Closed Bug 821635 Opened 12 years ago Closed 12 years ago

[Firefox Flicks 2013] creative brief to filmmakers (design + copy)

Categories

(Marketing :: Copy, task)

Product:
Marketing
Component:
Copy
Platform:
x86
macOS
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED

People

(Reporter: gjost, Assigned: gjost)

References

Details

(Whiteboard: Due: 1/18)

Attachments

(2 files)

Creative Brief - draft Dec14
8.31 KB, application/vnd.openxmlformats-officedocument.wordprocessingml.document
Details
Creative brief slides
64.20 KB, application/vnd.openxmlformats-officedocument.presentationml.presentation
Details
Hello! I'm expecting Chris B to sign off on the brief any moment now. We'd like to run a quick copy review to make sure we're on brand and 'Matejify' wherever needed. I am attaching the current draft here and will update if Chris makes any edits. It would be great to get this by thu 20 if that's reasonable. Thanks
Blocks: 818868
Thanks. That date sounds good. Please keep me posted about any changes.
Adding feedback from the email I just sent. I just realized it's probably best to keep the conversation here. I really love the tone and structure of the brief. It's inspiring and motivating and does a good job of telling people what Firefox OS is about and what we want their videos to communicate without being overly technical. I do think, however, that it can be even shorter than it currently is (I'd say it should fit on one page at 12 point type and still have some breathing room). While it should provide details, it should also be easy to scan and read quickly. I think especially in the "help" and "pointers" sections, some more headers would help. My favourite brief structure uses four questions: WHO am I talking to? (Age, Sex, Income, Psychographics?) WHAT is the positioning statement or main selling point? (Sell one thing well) HOW do I back that up? (support points) WHAT is the tone? (humorous, dramatic, wry, smart, fun, cool?) Even if we don't follow that, having headings like "tone," "length," "main message," etc. would make it a stronger and easier to use document. I also have some grammar and style edits, but I'll save those until after Chris has shared his thoughts. Once we have something really close to final, I can do a copy edit.
Attached file Creative brief slides —
Matej, Following a round of feedback, we're turning the creative brief into a slideshow visitors will be able to click through. We thought it would be more engaging, visual and powerful than a word document. Tobi will be helping me make it look great. The current copy includes Pete's feedback so we're definitely clear to start polishing. Would you mind taking a look at the copy and letting us know your thoughts and suggestions?
Just uploaded the ppt on google drive so you can leave your comments/edits there: https://docs.google.com/a/mozilla.com/open?id=0B1pIp8aRb9-GdnNrOUR5MnVaT2c
(In reply to Gregory Jost from comment #4) > Matej, > Following a round of feedback, we're turning the creative brief into a > slideshow visitors will be able to click through. We thought it would be > more engaging, visual and powerful than a word document. I love that idea! Will this be downloadable, or something they flip through on the site? (And if downloadable, we should be sure to offer it in a few different formats.) Either way, I wonder if we should also include a short PDF "cheat sheet" that has just info like length, format, when and where to enter, etc. on it. That might help so people don't have to flip through the whole deck each time to find it. > The current copy includes Pete's feedback so we're definitely clear to start > polishing. Would you mind taking a look at the copy and letting us know > your thoughts and suggestions? I got the link to the ppt on Google Drive, but I can't edit it. Could you change the permissions? Thanks.
My mistake. Uploading a pptx doesn't let anyone edit. It should work now. Please use this link instead: https://docs.google.com/a/mozilla.com/presentation/d/1yP2keKnVpu9obWHxUafRpNH3nbiekqsF6SnXfpX5sP0/edit
Matej, to your questions: we're planning on using a slideshare widget so people can either view the brief online or download it depending on their connection and what works best for them. I like the idea of the cheat sheet. Maybe something to add to the downloadable assets, along with the logo and other visuals.
(In reply to Gregory Jost from comment #8) > Matej, to your questions: we're planning on using a slideshare widget so > people can either view the brief online or download it depending on their > connection and what works best for them. Sounds good. I just want to make sure it ends up looking like the rest of the site and the other assets. Tara, what do you think? Should there be a separate bug filed to create the creative brief slideshow? And who should it be assigned to? There will also be a presentation template for Flicks (bug 818918). Maybe this should use that.
We were hoping to avoid diverting our design resources from the site by working on something with Tobi. I don't think it has to blend in the site totally but it would be helpful to get a few guidelines (fontsm assetsm etc.) so we can maintain some consistency.
(In reply to Gregory Jost from comment #10) > We were hoping to avoid diverting our design resources from the site by > working on something with Tobi. I don't think it has to blend in the site > totally but it would be helpful to get a few guidelines (fontsm assetsm > etc.) so we can maintain some consistency. +1 for that. Perhaps we can just reuse a consistent background element and the font...would rather not spin up an entire design project for this if possible.
OK, I've gone in and made some edits. I really love this idea and I like how it builds to tell a story while providing the information they need. I changed a few things around, but I didn't make any major revisions. Mostly I looked at it for style and overall flow. Let me know if you have any questions. As for John's comment 11, please keep us in the loop as you create this deck so we can weigh in with any feedback. Thanks!
Thanks Matej. Tobi and I will definitely keep you in the loop as we make progress on the deck.
Btw, I like your edits. I think it flows better now. I also deleted the slide your pointed out.
(In reply to Gregory Jost from comment #14) > Btw, I like your edits. I think it flows better now. > I also deleted the slide your pointed out. Hey, glad you like them. I just thought of a couple of things: Will we have the downloadable assets ready in time for Friday string freeze and R1? Should we create a "how to upload your Flick" slide and add it in for R2?
John - Yes, would be great to know some standard-design-guidelines for this soon, I am supposed to get this presentation done by the end of the week :) Should I talk to Lee about this? Greg - The file you postest in Comment 7 - That one is the most recent one, right? Just checking.
Tobi, Matej and I made a few edits since I posted this so it's best to work from the version that's on google docs: https://docs.google.com/a/mozilla.com/presentation/d/1yP2keKnVpu9obWHxUafRpNH3nbiekqsF6SnXfpX5sP0/edit#slide=id.p13
Status: NEW → ASSIGNED
Thanks all. I like the preso it flows well, builds nicely and is inspiring. Too confirm: Tobi will do the design work and connect with Lee? Just want to make sure we are all on the same page. Had a thought when I was reading this. I think we should also include a PDF download of the brief as a one pager in case people want to print it out and have it all on one page. Maybe at the end of the slideshow we include a link to that. Just a thought.
Kristin, yes, I'll ask Lee to provide me style-guidelines as soon as they're fixed. I agree on providing a PDF download-link as well (e.g. underneath the slideshare embed). By when can we lock the copy of this btw? Is it done? It needs to be localized. I can do the slide-share uploading work (maybe together with Greg).
Hopefully copy can be locked by tomorrow. Its on my list to run by Pete tomorrow.
Adding some notes: = PDF Vs Slideshare = We agreed this will only be a pdf download. We will link to this and the PDF will be downloaded. = L10N = I spoke with Pascal about translating a PDF this morning. It's a bit funky because this is not web content. Anything not webcopy we need to discuss before saying "lets translate". So we have 2 options for doing this: 1) you provide us with translated pdfs and we do not use our localizers 2) we localize using the following process - pdf is converted to a non-public html page - we do string extraction, content is localized using the same processs as web content - we export the html and save translated pdfs #2 is work intensive especially if the brief is heavy on design, if its just text (as is on the google drive) we should be fine. Is the brief now final? If so I can proceed with step 2, if not we need a date before friday when it can be handed off. Let me know.
Flags: needinfo?(kbaird)
I have yet to hear if this copy is approved, but I would certainly prefer to go with option 2 so all the copy is translated consistently.
I would go for #2 as well. I'm yet to see Tobi's design on the slides but I'm hoping they should be fairly light, so hopefully not too difficult to handle. We don't have so many languages to begin with so I can manually transfer the translated strings onto a presentation, then convert into pdf, so we can maintain the design. Thoughts?
Assignee: Mnovak → gjost
(In reply to Gregory Jost from comment #23) > I would go for #2 as well. > I'm yet to see Tobi's design on the slides but I'm hoping they should be > fairly light, so hopefully not too difficult to handle. > > We don't have so many languages to begin with so I can manually transfer the > translated strings onto a presentation, then convert into pdf, so we can > maintain the design. Thoughts? Does that mean the copy has been seen and approved by everyone who needs to see it? Comment 20 from Kristin still says it hasn't been locked down.
Gregory that works (once this is approved). This is a great solution as the HTML webpage can just be copy, we wont have to worry about implementing the slide design. I like it!
Can I get final sign off on this copy? I need to create/get this content on the flicks site so we can have it translated alongside the rest of the content. We want this copy to be "final-final" as Greg will be producing a few PDFs and we do not want to do that multiple times.
Hey Ben...we were supposed to meet with Chris Beard to get his sign off on this today but he canceled the meeting at the last minute. Kristin is following up with him so we can get his sign off today. Sorry about that.
Just a note here, when this is final please post a document to basecamp tagged final and notify me so I get ping'd. Thanks!
Yes. We are scheduled to meet with Chris today at 5PM and will hopefully have sign-off then.
Hi all, seems like we're almost there... Is there a drafted version of the PDF creative brief available for design review? I have not seen anything yet.... given the overall timing of things I'd like to have Matt (our designer) do the PDF template design. He has been creating the design system for everything else and the creative brief is an important part of the flicks campaign - so I want to make sure it's done by our designer and consistent with the rest of the asset family. With that in mind, Tobi I believe you were going to do the PDFs per locale - thanks again for volunteering - but If you don't mind I think it's best to split this between you and Matt: Matt will do the design template and you can then update with the copy strings per locale. So, basically going off of Ben's step#2 in comment #21, we'd provide the template PDF design, and you can proceed with the rest of the steps as planned. Does this sound good? Thoughts?
Agree with the above approach. Note Matt will provide a powerpoint template (same format as what was uploaded to basecamp) that strings can be added to and then exported as a pdf. One question about the content.. The text of 2 slides reads: We've prepared a few things to help. Feel free to use them if you like. You can download them here: {URL TBD} It is my understanding that this is a R2 item? If so I suggest leaving this out of the brief (rather than having to update this later).
Summary: [Firefox Flicks 2013] Copy review of creative brief to filmmakers → [Firefox Flicks 2013] creative brief to filmmakers (design + copy)
Thanks - I've already shared the Powerpoint with Matt and provided some general direction. Design template forthcoming, stay tuned.
Whiteboard: Due: 1/18
CR1 of the brief was shared via email for review.
Status: ASSIGNED → RESOLVED
Closed: 12 years ago
Resolution: --- → FIXED
Flags: needinfo?(kbaird)
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