724544 - [Firefox Beta] Copy + Design for Facebook Ads - Promote Firefox Beta

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Grace Jimenez :grace]

Attachment: Firefox Aurora FB Image

Hi Matej, 

We are planning to run facebook ads that promote Firefox Beta and will need to request 2versions of copy and 2 versions of designs. 

Copy: 
Target Audience: Targeting web/tech savvy users and early majority. They might also already be firefox ga users. 

Message: Try Firefox Beta and help make the next version of Firefox even more awesome. (more focus on helping test and having  impact on the next version of Firefox or the 450 million people who use it every day). 

We also need 2 designs: 
1: Firefox with the Beta sash logo 
2: similar to what we already have in aurora (see attachment)

We will also need to localized them in de, es, fr, pl, pt-Br bug 

Ideal Deadline: Feb. 10
Thank you!

Comment 1

[Matej Novak [:matej]]

I seem to recall that Facebook ads have some character count limits for headline and copy. Could you please post those here? Thanks.

Comment 2

[Grace Jimenez :grace]

Hi Matej, 

copy consist of title and description
title: 25 characters, Description: 135 characters

please let me know if you need anything else.


Thanks!

Comment 3

[Matej Novak [:matej]]

Thanks for the character counts. Here are some options based on some of the other stuff I've been working on for Beta:


Download Firefox Beta
Try out the latest performance, customization and security enhancements almost ready for prime time.

Refine & Polish Firefox
Download Firefox Beta and provide feedback on performance and functionality to help make our next version our best yet.

Love Firefox?
See what we've got in store for our next version. Download Firefox Beta today!

Download Firefox Beta
Help refine and polish the next version of Firefox and have an impact on our 450 million users.

Try Firefox Beta
Test features, help us refine and polish them and have an impact on our next version.

Comment 4

[Grace Jimenez :grace]

(In reply to Matej Novak [:matej] from comment #3)
> Thanks for the character counts. Here are some options based on some of the
> other stuff I've been working on for Beta:
> 
> 
> Download Firefox Beta
> Try out the latest performance, customization and security enhancements
> almost ready for prime time.
> 
> Refine & Polish Firefox
> Download Firefox Beta and provide feedback on performance and functionality
> to help make our next version our best yet.
> 
> Love Firefox?
> See what we've got in store for our next version. Download Firefox Beta
> today!
+1
> 
> Download Firefox Beta
> Help refine and polish the next version of Firefox and have an impact on our
> 450 million users.
+1
also like this one... but adding providing feedback --> making the impact 
have an impact on our 450 million users. Test features and provide your feedback today?


> Try Firefox Beta
> Test features, help us refine and polish them and have an impact on our next
> version.
i also like this last one... but along the lines of making the next version even more awesome.

i like the message to have a clear CTA (besides download),
trying features/providing feedback --> refining next version /making impact

these are good, with just a few tweaks on some of the choices. 
please review, let me know if you have any questions and we should be able to finalize the copy soon!

Comment 5

[Grace Jimenez :grace]

hi tara, 

did you get a chance to review the design request?

thanks!

Comment 6

[Matej Novak [:matej]]

It's tough to get everything into each one. It makes it hard for the user to know exactly what we're asking them to do. I think the below addresses your comments and requests without making them too busy.


Love Firefox?
See what we've got in store for our next version. Download Firefox Beta today! 

Download Firefox Beta
Test features, provide feedback and have an impact on our 450 million users.

Try Firefox Beta
Test features, refine and polish them and help us make our next version even more awesome.