it's a short commercial based around certain themes. > > That interpretation feels overly literal to me. I don't think most people > will be confused by that...we can say that people are telling our story in > the video and then give them focus areas to work within on the website. It's > not that contradictory. Fair enough. Just wanted to make sure it's not "here is our story..." and then show nothing. or just kick it back to them "oh, you tell it!" wanted to make sure it flows nicely and makes sense. > > Matej, as a next step can you o another round of revisions but also work in > the end parts as well? I think it's important for everyone to see the full > thing so we can get a sense of how it builds from this teaser-ish intro to > something that actually conveys some key details. Agreed. this would be very helpful.
Here is a preliminary look at what the motion of the curtain could be. The countdown is simply a placeholder. Also, on the final version, I'm seeing this as a camera move pushing into the curtain and the countdown. While we can certainly put the Firefox logo or any kind of branding mapped on to the curtain, I'm concerned with how that would look with the lighting effects, and whether it would fight with the supers up over the curtains at the beginning. It might look better to incorporate the logo into a customized countdown reel. Let me know your thoughts. Thanks.
I like it! Agreed that the Firefox logo would be hard to get right on the curtains given all the folds, etc. I do like the idea of including it in the countdown though.
Thanks Chris! looks great. Agree that the curtain branding might be challenging, but lets definitely try to incorporate the brand into the countdown somehow. I just want to avoid having this look like a templated countdown/movie scene by any means... but something more custom and unique to us. I like the idea of having the FF logo incorporated into the countdown, though not sure how since that means we'd have to make it into black and white to match the screen, or possibly use the alternate / silouette version of it. do you have the FF logo assets in high res. to play with?
I have a PSD and AI file of the logo so that should be good. Let me try some things. I don't necessarily think the countdown needs to be black and white.
sounds great. thanks. fwiw, I personally think some slight filters / treatments on the logo here to make it fit into the scene better is okay (though I prefer color, for sure). It doesn't have to be an exact copy paste of the logo... subtle touches to help it blend in is okay. looking forward to seeing some explorations.
Okay, that's good to know. I was a bit worried about logo integrity. Thanks.
Logo integrity is definitely important, of course. but we can be a little flexible depending on the piece. subtle treatments I think can be okay, but it really depends. sO definitely don't hesitate to ask if you want to try something and are not sure whether we'll freak out or not :) . Thanks again.
OK, here's copy for the opening titles, in two slightly different variations: SUPER: Mozilla Firefox presents… SUPER: The remarkable true story SUPER: of a plucky non-profit browser with a dream SUPER: and a global community 450 million strong SUPER: working to make the Web better for everyone. SUPER: Mozilla Firefox... SUPER: A plucky non-profit browser with a dream SUPER: A global community 450 million strong SUPER: Building a better Web for everyone SUPER: We have a story to tell And here's two versions of a beefed up end bit: SUPER: We just need your help to tell it. SUPER: Introducing Firefox Flicks SUPER: Featuring Hollywood judges SUPER: and a grand prize worth $5,000 SUPER: Learn more & enter at firefoxflicks.org SUPER: We just need your help to tell it. SUPER: Introducing Firefox Flicks SUPER: Get your video seen by Hollywood judges SUPER: and a chance at a grand prize worth $5,000 SUPER: Learn more & enter at firefoxflicks.org
Awesome. Thanks Matej! writing feedback here even though you're sitting right across from me :) I personally like these: > > SUPER: Mozilla Firefox presents… > SUPER: The remarkable true story > SUPER: of a plucky non-profit browser with a dream > SUPER: and a global community 450 million strong > SUPER: working to make the Web better for everyone. > SUPER: We just need your help to tell it. > > SUPER: Introducing Firefox Flicks > SUPER: Featuring Hollywood judges > SUPER: and a grand prize worth $5,000 > > SUPER: Learn more & enter at firefoxflicks.org Don't hate me, but here are a few questions/thoughts: * is it weird to "present" your own story? * not a huge fan of saying "we have a story to tell", but think the flow is better when you end with the note on our story and then say "we need your help to tell it". not sure how to reconcile that though. * is it okay to specifically call out the 5K prize? what if that changes? I think keeping the prizes abstract might be a good idea.. "awesome prizes" might be too vague, but just a thought. * again, nit picking here or over analyzing... "featuring" hollywood judges rubs me slightly the wrong way because we should really be "featuring" the community, our story, the participants, etc... I think having hollywood judges is obviously a big draw for folks and we should highlight that... but not sure if "featuring" hollywood judges works for me. * I guess the comments here contradict my selection above a bit, but throwing them out there for sake of discussion.
Super quick thoughts: - I like option 1 better for the first part and option 2 for the second part. - no, it's not weird to present your own story. Come on! - I'm pretty sure the $5k prize is final, but yes, we should be sure of that. - maybe there's another way to communicate the judges besides Hollywood? I really wish we could say an actual name, of course. On that note, I'm heading off to PTO and leave this in your capable hands.
Here are some new options based on the above and Beard's feedback. I'm having a hard time working in the community without the number. I really think it's less impactful and that the below is working pretty well. I've incorporated some of the new EC1 work into these as well, in varying degrees. The last has the most, but it's also pretty long. I'd say the second is my favorite. SUPER: Mozilla Firefox presents… SUPER: The remarkable true story SUPER: of a plucky non-profit browser SUPER: with a dream to put users first SUPER: and build a better Web for all. SUPER: Mozilla Firefox presents… SUPER: The remarkable true story SUPER: of a plucky non-profit browser SUPER: with a dream to put users first SUPER: and build a brighter future for the Web. SUPER: Mozilla Firefox presents… SUPER: The remarkable true story SUPER: of a plucky non-profit browser with a dream SUPER: to put the power of the Web in your hands SUPER: and build a brighter future for all. Here's a version of the end copy with slight tweaks: SUPER: We just need your help to tell it. SUPER: Introducing Firefox Flicks SUPER: Get your video seen by celebrity judges SUPER: and a chance at a number of great prizes. SUPER: Learn more & enter at firefoxflicks.org And here's one that's closer to an earlier version, which brings back in the global aspect: SUPER: We just need your help to tell it. SUPER: Introducing Firefox Flicks SUPER: a global video contest to tell our story SUPER: with celebrity judges and great prizes. SUPER: Learn more & enter at firefoxflicks.org
I'm a little torn on the intro SUPERs, though I definitely prefer the second Super for the close. It just makes more sense to say what firefox flicks is (a global video contest, etc). So I find that one stronger. I'm a bit sad that we couldn't weave in the community message. I just feel like "community" is to core and critical to who we are and what we stand for. Even without a specific number... alluding to a global community of passionate people, fans, etc. or something to that affect would really help touch on the 'human' side of our story, and that we're made up of real people, around the world, part of a movement, etc. I just feel like that's a big part of our story and what makes us unique... I know it's challenging and we've already rev'ed on this quite a bit, but just wanted to reiterate that one more time in case it hits a new thought or idea... Kristin, what are your thoughts? Have you had a chance to share these with CBeard?
(and thanks Matej!)
Chris, do you have an update for us on the logo treatment within the countdown? and/or any other general updates on explorations with the curtain animation, etc? please let me know. Thanks.
We're still exploring some things with the countdown. Ultimately, I need to know the timing of the script to know what number we need to start on. Since each number is a second in the countdown, then depending on how long it takes to read the opening supers and the end supers will determine how long we can be on the countdown and the subsequent blankness (which needs to be long enough to be awkward for good effect). I'm guessing we'll need to start at five, but even that may be too long since we're aiming to keep this to a :30. Meanwhile, the projector lens and light effect is being built since that will just be a cutaway from the curtain/screen so timing is not so critical with that. Once I have the old submission videos I will cut those to a couple of the music tracks we liked and see what works best. I know that will have to happen fast too in order to get everything in to a :30. If you have any of the community photos I can start pulling that together too. I'll post a sample of the projector lens once we have something close. Thanks.
Thanks Chris. Kristin, did you get a chance to send the DVD to Chris by any chance? If not... Chris, any way you can pull the videos from youtube/etc as low res placeholders to play with while Kristin ships the high res files to you? I'll be sure to follow up with community pictures (at least for placeholder while I track down higher res and get permissions) asap. Copy should be finalized soon. I think we were aiming to finalize that by end of this week. Light speed !!!
I can download several off of the Vimeo links that John sent me to look at, but I'd need to convert them over to ProRes files before I could work with them. I'll be out of the office most of tomorrow, however, so if I could get the DVD by Friday morning it would save having to convert everything twice. If not, I'll just go that route.
I have the DVD with me at home, where I am down and out. I haven't been into the office since I got home on Monday b/c I feel horrible. Is there another DVD floating around the office that anyone knows of? I am not sure I can get somewhere to drop the video into the mail today. As for the script here is my latest. I think I like the second super on the opening. I know we've rev'd on this a TON I also like the community aspect but per CBeard we need to be careful about the way we reference that. Adding the community may not work, we might be trying to say too much. I definitely agree with Tara and like the second super best.
Cool. Those are the same ones I saw on the Mozilla Firefox Vimeo page (along with a few others--I know John liked this one too http://vimeo.com/5134369). I'll go ahead and pull those off of Vimeo since it has a download link. If there are any more you want to use, just let me know. Thanks.
Sounds good, thanks Chris. And sorry about the DVD. lots of folks fell ill from recent travels to Berlin for work, and so we're a little slower than ideal. I dont' have another DVD but will work with Kristin to try and get it to you asap. Meanwhile, appreciate you taking the extra steps to use the vimeo versions.
CBeard approved this script for the video: SUPER: Mozilla Firefox presents… SUPER: The remarkable true story SUPER: of a plucky non-profit browser SUPER: with a dream to put users first SUPER: and build a brighter future for the Web. SUPER: We just need your help to tell it. SUPER: Introducing Firefox Flicks SUPER: a global video contest to tell our story SUPER: with celebrity judges and great prizes. SUPER: Learn more & enter at firefoxflicks.org
SWEET. Thanks Kristin. (and Matej)
w00t! Thanks, guys.
Matej, please take one shot
Kristin/Chelsea, since we have the copy finalized for the video. We should be sure to let L10n folks know. Have you guys filed a bug for that yet? If not, I recommend you do that asap...
We were going to give all the copy to l10n in one package to load into verbatim. Most of it is ready now, save the changes you'd like in the creative brief.
ok. as long as you guys have that covered and there's a plan :) I know l10n is tricky...
Blocks: 703517
I'm going to upload four cuts of images from previous Firefox Flicks contestants with different music cues for comparison.
Thanks Chris! Haven't had a chance to look through all of these yet, but just in the interest of sounding like a broken record... I really like "Rise Higher", and it sounds/feels great against the pictures. I'll review the others asap and see if they make me feel the same. But my vote still goes to Rise Higher. I'm sure these are rough... but the text overlay really doesn't stand out. We need to be sure that we address that so that. Thanks again. this was really helpful
Thanks Chris, these look great. After seeing the music against images, I have to agree that "Rise Higher" is working best. I especially love the subtle editing difference at the end. Really makes both the images and music stand out. I also still like "Ritual" a lot, a close second for me. I'd love for John to have a listen as well since he's back today. Did you have a favorite?
Yes I should have mentioned that text is only as a placeholder and to get a feel for timing. I'm not proposing that as the finished "look" of the supers. I like Ritual and Rise Higher probably the best after looking at it. Thanks.
Here is a render of a look for the countdown that would keep it clean and modern. The logo would actually settle in the place of the "2" so that you would never see the "2". There would be more movement added in if you like this direction, and it might be cool if the globe within the countdown was rotating as well. Should have some images to see of the "lens" look later today. Thanks for your patience.
Hi Chris, I think this is looking really good. The only thing I miss from the stills you sent is the grid/cross hair pattern that you usually find on a countdown like this. I think it's more stylized and says film countdown a little quicker. What do you think? I'd also be curious to see what a rotating globe would look like, unless people think that would be too busy and distracting.
Very cool stuff, thanks Chris! I agree with Matej that the crosshair pattern might be a nice way to make it feel more film countdownish. Or, looking at it another way, the current version almost looks *too* nice. I associate those countdowns with being kind of grainy and rough, so if there was a way to dirty this up a bit without changing the style too much that might be nice (although if doing so would make this feel wildly out of place with the rest of the video then you can tell me to shut up). Also, is the font used with the numbers consistent with what we're using in the rest of the video? Re: rotating globe, the tricky part is that you never really see the back of the Firefox globe so that might be hard to render (at least in a way that feels "official"). I'd be fine with leaving it as is unless you think the rotating would really add an extra degree of awesomeness.
Attached file Lens test look —
Here is a look for the lens, however this is before the "light" emitting has been added, plus there would be movement so we could come around from the side a bit. But this is kind of the idea for the lens, and we'd see the image being projected filtered through the light.
We're adding the crosshairs back in and will take a look at that. As for making it "dirty", that's easily done, however, I was kind of trying to stay away from that so it wouldn't look too retro and old fashioned. By making this a supposed "digital" projection, you wouldn't have those "dirt" artifacts on the film. But that's totally your call how much you want to balance between the old perception of a film countdown reel and a modern interpretation. That numeral font is different because the animator wanted to try something a bit bolder, however, he's doing a version with the real font. You're probably right about the globe, and with everything else going on, and the short amount of time we'd be on it, it's probably not even that noticeable.. Also, keep in mind there will be a bit of a "camera" move on all of this too so it's not just static.
Hey guys, just formalizing some updates / conversations in the bug: * Had spoken to Chris about doing a finale that goes from quick cuts of old flicks videos, to a mashup that then incorporates some pictures that capture the spirit of the campaign, and who we are. * Finding the right images is key, obviously.. and we don't want to create a boring slideshow or show images that confuse the main message (obviously) but just to add more visuals to the finale to inspire people, add that human touch, and shed lighto n the bigger picture. Let me know how you feel about this. * For now, the pictures I shared with Chris are those we've used for the brand video. focusing more on group shots and fun pictures vs. headshots. We can swap them out later once we have an animation we like. * Some ideas for motion include: the photo collage we did for the Firefox Manifesto video (the ending), and the AMO animation where we pan out to show a ton of add-ons. I don't think we need to have a strict grid or anything, but the idea is to be showing a certain flicks video, or picture, and then to move the camera out to show a ton more behind it / around it. For reference: * Manifesto video: http://www.mozilla.org/en-US/firefox/video/ * Animation: http://www.mozilla.org/en-US/firefox/video/?video=addons
Have also asked Chris to please share an update on the different segments of the video and when we can see something rough (beginning to end) to react to in terms of: time / pacing, general flow of information, clarity and impact of CTA, etc. Things are looking great so far and I dont' want to rush it, but also want to make sure we have time to iterate and tweak as needed. Our deadline isn't too far away :)
(In reply to Tara from comment #71) > Hey guys, just formalizing some updates / conversations in the bug: > > * Had spoken to Chris about doing a finale that goes from quick cuts of old > flicks videos, to a mashup that then incorporates some pictures that capture > the spirit of the campaign, and who we are. > > * Finding the right images is key, obviously.. and we don't want to create a > boring slideshow or show images that confuse the main message (obviously) > but just to add more visuals to the finale to inspire people, add that human > touch, and shed lighto n the bigger picture. Let me know how you feel about > this. I really liked what Chris had done in the previous examples that were footage only (especially the way the images and music matched up in "Rise Higher") and would like to keep that as an option to look at. This is a video contest, after all, and without further explanation, I'm worried that the use of the still images and what we're trying to communicate with them won't be clear.
Sounds fine with me. Wasn't suggesting that that's not an option, sorry. And that's why I didn't want it to turn into a random slideshow, but thought it would help to put those videos in better context of the whole "who we are" etc. It was just a thought to try and see how we feel. Hard to say until we see something to react to.
Here's a way we could do the mosaic at the end with photos (and more of the video entries?) as part of the mosaic? See if this does anything for you. Supers are still temporary placeholders. We could do a color wash over it too to help the logo and "Firefox Flicks" stand out, something like the orange you have on the other videos? OR, it might be fun to bring the curtains closing back in so that the logo and text come to rest on top of that, tying it all back together visually (and it would definitely pop over that red).
Timeline update: I should have a full edited together version of the animation all the way through to show you tomorrow, then we can make changes and have a revised version to you late Thursday/early Friday.
Thanks Chris. Having something to react to helps a lot. I personally love photo collages and think they can be very powerful if done right. Obviously we'd want to select the right photos here so it's not random, but I think putting the videos in the context of a bigger picture (with other photos) would be great. We had actually talked about having a mix of videos and pictures (like what you were showing / suggesting) so, I'm glad you brought that up again. And I like having the moving picture mixed into the still images. That's what I had in mind actually, so glad you were able to do it. I think this approach is good, but having the photos all filtered slightly so we have better color match / unity across them all would be good. I also think this current version goes through the pictures a litttle too quickly. So I'd actually give this section a bit more time. Also, fwiw, I think showing *just* the old flicks videos is a bit random too and not as forward looking. Whereas mixing the past video submissions and images / stills of new content helps to make the video more relevant. Again, I agree that we dont' want to confuse the message so finding the right pictures is key. I think having the pictures woven in can be good. Matej, wdyt? Thanks Chris.
Having the curtains close is a cool idea too. As long as it doesn't seem like "it's over". but I like that idea. it can close and have the logo and other copy on top, which ties in very nicely to the landing page we're pointing to.
Great stuff, Chris. I still slightly prefer the original edit without the mosaic. I just have a stronger emotional reaction to the shot of the girl silhouetted against the sun. That said, I think the mosaic is looking pretty good, especially with the combination of still and moving images. And I LOVE the idea of bringing the curtain back in. That could be really strong. To throw another small wrench into things, I still have a lot of heart for "Ritual." Would hate to lose that from the mix just yet. Thanks for everything on this so far. It's looking great!
Just wanted to jump in and say that this is looking good. Re: my comment #68 and Chris' response in comment #70, I think Chris is probably right. At any rate, I'll defer to Tara & Matej, who are really running the show on this, and will try to keep my random butt-ins to a reasonable minimum.
FYI: we're shooting to go live on 12/13. Is that a reasonable time to have the video ready for? Which means we'll need it ready days in advance so that we can also roll in l10n strings and make necessary tweaks.
Tara, I don't have a problem with that. My goal is to have you final video ready by the 7th (next Wednesday). You'll have a full version to react to before the day is out (still a work-in-progress, but everything in place). Then give us your thoughts and we'll get you revisions on Friday (earlier in the day so you can have more time to review) and then based on your notes we can revise over the weekend and have you hopefully something pretty close by Monday the 5th so final tweaks can be made by Wednesday. If we keep the mosaic, I'll need to know what images you'd like to see in that sooner rather than later (although it's not a big deal to change). Also, I'll need the translations provided for the different language versions. Again, it shouldn't take long to switch those out, but I will need that information to get it done in a timely manner and turned around. I'll post a file to look at here before too long. Thanks so much.
Okay, here are some links to download the first full-length cut. It was too big to try and post here, so I've got two versions. One is the full HD version that can be downloaded here if you don't mind a 71MB download: https://files.me.com/jonesfilmvideo/l6x2zb.mov If you prefer a smaller, faster download, use this one (6MB): https://files.me.com/jonesfilmvideo/a3aluc.mov Still a work-in-progress like I said, but this should really help move us forward. It's coming in at a minute, so let me know where you feel we're spending too much time on anything. I bet we could get it down to :45, but this was what felt right to me at the moment. Supers are styled, but don't have animation added yet, I'll add that in tomorrow. Also, I tinted the mosaic but it obviously doesn't work with the final super, so I'm going to revisit that idea. Let me know if you even like the "tinting" idea. OK, let me know your impressions and we'll get to revising! Also, I'll do a version with the music track "Ritual" for comparison in the morning. Thanks.
I meant to add that the shots of the projector are already being revised for continuity concerns. The first shot you see of it will be of the light coming "on", and that last close up shot will see the image in the lens changing to black to get us into the following black screen.
Chris, thanks so much for this. Really exciting to see a full cut. Over all I think it's looking great, but I do have some thoughts: • I actually don't think it's feeling too long, but you're probably right that we could get it down to :45, which would just make it feel that much tighter. • Some of the kerning on the type is too tight, with letters touching or overlapping. Could we open that up a bit? • It might just be my headphones, but the initial ambient sound sounds more like a plane to me than a large room. Could we tone that down or thin it out a bit? • I don't think we need to cut to the projector after the last of the opening supers. We can just start the curtains opening and then cut to the projector at the end of the countdown. • I love the texture and grain on the black screen, but it's a bit busy for me. I don't think we need that much. • I'm also wondering if we should leave the edges of the curtains on screen after they open. Might help continuity as we cut to the projector and then back to the screen. • As much as I love the uncomfortable beats of silence, this in one place we can lose some time and still achieve the same effect. We don't need to hold on the black for quite so long. • Love the sound of the projector shutting down. Really helps sell that moment. I wish we could give it another beat before the super comes up, but I know we're already tight for time. • Also love that there's a sound that accompanies the super coming up. Any way that could be a bit more emphatic, just to punctuate the moment? • Could we try to have the first beats of the music start on the white screen with the super, then cut to the images with the music already playing? It's a bit jarring to me to have the sound and images change so abruptly at the same time. • I love how "This is hot" comes up at the same time as "celebrity judges and great prizes." Happy accident or intentional? • I'm still not sold on the mosaic at the end. It's not adding much for me and creates an awfully long moment of silence at the end (almost 8 seconds). If we could have the curtains start to close right around the last beat of music, that would save us some time. • I really like how we're just left with the logo and the name at the end, but I wonder what it would look like if the last super (with the URL) were actually "on top" of the curtain (together with the logo). What do you think? • Right now the curtains closing is just a reverse shot of them opening, so it looks like they're being pulled from the bottom. Is that something that's still being updated? Sorry, I know that's a lot. I really do like how this is looking. Let me know if you want to discuss any of this.
This is looking really good. I agree with all of Matej's comments. The one thing I really noticed is there is that I think the pause on the black screen is too long. I think we can cut that down and still achieve the same affect.
Thanks Chris! It's looking great. I agree with most of what has already been said though, here are my thoughts: * I know we were trying to build intrigue in the intro with the curtains closed, ambient sounds, and titles... but to me it feels like the intro is moving too slow and it's not super exciting. We have this for 15 seconds... which consumes too much of an already short video, imo. I think people's attention spans are much shorter, and the fact that they have to focus and "read", vs. passively watch makes those 15 seconds harder to get through for an average web ADD audience. * Also, I don't think we should assume that people have noise cancelling headsets on in order to catch the ambient noise and full effect :) I for one wasn't able to hear anything without headsets even though I was sitting in a relatively quiet space. So, again it felt very "quiet". Perhaps having ambient sounds isn't as strong as a musical track? Considering that this should be "exciting", the excitement kicks in with the music, and that comes way later in the video. * On that note, the music kicks in at 0:39. I think the video would be much more exciting, and stronger, if we had more music throughout. Not sure if that's going to be a big challenge to change now, but figured I'd mention it. * I also find the transition from the titles on curtains to the projector a little abrupt, though not sure if there's an easy way to address that. * Agree that the black screen and "noise" last for too long. This is definitely an opportunity to cut and tighten up the video. I don't mind the "noise" level on there, I think it works well. Just need to shorten it up. Agree that the music should kick in with at around 0:34 with the white screen. * I personally like the collage approach, though agree that here it's feeling a little random... likely due to the filter (which I don't think works here) and also the photo selection. I think it would be cool though if we had more of a video collage vs. stills. There are lots of other pieces in the video that I think could be cut to allow this part to breathe. To me, the collage is a small nod to the bigger picture. Even if it's just more video submissions (vs. photos), it helps to show that there's a lot more than just the few videos we're highlighting here from the past. * Agree with Matej's last comment, regarding the curtains closed and having the Logo + Firefox Flicks and ending SUPER / CTA on the curtain. It'll stand out much better that way, and ties in nicely with the landing page
* Also agree with the kerning and styling on the supers, the supers are a little hard to read right now. Especially when they're layered on top of animations and the past videos.
Thanks everyone. Those notes are helpful. I've been working on a revision to show you as soon as I get the revised supers done. I've been able to address most of these notes, however, I'm not sure what to do regarding Tara's note about the opening feeling too long. I feel that if we cut the amount of time those supers are up, then you won't have enough time to read them. I had thought that by cutting away to the projector might help vary that up at least, however, it doesn't shorten the time it just adds to it. I will try beefing up the audio mix there and adding some music. Visually though I'm not sure how to convey those supers any faster. As for the mosaic, I agree it's not working currently. I do think that if we have some sort of mosaic, it will ultimately add to the overall time simply because it takes some time for it to build/establish itself and you want to be on it long enough to see it and understand what's going on. I only have the handful of submission videos that you've seen used. If I could get several more just to use in a mosaic I will get that built. But the mosaic PLUS the Curtain close is all adding to the length, and without cutting out supers/reducing the amount of time the supers are legible I don't really see a way to shorten the last section. I'll post a new version shortly. Thanks.
I agree that we shouldn't cut the amount of time each super is up, but we may end up having to cut one super entirely or otherwise edit them down. I'd love it if we could keep them all, but here's a thought as to how we could shorten that section (just to get people's thoughts on the language before we commit to anything): SUPER: Mozilla Firefox presents… SUPER: The remarkable true story SUPER: of a non-profit browser with a dream SUPER: to put users first and build a better Web. I also like the idea of music off the top to help carry that section. We're saying "Mozilla Firefox presents..." which is a fairly bold statement intended to really play up the beginning in contrast with the middle section, so maybe there's some kind of introductory fanfare that can go with that. But I think we need to keep the black screen section music free. The silence is what sells that section and it wouldn't make sense to have music there. I'm specifically curious what people think about having the edges of the curtains on screen the whole time (though not when we cut away to the projector). I really feel like that help hold everything together.
Absolutely agree with you about the curtains over the black--that was a great idea and it will be incorporated in this next cut--however, it's a temporary fix until I can get a longer "take" of the open curtains rendered out, so what you see will be looped and jumpy until I get that rendered (should be in the morning). Also, I'm trying a music cut off the top which definitely gives it some more energy, so see what you think (I'm using Rise Higher off the top and Ritual at the end just to show you something different on the back end music-wise, as promised).
fwiw, I didn't mean that we should necessarily cut the supers in the intro. I like Matej's new version, but just hesitate to change the Supers since it had already gone through so many rounds and gotten approved. I only meant that without any music, that intro section felt like it was dragging on a bit too long, especially since I had to just read myself through the 15 seconds. So, if we add a bit of a soundtrack to that piece, it will certainly help. I agree that black screen should be silent.. that's the point :) I understand that. Happy to dig up some more old videos. Though I won't have them in a high res DVD format.
Ok. I guess there aren't that many other great Flicks submissions :) at least not from what I see on Youtube,etc. The thing is most of these will look totally random out of context. In a mosaic, people will have no clue how they are related to Firefox (which is why I preferred using other photos from community, with fox costume, etc... just to emphasize "firefox" a bit more). >Here are a few others from Flicks: http://www.youtube.com/watch?v=x0sKW_niOF8 http://www.youtube.com/watch?v=0buD5Gu6qfE >Other community videos not related to Flicks: https://www.facebook.com/video/video.php?v=83680561228 https://www.facebook.com/video/video.php?v=660616432213 >We can also (maybe) show some of our own videos? Like: * Story of Firefox animated video (scene with Fox flying through clouds) * Brand video (crop circle intro) * Fastest Firefox videos? We can also just show some of the same Flicks videos that we're featured, but show different parts of the same video (vs. throwing in new ones). Not sure if this helps, but let me know what you guys think. Again, don't mean to push for a mosaic if it doesn't feel compelling enough, but thought we can still try to play with the idea a bit more before letting it go.
Nice work Chris! I'm on board with the comments above. One other thing I wanted to specifically mention is that I think the editing needs a bit more tweaking to make sure the main concept pays off...that we have this dramatic buildup followed by a few beats of silence (played for comic effect). I think that could be punched up more and, as noted earlier, probably shortened a bit in the process. Thanks much-
Okay, sorry for the delay. Got caught in a render hell with the supers. They now have animation (and additional kerning) BUT they've lost their shiny luster and therefore look thinner--it was taking too long to render and I wanted to get these out today so I had to make that concession, but I wanted you to see it with the animation on the text, so imagine the text like it was until I can replace it in the morning (leaving a render going overnight). Also, I had a grow on the text before which I still like, and I will add that back in to these on the next batch of supers. Curtains are still being fixed, as is the projector transitioning to black(in the lens) so bear with me on that too. This cut uses Rise Higher on the open and Ritual on the close, so see what you think of that. The "black" section is significantly shorter, see how that feels (I also toned the scratches back just a bit--let me know if it's too subtle). Overall the runtime is ten seconds shorter, but it's still coming in at :56. Here is the link to download, just a small version this time: https://files.me.com/jonesfilmvideo/npkb11.mov I've downloaded the videos from those links and will play with a new mosaic concept in the morning. Thanks!
I'll let Matej & Tara say more, but wanted to note that the new version feels a lot tighter all around - really nice work. Definitely getting closer. I also liked Matej's thoughts in comment #90, particularly on how we can shorten the intro by changing the text a bit. I think that will help.
I agree with John, it's looking great and I think we're really close here. I wasn't sure what I would think of that music off the top, but it's working for me. Definitely helps keep the pace up. One request, though, if it's not too late: Could we look at something like the 20th Century Fox intro music (http://www.youtube.com/watch?v=LTgRm6Qgscc)? I think it would be more cinematic and really build up that moment even more. I also love the curtains staying on screen, they're just crowding the "we need your help to tell it" super. Can we back the curtains off about 1/3 or 1/2 of how much they're on screen now? (How would people feel about keeping the curtains on screen the whole time, even through the second half? I think it's fine as is, but wanted to throw the question out there.) The only other request I have is to lighten the Firefox Flicks logo on the final shot. I feel like there isn't quite enough contrast between the gray and the curtains. And I have to say I'm liking "Ritual" more and more. The energy and beats it creates are perfect. John, Kristin, when do you guys think we should show Beard a cut to get his input?
Sorry, one more thing: I'd love it if we could keep the current supers off the top since the strings have already been frozen for l10n (and it would be a shame to lose "plucky"). I'm sure we could change them if needed, but probably easier for everyone if they stayed the same.
(In reply to Matej Novak [:matej] from comment #97) > John, Kristin, when do you guys think we should show Beard a cut to get his > input? We'll definitely want to get his input at some point. I'd like him to see it when it's close enough that we feel like it's a reasonable representation of what we think the final will be...we don't want him thrown off by things we already know need to change, for example. But, on the flip side we should be prepared to make further edits if he has any really strong opinions. Do you think we're at that point now, or should we do one more round?
I'll have a much cleaner version later today so please hold off sharing anything yet. Thanks!
Its looking great. Has me excited! Thanks everyone for all the hard work. Couple of comments from me. - It might just be me but I still think the black screen/silence is a little too long. I think its somewhere around 3-4 seconds we could probably cut that to a couple of seconds and not lose the effect. - There is something a tad jarring to me when we cut to the old Flicks videos. I kind of think Matej's suggestion of keeping the currents up the entire time would help this. It would feel like we're still in the theater watching the video which is what we want anyway. My suggestion on showing Chris was going to be the same as John's. We should show it to him when we feel we are really, really close. And I think we can assume he likely will have a change or two.
Okay, this should address most of the concerns. I put a fanfare at the start, see if you like that. I've also done a different sort of mosaic with the other videos at the end, see if you like that any better. One thing this doesn't address is extending the curtains all the way through the last part. I'm happy to do that, but I feel like it's a bit too distracting, and I like the idea that we are going "away" from the empty screen. The curtain close pulls it all back together, true, but I don't think it makes sense that this is now on the same screen we just were watching that was blank. Here is the revised file with Ritual music cut at end: https://files.me.com/jonesfilmvideo/q1uwyq.mov Here it is with Rise Higher music cut at the end: https://files.me.com/jonesfilmvideo/ps5la6.mov So see which one you're liking. Let me know. Thanks!
We worked on tweaking the curtain animations over the weekend. I've tightened up the opening slightly, and added curtains throughout the last section as well so you could see if that works better. Here is the Rise Higher version 4: https://files.me.com/jonesfilmvideo/s9g5sd.mov Here is the Ritual version 4: https://files.me.com/jonesfilmvideo/8tkkew.mov Let me know if you would like to see something else. Thanks, Chris
Chris, these are looking amazing! I LOVE the fanfare (exactly what I was imagining) and I'm really, really happy with where we are. I have a few small bits of feedback, but I think we're incredibly close. • Somehow we ended up with a period at the end of "With a dream to put users first." Can we lose that? • When the curtains first open, they're wider than they are when we cut back to them on the black screen. Would be great if those could match (i.e. if they could open wider initially). • Thanks so much for trying the curtains over the back end, but now that I see it, I definitely prefer it without. I agree with you that it's weird to imagine this as the same screen as before. • Can we bring up the size of the Firefox Flicks wordmark on the last shot? The URL is overpowering it as is. • The biggest thing that still stands out for me is the end. I still prefer no montage (though the new treatment is looking great), but mostly I wish we could have the end of the whole video closer to the end of the music. I really like what you've done bringing the projector sound back in, but there's too much of a gap between the music ending and the end of the spot. Is there anything you could tighten up in the edit so that the curtains start closing over the last of the music? Or other ideas? • "Ritual" still gets my vote (but really, I don't think we can go wrong with either track). Would love to hear what others think, but I'm very excited.
Glad you're liking it Matej! Sorry about the period, I've fixed that, and the width of the curtains should match better now. Also tightened up the ending (I agree that dead space was bothering me too) I think it's better now, at least the curtain closes with the last beat of the music cues. I've kept the mosaic on Rise Higher and removed it from Ritual. Let me know what everyone's preference is (both on music cuts and endings). Here's a low-res link for Rise Higher v5: https://files.me.com/jonesfilmvideo/mmsbji.mov And a high-res HD version of Rise Higher v5: https://files.me.com/jonesfilmvideo/yl6mxc.mov Here's a low-res link for Ritual v5: https://files.me.com/jonesfilmvideo/cct40p.mov And a high-res HD version for Ritual v5: https://files.me.com/jonesfilmvideo/ftrm8m.mov Personally, I find Ritual to have better energy and syncs up with the footage better (like the "hit" of the asteroid). I tried to do similar things with Rise Higher but it doesn't have those types of punctuation in the music. Let me know what ya'll are thinking. Thanks.
Thanks for the quick turnaround. I totally agree about "Ritual" and I love the tightened up new ending. We just had a chance to show Chris Beard and he's liking it as well. His only edit is to change "celebrity judges" to "Hollywood judges." Other than that, I think we're pretty much set. Thanks again for all your work on this. I'm really happy with how it's turned out.
I will get that super changed and dropped in shortly. So are we going with "Ritual" and no mosaic? Anything else you'd like to see? I'll post a new version shortly. Thanks!
Here are two links with the new "Hollywood" super and the Ritual music cut. Low res download: https://files.me.com/jonesfilmvideo/zr4cpn.mov High res HD download: https://files.me.com/jonesfilmvideo/g53z4r.mov Let me know if there's something else you'd like to see. Thanks.
Thanks Chris. Our email has been down this week, so I'm not sure everyone has had a chance to see this, but I think if there are any changes from this point on, they would be very minor.
Looks great! I just chatted with Chris More and the only thing they need to finish the site is the video. So, unless anyone has any other changes I'd say this is good to go. Thanks everyone.
Just let me know and I'll provide whatever you need. Also, if you have the additional language translations we need I can get those supers built and ready to go. Thanks.
(In reply to Kristin Baird from comment #110) > Looks great! I just chatted with Chris More and the only thing they need to > finish the site is the video. So, unless anyone has any other changes I'd > say this is good to go. Thanks everyone. Sounds good to me. I just chatted with Chris More as well. They're going to convert the HD version for the site, but they can update it later if we make any changes from here (though I agree that we're good to go).
I think we're all set here. What file types do we need? Will we be converting to .webm and .ogg on our end? Just want to make sure we have a clear plan for how that's going to happen. Otherwise, sounds like we're finished. Thanks all!
Chris More let me know that Rainer is going to convert the files so we are good to go. He pulled the video from here.
Sounds like we're finished here - nice work all. I'm going to resolve this bug...let's open up a new one for the next round of videos.
Status: NEW → RESOLVED
Closed: 13 years ago
Resolution: --- → FIXED
Question all, where should we be sending the translated copy for the supers? Or do you already have it? Please advise.
If you will send to me I'll get supers built and plugged in to the video. If you have an eps file showing accent placement, etc. that would be great. Please email to ccranford@me.com. Thanks, Chris
Hi Chris, I'll send you the translations. I don't know what to do about the eps. Tara do you have any suggestions there?
The font we're using has all necessary accent marks, so I think it should be OK to just copy and paste out of the doc that Chelsea will be sending. The only one we'll need an alternate font for is Chinese, as Open Sans doesn't support it. Trying to figure that out now.
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