793287 - [Tracking] bug for Google Analytics 2012/2013 implementation

Status: RESOLVED FIXED

(Websites :: Web Analytics, task)

Description

[Chris More [:cmore]]

This project is to track the installation of Google Analyics on the initial set of Mozilla's websites.

Project implementation team:

* Mile Alexis (Web Productions)
* Chris More (Web Productions)
* Ibai Garcia (SUMO)
* Annie Elliott (Metrics)
* Google Engineering

First websites to be implemented on:

* www.mozilla.org
* support.mozilla.org

Project plan and timeline coming as soon as we have our first meeting with Google.

Comment 1

[Gilbert FitzGerald :GF]

Passed the initial engagement list inbound from Paul Santagata of Google to Mike Alexis, Mozilla's PM.

This represents Google's part of the "next steps" item list.

Comment 2

[Chris More [:cmore]]

(In reply to Gilbert FitzGerald :GF from comment #1)
> Passed the initial engagement list inbound from Paul Santagata of Google to
> Mike Alexis, Mozilla's PM.
> 
> This represents Google's part of the "next steps" item list.

Thanks, Gilbert!

Comment 3

[Chris More [:cmore]]

Update:

We had our first meeting with Google on 2012-10-02 and they asked a lot of questions about our requirements and first two websites for it to be implemented.

Here are the notes:

https://etherpad.mozilla.org/tech-scoping-GA-2012-10-02

Action items:

* Google to assign a GA implementation team
* Meet with Google's implementation team and evaluate all sections of Mozilla.org's tracking requirements.

Tentative meeting with Google's implementation team: 2012-10-09 @ 3pm.

Comment 4

[Chris More [:cmore]]

FYI: Our Webtrends contract ends on 2013-03-21 and thus we really need to completely transitioned over to GA by that date.

Comment 5

[Chris More [:cmore]]

GA is installed thus far on the following 30 websites:

Mozilla (big websites)
	
UA-36116321-7 https://addons.mozilla.org
	
UA-36116321-4 https://blog.mozilla.org
	
UA-36116321-3 https://bugzilla.mozilla.org
	
UA-36116321-5 https://developer.mozilla.org
	
UA-36116321-6 https://marketplace.firefox.com
	
UA-36116321-2 https://support.mozilla.org
	
UA-36116321-1 https://www.mozilla.org
	
Mozilla (small websites)
	
UA-35433268-23 http://browserquest.mozilla.org
	
UA-35433268-1 http://mozillafestival.org
	
UA-35433268-15 http://mozillaopennews.org
	
UA-35433268-11 http://mozillawebmaker.tumblr.com
	
UA-35433268-10 http://openbadges.org
	
UA-35433268-2 http://popcorn.webmaker.org
	
UA-35433268-6 http://popcornjs.org
	
UA-35433268-5 https://donate.mozilla.org
	
UA-35433268-18 https://firefoxflicks.mozilla.org
	
UA-35433268-16 https://gameon.mozilla.org
	
UA-35433268-8 https://hacks.mozilla.org
	
UA-35433268-7 https://l10n.mozilla.org
	
UA-35433268-14 https://metrics.mozilla.com
	
UA-35433268-3 https://mozillaignite.org
	
UA-35433268-19 https://mozillians.org
	
UA-35433268-20 https://phonebook.mozilla.org
	
UA-35433268-21 https://pontoon.mozilla.org
	
UA-35433268-17 https://quality.mozilla.org
	
UA-35433268-13 https://thimble.webmaker.org
	
UA-35433268-9 https://webfwd.org
	
UA-35433268-12 https://webmaker.org
	
UA-35433268-22 https://wiki.mozilla.org
	
UA-35433268-4 https://www.webfreedomfund.org

Comment 6

[Chris More [:cmore]]

Attachment: Webtrends profiles as of Jan 2013

This is the list of all profiles or domains set up in Webtrends. We should record this list so we know what sites are supposed to be set up and will need transitioned. This may differ slightly from the WT spidering script.

Comment 7

[Chris More [:cmore]]

These are the websites that reported back that they have WT installed:

* affiliates.mozilla.org
* blog.mozilla.org
* developer.mozilla.org
* donate.mozilla.org
* extendfirefox.com
* firefoxtweetmachine.com
* getpersonas.com
* input.mozilla.org
* itisatrap.org
* mozilla.org
* mozillians.org
* start.mozilla.org
* support.mozilla.org

Most of these should be in the comment 6 table.

Comment 8

[Ibai Garcia [:ibai]]

SUMO should be ok to be disconnected after the actual sprint.

Comment 9

[Chris More [:cmore]]

jcrawford is working on a spreadsheet documenting all of the sites that will or have been converted. Once we have coverage across all sites and we decide if we wan to export any of the historical data, we can start pulling WT off of websites.

Comment 10

[Chris More [:cmore]]

hoosteeno: to verify if a site has GA installed, you could just log into GA and on the main accounts listing, see if there is traffic coming through.

Comment 11

[Chris More [:cmore]]

These are the final websites that need to be converted over to GA by March 21st:

detodosparatodos.org
drumbeat.org
f1.mozillamessaging.com
firefoxtweetmachine.com
input.mozilla.org
mozillalabs.com
reps.mozilla.org
start.mozilla.org
www.getpersonas.com
www.hackasaurus.org
www.mozilla.org/sopa/

In our next GA meeting, we will split this up among the team to reach out to the site owners to have them submit a bug if analytics is still needed.

Comment 12

[Justin Crawford [:hoosteeno] [:jcrawford]]

* detodosparatodos does not need GA; see bug 841514.
* f1.mozillamessaging.com does not need GA, for similar reasons. No bug # yet.
* www.mozilla.org/sopa/ will get GA; see bug 840269.

Comment 13

[Chris More [:cmore]]

These are the sites that will need WT removed. The data will stop flowing into our WT profile on 3/21/2013, but it will not have any adverse affect if the tag is left on the website. It is just wasted bandwidth.

www.mozilla.org
48.3M

developer.mozilla.org
1.40M

www.getpersonas.com
1.39M

blog.mozilla.com
241K

input.mozilla.org
201K

start.mozilla.org
142K

webmaker.org
33.9K

www.mozillalabs.com
18.3K

m.input.mozilla.com
9.84K

www.hackasaurus.org
5.80K

reps.mozilla.org
3.39K

firefoxtweetmachine.com
371

demos.mozilla.org
23

Comment 14

[Chris More [:cmore]]

I've exported 9 reports in CSV format for www.mozilla.org over the past 6 months.

Comment 15

[Chris More [:cmore]]

Closing this bug out as we have GA implemented on about 100 websites and 2014 will be a year that we build on the base install and get further into analysis instead of just reporting. Nice work everyone!