766474 - [July Campaign] AMO homepage promo design + copy

Status: RESOLVED FIXED

(Marketing :: Design, task)

Comment 1

[Tara (musingt)]

I suggest we use the exact same copy as what we used for the Custom Tab. (The Header + blurb below it). 

Lee, can you do a promo graphic here based on the AMO template?  Hopefully will be quick given that copy is ready and you've got an awesome illo to work with.  maybe give it a subtle blue-ish hue background like the fb graphic you did.  This promo will point to the AMO collection.

Comment 2

[Tara (musingt)]

fwiw, I'm referencing the promos that are on a slider, here: https://addons.mozilla.org/en-US/firefox/

Comment 3

[Lee Tom]

Attachment: Add-ons Olympic banner -01

Attaching promo PNG here for reference.* 

I want to clarify a few things: 

- what are the ideal dimensions for this asset? 
- PNG or JPG preferable? 
- all the other slides in this hero section have content presented as system type - should I just provide a background image with no type included? 

* this is mocked up how I imagine it will (should) look after implementation

Comment 4

[Tara (musingt)]

Thanks Lee!  Amy/Fligtar can you help answer Lee's questions?

Also, Lee... do you think it's worth having a fanned Persona mockup on this somewhere? perhaps it'll be too busy... but just throwing it out there. Either way, I think the graphic looks great.

Comment 5

[Amy Tsay [:amyt]]

- The dimensions should be 748px x 271px
- High-quality PNG is preferable
- It would be best to provide the background image and use open fonts. Just specify font/size/color and any other relevant details. 

Thanks!

Comment 6

[Lee Tom]

Attachment: AMO Olympic banner - background PNG

Thanks Amy, 
I'm attaching the background PNG and a reference PNG below.

Please use the same open font styles as the other slides: 
Header - Lucida Grande Bold (36pt, #383838)
Subheader - Lucida Grande Regular (18pt, #585858)

Green button "View the collection"

Thanks!
L

Comment 7

[Lee Tom]

Attachment: AMO Olympic banner - reference PNG

Comment 8

[Tara (musingt)]

Thanks Lee!  closing out to move into implementation.

Comment 9

[Tara (musingt)]

reopening real quick.

Matej, can you help offer an alt. version of the copy without "summer" in it?

Comment 10

[Matej Novak [:matej]]

How about what we did on the moz.org promo:

Customize Firefox with your nation's flag.
Join us in celebrating the global spirit of community.
Show your support »

Comment 11

[Tara (musingt)]

sounds good to me, thanks Matej.  Lee do you need to change the layout? let me know if we should move the copy to implementation or redo the mock-up.

Comment 12

[Lee Tom]

Attachment: AMO Olympic banner - reference PNG 2

Reposting another eference mockup with updated copy. Previous background PNG will still work.  

Please use the same open font styles as the other slides: 
Header - Lucida Grande Bold (34pt, #383838)
Subheader - Lucida Grande Regular (18pt, #585858)

Green button "Show your support"

Thanks!
L