715016 - [Mobile] Copy+Design Aurora 11 Snippets

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Jaclyn Fu]

We would like to run a Snippet that promotes Firefox Aurora 11 for Android to Beta/Aurora desktop users. 

Copy: Something that summarizes "The new Firefox Aurora for Android update includes a new native Android interface that we need your help testing. Users will experience a faster start-up time, new design, improved start page and more.  This Firefox Aurora update also includes Flash support. Look for further Firefox Aurora updates soon that will add features like Firefox Sync, additional add-ons support and more." We want users to try the latest Aurora mobile update because of the new interface and speed improvements.

Design: Open to suggestions based on copy direction above. 

Deadline: Can we aim for 1-2 weeks? 

Thanks!

Comment 1

[Tara (musingt)]

I read this as "11 snippets" :)  i was like oh no!!

Comment 2

[Jaclyn Fu]

Should also mention we would like them to be localized as well..so grand total 7 Snippets =P

Comment 3

[Laura Forrest]

This sounds like it'll be a handy snippet. 

I'd add in one tip: let's be sure to take into consideration the snippet viewer's experience here - they're using the Desktop (aurora or beta) version and may or may not even have - or know - Aurora for Mobile exists. The specific "text x feature" CTA seems to be too detailed too soon w/o providing that basic "Did you know you can help test on your mobile phone?" context. Let's be sure to cover the basics, as I'm sure Matej will!

Comment 4

[Tara (musingt)]

Thanks Jaclyn :)  So Matej will need to do one Snippet string that'll be localized into 6 other languages, right?  Please be sure to coordinate the l10n with the appropriate folks, since that won't be covered in this bug :)  And Matej can help offer alternatives to certain words as needed to make it more l10n friendly.

Thanks LoFo for the tip.

Comment 5

[Jaclyn Fu]

Correct! Thanks for the heads up, L10N can be found in Bug 715020

Comment 6

[Tara (musingt)]

Great.  Thanks.

Comment 7

[Jaclyn Fu]

Hey Matej, do you think you'll be able to whip up something this week? Aurora 11 goes to Beta Jan 31 and it would be great if we could maximize this Snippet's airtime

Note - we will also be tweaking this Snippet copy when FF11 goes to Beta to re-use 

Thanks!

Comment 8

[Matej Novak [:matej]]

Here are three options for this:


Be part of the future of Firefox for Android. Download Aurora on your mobile device and help test the new native Android interface.

Download and test the latest features on your mobile device. Get Firefox Aurora for Android and experience our new native interface.

Test Firefox Aurora for Android and experience faster start-up times, an improved start page and our new native Android interface.

Comment 9

[Tara (musingt)]

Thanks Matej.  I like all three, but the 1st and 3rd best.  I like that these reference Aurora/Android immediately vs. the second which gets to that in the second sentence.  

LEE, please help with a cute snippet graphic here :)  similar to other android/aurora ones we've done.  Actually, Jaclyn, don't we already have plenty we can use here?

Comment 10

[Tara (musingt)]

jaclyn, do you need the snippet by end of this week?  please let me know.  Also, what do you think about re purposing an existing snippet?  don't have it handy right now but I think we've got at least a few Aurora ones we can re purpose here.  thoughts?

Comment 11

[Jaclyn Fu]

I like the 1st and 3rd one too - I'm thinking though that maybe we should say "sleek new interface" instead of "new native Android interface" so users might understand it more easily.

Maybe we can use the phone graphic Snippet but with an Aurora logo inside? I'm all up for repurposing!

It would be great to get it by the end of this week or early next week.

Comment 12

[Matej Novak [:matej]]

(In reply to Jaclyn Fu from comment #11)
> I like the 1st and 3rd one too - I'm thinking though that maybe we should
> say "sleek new interface" instead of "new native Android interface" so users
> might understand it more easily.

Good call:

Be part of the future of Firefox for Android. Download Aurora on your mobile device and help test our sleek new interface.

Test Firefox Aurora for Android and experience faster start-up times, an improved start page and our sleek new interface.

Comment 13

[Jaclyn Fu]

Sorry a couple more proposed tweaks:

Be part of the future of Firefox for Android. Download Aurora on your mobile device and help test our sleek new interface, performance improvements and more.

Test the latest Firefox Aurora for Android and experience faster start-up times, a sleek new interface and more.

What do you think?

Comment 14

[Matej Novak [:matej]]

The first one is starting to get a little long for a snippet, I think, but otherwise the copy looks good to me.

Comment 15

[Lee Tom]

Attachment: snippet - aurora for android 01

How about this?

Comment 16

[Jaclyn Fu]

+1! Let's go with this design

Comment 17

[Tara (musingt)]

ok cool.  shall we close this out then?

Comment 18

[Jaclyn Fu]

Lee can we get the file of the image? Thanks!

Comment 19

[Lee Tom]

Attachment: snippet - aurora for android png

snippet PNG attached!

Comment 20

[Tara (musingt)]

BOOM (closed)