Open Bug 765743 Opened 13 years ago Updated 13 years ago

Update Partnership page copy

Categories

(Marketing :: Copy, task)

Product:
Marketing
Component:
Copy
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
ASSIGNED

People

(Reporter: gjost, Assigned: matej)

References

(
URL
)

Details

The main bug for this project is bug 765735 Recap: We would like to enhance the layout and copy of the current partnership page (http://www.mozilla.org/en-US/about/partnerships/) to increase its usability, discoverability within moz.org and also make it friendlier! About the copy tweaks: Mark, can you circulate this within bizdev to collect the teams comments. I am sure we can use adjustments... Then we can loop back with Product marketing to check that's the messaging is ok. Phew! Matej, not sure you need to do anything for now, as I'd like to circle with bizdev first, but CCing you anyway so you're in the loop. ---- New proposed copy HEADER Partner with Mozilla TAGLINE Help Us Shape the Future of the Web for the Public Good INTRO PARAGRAPH Mozilla promotes openness, innovation and opportunity on the Internet by engaging in innovative partnerships with some of the world's leading brands, non-profits, technology, content and service providers. PARTNERSHIP LIST - Distribute Firefox on desktop – opportunities include distribution, customized versions, and more for our PC, Mac and Linux browser products. Learn more about Mozilla Firefox distribution policies. - Distribute Firefox for Android – opportunities include distribution, customized versions and more. - Develop and distribute an HTML5 App – Mozilla is seeking app publishers and developers to distribute apps across our desktop and mobile platforms, with a starting audience of 450M people on Mozilla Marketplace! - Bring the Open Web to mobile devices – Project B2G is Mozilla’s new web based device platform. If you are a mobile device and tablet OEM’s/ODM’s, or a mobile operator, then we want to talk to you. - Enable Mozilla Persona on your site – Persona is a federated login that provides the highest degree of user privacy and security. - Delight your users and tell your brand story – Co-branding, editorial partnerships, content creation, rewards, events... Mozilla is always looking for innovative marketing collaborations with like-minded brands. FORM Want to partner? Please complete the form below. Our partnership team will review your request and get back to you as soon as possible.
Mark, did you get a chance to collect your team's feedback on the suggested copy changes?
Status: NEW → ASSIGNED
Matej, here is the latest copy. I think we can start playing with that: Proposed copy HEADER Partner with Mozilla TAGLINE Help Us Shape the Future of the Web for the Public Good INTRO PARAGRAPH Mozilla promotes openness, innovation and opportunity on the Internet by engaging in innovative partnerships with some of the world's leading brands, non-profits, technology, content and service providers. PARTNERSHIP LIST - Distribute Firefox on desktop – Opportunities include distribution, customized versions, and more for our PC, Mac and Linux browser products. Learn more about Mozilla Firefox distribution policies. - Distribute Firefox for Android – Opportunities include distribution, customized versions and more. - Develop and distribute an HTML5 App – Mozilla is seeking content providers and developers to publish apps on the Firefox Marketplace. Reach web users via desktop and mobile and have your app promoted via Mozilla channels to hundreds of millions of users. For more information, visit https://www.mozilla.org/en-US/apps/partners/ - Bring the Open Web to mobile devices – Firefox OS is Mozilla’s new web based device platform. If you are a mobile device and tablet OEM’s/ODM’s, or a mobile operator, then we want to talk to you. - Enable a trusted sign-in option on your site – Persona is a federated login that provides the highest degree of user privacy and security. - Delight your users and tell your brand story – Co-branding, editorial partnerships, content creation, rewards, events... Mozilla is always looking for innovative marketing collaborations with like-minded brands. FORM Want to partner? Please complete the form below. Our partnership team will review your request and get back to you as soon as possible.
Looks good over all. I just smoothed it out and made some edits for consistency. HEADER Partner with Mozilla TAGLINE Help us shape the future of the Web for the public good INTRO PARAGRAPH Mozilla promotes openness, innovation and opportunity on the Internet by engaging in unique partnerships with some of the world's leading brands and non-profits, as well as with technology, content and service providers. Find out how you and your company can get involved. PARTNERSHIP OPPORTUNITIES Firefox for desktop Opportunities include distribution, customized versions and more of our PC, Mac and Linux browser. Learn more about Mozilla Firefox distribution policies. Firefox for Android Opportunities include distribution, customized versions and more of our mobile browser. Mozilla Marketplace Content providers and developers can reach Web users on desktop and mobile and have their apps promoted to hundreds of millions of users. Learn more [LINK: https://www.mozilla.org/en-US/apps/partners/] about apps and the Mozilla Marketplace. Firefox OS If you are a phone and tablet OEM/ODM or a mobile operator, talk to us about our new Web-based device platform. Mozilla Persona Be part of our quick and easy sign-in system for the Web that provides the highest degree of user privacy and security. Tell your brand story Co-branding, editorial partnerships, content creation, rewards, events and more — Mozilla is always looking for innovative marketing collaborations with like-minded brands. FORM Get started Please complete the form below. Our partnership team will review your request and get back to you as soon as possible.
Thanks Matej! It looks mostly good to me. Just one question: I was initially trying to avoid header corresponding to our product names because I was concerned it might not be a useful entry point for visitors who don't know them. I chose a "use case" approach vs product approach. Which do you think work best? Thinking it will depend on layout too: if the paragraph is apparent, then using product names is ok, if it's not though - e.g. with tabs -, then a use case entry is probably clearer (a good incentive to click and find out more) I don't feel too strongly either way. Just wondering. The rest is fine with me.
(In reply to Gregory Jost from comment #4) > Thanks Matej! It looks mostly good to me. > > Just one question: > I was initially trying to avoid header corresponding to our product names > because I was concerned it might not be a useful entry point for visitors > who don't know them. I chose a "use case" approach vs product approach. > > Which do you think work best? Thinking it will depend on layout too: if the > paragraph is apparent, then using product names is ok, if it's not though - > e.g. with tabs -, then a use case entry is probably clearer (a good > incentive to click and find out more) > > I don't feel too strongly either way. Just wondering. > > The rest is fine with me. That's a great question and I wondered about it as well. I felt the headers were a little long and they were repeating information in the following paragraph, but I get what you're saying about making them benefit or action driven. From the layout I saw Ty working on, the paragraphs are all visible. How about we look at it there and decide if it's working. Otherwise I'm happy to reword the headers.
Matej, what do you think of comment 5 based on Ty's latest mockups (https://bugzilla.mozilla.org/attachment.cgi?id=652849) ? I'm thinking it works pretty well as is (short headers are best here). This is not a huge deal but as I look at the latest design, I wonder if the main Header ("Partnership Opportunities"), isn't a bit redundant vs the main title. Can we say something else here? Maybe "Ways to work with us". Let me know what you think.
(In reply to Gregory Jost from comment #6) > Matej, what do you think of comment 5 based on Ty's latest mockups > (https://bugzilla.mozilla.org/attachment.cgi?id=652849) ? > I'm thinking it works pretty well as is (short headers are best here). > > This is not a huge deal but as I look at the latest design, I wonder if the > main Header ("Partnership Opportunities"), isn't a bit redundant vs the main > title. Can we say something else here? Maybe "Ways to work with us". > > Let me know what you think. I agree. I had already suggested to Ty that we change the header to just "Opportunities," but even that might be redundant. Looking at it again, I wonder if we need another header there at all. What do you think?
(In reply to Matej Novak [:matej] from comment #7) > Looking at it again, I wonder if we need another header there at all. What > do you think? I was wondering that too... maybe we should try!
(In reply to Gregory Jost from comment #8) > (In reply to Matej Novak [:matej] from comment #7) > > Looking at it again, I wonder if we need another header there at all. What > > do you think? > > I was wondering that too... maybe we should try! Ty, could we see what that would look like?
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