708329 - Design for Display Ads : Phase 1--Firefox 3.6 Upgrade Campaign, Speed

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Laura Mesa [:lmesa] [:lvmesa]]

Hi team, 

We will also be doing static display ads to be used in the 3.6 Upgrade Campaign. We will be using an outside contractor to animate the static ads. 

Sizes requested are :728x90, 300x250, 480X60

I'd like to try and do two separate designs for best testing. 

One of the designs should be based on affiliates buttons we currently have (will add to bug).  The other we'd like to have a different design direction focused on the speedometer graphic here: http://www.mozilla.org/en-US/firefox/speed/

We have 4 different upgrade messages, each in 3 sizes, with 2 design options for a total of 24 display ads.

Here's my math: 1 message, 2 different designs  in 3 sizes. Each message then has 6 versions. Times by 4, 24. 

The messages are as follows:

How fast is your Firefox? Check our speedometer. 

Surf up to 7 times faster. Upgrade your Firefox.

Be fast, flexible, secure. Upgrade your Firefox.

Get the latest version of Firefox. Upgrade now!

Comment 1

[Laura Mesa [:lmesa] [:lvmesa]]

Attachment: Affiliates button Red

Affiliates Button.

Comment 2

[Laura Mesa [:lmesa] [:lvmesa]]

And, we'd like to have these live in early January--so could we try to have something for December 29th?

Comment 3

[Laura Mesa [:lmesa] [:lvmesa]]

And after further consideration, the ads can just be static.

Comment 4

[Tara (musingt)]

Tom.  Lee Tom.   He is going to help us make some amazing affiliate buttons !!!! 

Here are links to other ones we had done, just for reference.  But Lee already has these... 


http://www.intothefuzz.com/leetom/Affiliate%20Program/MOBILE/PNG/
http://intothefuzz.com/leetom/Affiliate%20Program/RECRUITING/PNG/

Comment 5

[Tara (musingt)]

Also, I confirmed with Matej that those copy strings are good to go.

Comment 6

[Grace Jimenez :grace]

hi tara and lee, 

any updates on this?
and just a reminder, this would be display ads (not affiliate buttons):
Sizes requested are :728x90, 300x250, 480X60 

please let us know if you have any additional questions.

we are planning for the ads to go live in early jan. 

thanks!

Comment 7

[Tara (musingt)]

ping ping:  Lee.  Let us know if you need any help on this.  We had this slated for a eod 12/29 (tomorrow) delivery.  Thanks.

Comment 8

[Lee Tom]

Working on these right now. These will be completed today. Thanks, L

Comment 9

[Tara (musingt)]

thanks LEE !

Comment 10

[Lee Tom]

Hey y'all - Here's a link to a zipped file of PNGs for you. 
2 sets of designs: 4 messages and 3 sizes  = 24 assets total

http://cl.ly/3q3u0s0X371s0Z062k0x

Comment 11

[Tara (musingt)]

Thanks Lee, these are looking pretty great to me.  One quick nit: on some it says "lastest" vs. latest :)

Comment 12

[Lee Tom]

GRRRRR!!!

(good catch, T)

Comment 13

[Lee Tom]

2 sets of designs: 4 messages and 3 sizes  = 24 assets total

REVISED zipped file here:
http://cl.ly/1I382g373z0n3f3m0T3s

Comment 14

[Lee Tom]

Grace and Laura, checking in to see if these worked out for you.

Comment 15

[Grace Jimenez :grace]

thanks lee.
 
they look good to me, but will also give Laura a chance to weigh in.

thanks!

Comment 16

[Tara (musingt)]

Thanks Grace, please let us know asap.  Have they not been implemented ?   These were marked as a priority for Q4 and due by end of December.  So we (Lee) rushed to get them done on time.  That's why I'm asking...

Comment 17

[Grace Jimenez :grace]

Thanks Tara. 

The ads are going live as early as next week, hence we needed the assets rushed (taking into account holiday breaks and also still giving creative team a little lead time as well).

They look good to me but just wanted to make sure Laura saw them as well before closing the bug, just in case she wanted something in particular. Laura is still on PTO but sent her an email as a reminder. 

I already sent them to the agency as well to make sure we have everything and sizes we needed. 

thanks again!

Comment 18

[Grace Jimenez :grace]

Hi Tara, 

Just heard back from the agency. 
We also need 160x600 in 4 messages x 2 designs. 

Do you think we have it by end of week/early next week?

Thanks!

Comment 19

[Grace Jimenez :grace]

hi tara and lee, 

let me know if you have any questions with the additional request. 
we also need 160x600 sizes.

thanks!

Comment 20

[Lee Tom]

Hi Grace, I'll have these to you this week (hopefully by eod today). Lee

Comment 21

[Grace Jimenez :grace]

(In reply to Lee Tom from comment #20)
> Hi Grace, I'll have these to you this week (hopefully by eod today). Lee

thanks Lee!

Comment 22

[Lee Tom]

Additional ads in 160x600:

http://cl.ly/1W331X3Z0J3A3E2H3z0m

Comment 23

[Grace Jimenez :grace]

nice!

thanks lee!

Comment 24

[Tara (musingt)]

closing. ping if you don't want this closed :)