719930 - [NativeUI GA] Update /mobile/features copy to reflect changes

Status: RESOLVED FIXED

(www.mozilla.org :: General, defect)

Description

[Jaclyn Fu]

Placeholder for implementation of update to /features page for Firefox 11 Android.

We will need to remove and add several features due to the new native UI version. This page should also be localized (cc'ing Greg for any comments regarding that). 

thanks and let me know if you have any questions

Comment 1

[Laura Forrest]

(In reply to Jaclyn Fu from comment #0)
> Placeholder for implementation of update to /features page for Firefox 11
> Android.

Thanks for filing early - assigning to you until you have the changes to make.

> We will need to remove and add several features due to the new native UI
> version. This page should also be localized (cc'ing Greg for any comments
> regarding that). 

Excellent. Since the l10n can take a while the earlier the better. I suggest filing a separate bug to handle the l10n component to this, and assigning to Pascal C to help out. We can use this bug for the en-US changes. 

> thanks and let me know if you have any questions

Comment 2

[mcbmoz]

Hey Jaclyn,

Currently, all EU pages don't have this page. It's definitely something to shoot for in the future. What do you think?

Comment 3

[Jaclyn Fu]

Yup I would definitely like to have this page for EU locales in the future!

What are the current locales for this page? 

Thanks

Comment 4

[mcbmoz]

OK, reassigning to LForrest to put on pause.

Jaclyn, next steps would be to set up a meeting with you, LauraF., and me to take a look at what our capabilities are in Q1 for a large project like this.

We'll update this bug, once we've got a plan in place.

Comment 5

[Jaclyn Fu]

Ok I can set up the meeting - but can we keep the momentum going for en-US and all the other locales rather than pausing?

Comment 6

[mcbmoz]

(In reply to Jaclyn Fu from comment #5)
> Ok I can set up the meeting - but can we keep the momentum going for en-US
> and all the other locales rather than pausing?

I wish there was! Unfortunately, this is an all new page, and will require design, copy, and then l10n resources.

Has there been a previous effort to have http://www.mozilla.org/en-US/mobile/features/ translated for the locales? If not, this will essentially be that (a tall order!).

This has the potential to be a pretty big project, so we need to meet, get requirements and then find a phased approach that works.

Comment 7

[Laura Mesa [:lmesa] [:lvmesa]]

I completely understand the concerns (its a lot to do!), but I just want to note that the launch of Native UI is an incredibly high priority for all of us this quarter and so we should consider cutting other projects in favor of this one. 

a refreshed /features page for a relaunch of a new product is pretty essential.

Comment 8

[mcbmoz]

+1 LoMo. In this case, we're definitely going to be able to update mobile/features for en-US in Q1. We need to really figure out and prioritize for localization, because this page currently does not exist in the locales experience.

This is also a good time to make sure we do a responsive layout, since we're adding new content for en-US anyway, we may as well update the page's design to work on all devices.

Comment 9

[Pascal Chevrel:pascalc]

We can localize this page once it has been updated in English, I see content that is not relevant/true anymore for our upcoming version with a native UI (we don't support electrolisys ofr example, we will probably not have personas). It is also a very long page for mobile users IMO, could we get something shorter for the next version?

Comment 10

[mcbmoz]

(In reply to Pascal Chevrel:pascalc from comment #9)
> We can localize this page once it has been updated in English, I see content
> that is not relevant/true anymore for our upcoming version with a native UI
> (we don't support electrolisys ofr example, we will probably not have
> personas). It is also a very long page for mobile users IMO, could we get
> something shorter for the next version?

+1 Just spoke with Jaclyn, and for the en-US update we're meeting to arrange a few things:

*clean up old content
*add new content
*update the design/layout to be responsive (this will allow us to fully retire http://www.mozilla.org/en-US/m/features)
*create l10n plan with prioritization

Woo!

Comment 11

[Jaclyn Fu]

Chrissie/Laura - For our meeting on Weds: first pass at cleaning up content https://etherpad.mozilla.org/IYBjmx3YBq

Comment 12

[Laura Forrest]

(In reply to Jaclyn Fu from comment #11)
> Chrissie/Laura - For our meeting on Weds: first pass at cleaning up content
> https://etherpad.mozilla.org/IYBjmx3YBq

Great - assigning to you to provide final copy.

Comment 14

[Jaclyn Fu]

Hi Matej, 

For the updated mobile/features page, we will like to simplify the copy and make it more bite sized to focus on clear user benefits. (See http://www.google.com/intl/en/chrome/android/features.html for example on what we're thinking) 

Below is my second pass at simplifying the content, it will need wordsmithing help :) 

[FAST] 
-Speedy start up and page load times

[EASY]
-Search easily: Awesome Bar gets you to your destination faster with less typing by getting to know you as you browse
-Sync your desktop Firefox history and passwords for a painless browsing experience on mobile
-Live thumbnail tabs: Effortlessly switch between tabs with live thumbnails that show you a snapshot of your sites in real-time 

[CUSTOMIZABLE] 
-Add-ons to personalize features and functionality
-Users control their privacy and security and how much data they share on the Web 

Let's try to wrap up content by Feb 20 so we can start localization.

Thanks!

Comment 15

[Matej Novak [:matej]]

Here you go:

[FAST] 
-Get to the Web quickly with speedy start up and page load times

[EASY]
-The Awesome Bar gets to know you as you browse so you can search easily and get to your destination faster
-Sync your desktop history and passwords to all your devices for a painless browsing experience on mobile
-Effortlessly switch between tabs with live thumbnails that show you a snapshot of your sites in real time

[CUSTOMIZABLE] 
-Personalize features and functionality with add-ons
-Control your privacy, security and how much data you share on the Web

Comment 16

[Jaclyn Fu]

Hi all - update that the final release launch for native UI won't go out until sometime around early June (roughly following timeline of FF13). 

Thanks everyone

Comment 17

[Jaclyn Fu]

Due to Boot to Gecko, we're thinking about making a stronger connection with our Web API story on Firefox for Android. How can we best make this sound consumer-friendly (while still letting techie/developers know about our capabilities?) 

[POWERFUL]
-Full HTML5 and Web APIs support unlock the unlimited possibilities of the mobile Web

Comment 18

[Matej Novak [:matej]]

How's this?

[POWERFUL]
-Experience the unlimited possibilities of the mobile Web with full support for HTML5 and Web APIs

Comment 19

[Jaclyn Fu]

Looks good, thanks! So the complete copy (made a small tweak to the tabs line): 

[FAST] 
-Get to the Web quickly with speedy start up and page load times

[EASY]
-The Awesome Bar gets to know you as you browse so you can search easily and get to your destination faster
-Sync your desktop history and passwords to all your devices for a painless browsing experience on mobile
-Effortlessly switch between tabs with live thumbnail images that show you updated snapshots of your sites

[CUSTOMIZABLE] 
-Personalize features and functionality with add-ons
-Control your privacy, security and how much data you share on the Web

[POWERFUL]
-Experience the unlimited possibilities of the mobile Web with full support for HTML5 and Web APIs


Laura F/Chrissie - how does this copy look for the new page? how should we go forward with this and the new design? Thanks

Comment 20

[Jaclyn Fu]

Hey Tara - I believe this needs creative sign off from you

Comment 21

[John Slater]

Hey Jaclyn...if we're including this page in a redesign of the mozilla.org/firefox site (that likely would mean changes to the way the content is presented), how should we proceed here? Do we need to put this on pause, or should we continue?

Comment 22

[Jaclyn Fu]

Hi John,

This is part of the list of pages we need to revamp for the native UI launch. This was the /features page for mobile - I included this in the content document you requested

Comment 23

[Jaclyn Fu]

Final mobile/features content here: https://docs.google.com/document/d/1DVL-RqBcn2pW4ojn4bYpjwV6kSZ9q7QgmL8j-4Vdpg8/edit

Closing out to move to design