811554 - [Social APICampaign] Copy Cheat Sheet

Status: ASSIGNED

(Marketing :: Copy, task)

Description

[Tara (musingt)]

For reference and sanity: outline of major copy points and direction.


>>HEADLINE VARIATIONS:
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Facebook Messenger for Firefox

Facebook Messenger for Firefox is here

Introducing the new Facebook Messenger for Firefox (only on FB logged out ad)


>>SUBHEAD VARIATIONS:
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Keep up with friends wherever you go on the Web. (this is Facebook's copy)

Now you can keep up with friends wherever you go on the Web. (our variant when we're trying to dial up the newness)


>>FULL COPY (when space permits):
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Get notified right away
See new comments, photo tags & other Facebook updates instantly.

Chat while you browse
Stay connected to your Facebook friends without having to click away.


>>SHORT COPY (used on the custom download page):
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Firefox, now with Facebook Messenger

• Chat while you browse

• See new updates instantly

• Make browsing more social


>>CTAs:
--------

Visit Facebook to turn it on » (when not on a Facebook page)

Get started with Facebook Messenger » (when within Facebook)

Get started » (only using as an email test right now)

Get the latest version of Firefox to start using Facebook Messenger. (only on the custom tab for users who aren't on Firefox 17)


>>SNIPPETS:
----------------

Be the master of your social circle with [Facebook Messenger for Firefox]. Try it today and let all your Facebook friends know.

Keep up with friends wherever you go on the Web with [Facebook Messenger for Firefox]. Add it to Firefox today!