834962 - [FLICKS] About Flicks Add blurb and link to brief and assets

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[alainez]

Add download creative assets blurb and link
Tweak copy to mention that you can do multiple actions from the About Page: 
- download brief
- download assets
- read FAQ 
- watch the promo videos

(Dev/UX team) 
Remove teaser video at R2
Add the 3 promo videos in toggle feature at R2

Comment 1

[Matej Novak [:matej]]

Here's all the copy for this sections, just so it's clear what's changed.


[ABOUT]

[HEADLINE]

What is Firefox Flicks?


[SUBHEAD]

It’s a video contest. It’s an opportunity to reach millions of Firefox users and inspire them to get mobilized. It’s a chance to win <link>great prizes</link> and be seen by <link>celebrity judges</link> who can make your moviemaking dreams come true.


[COPY]

This year there’s only one category, so whether your flick is funny or serious, animated or live action, we want to see it. It just has to be 60 seconds or less and get people excited about the future of the Web on mobile.


[CTA]

Use the videos and materials below to help you make your flick.

See the FAQ

Read the creative brief

Download the creative assets

Comment 2

[alainez]

This looks good. 

Just want to make sure we're on the same page here ( I know we are but just in case): we're no longer showing the promo videos here. We will post the Testimonial videos that have been produced for Flicks by some of last year's winning directors. 

Matej, possible to reference the directors testimonials in the CTA copy? Maybe a tiny blurb like "Listen to what last winner's are saying" or "Get tips from last year's winners"

Comment 3

[Matej Novak [:matej]]

(In reply to alainez from comment #2)
> This looks good. 
> 
> Just want to make sure we're on the same page here ( I know we are but just
> in case): we're no longer showing the promo videos here. We will post the
> Testimonial videos that have been produced for Flicks by some of last year's
> winning directors. 
> 
> Matej, possible to reference the directors testimonials in the CTA copy?
> Maybe a tiny blurb like "Listen to what last winner's are saying" or "Get
> tips from last year's winners"

Sorry, I got confused about what's going where. I thought the interview videos were going in the 2012 winners section. We can use this copy here:

"See what last year's winners have to say about their experience and get advice on making your flick stand out."

Matt, see if you can put it above or below the videos so it's clear what it's referencing. Otherwise I can try to work it into the copy directly.

Comment 4

[Matej Novak [:matej]]

Posting the full copy with the added line from comment 3. I realized it actually changes the CTA copy.


[HEADLINE]

What is Firefox Flicks?


[SUBHEAD]

It’s a video contest. It’s an opportunity to reach millions of Firefox users and inspire them to get mobilized. It’s a chance to win <link>great prizes</link> and be seen by <link>celebrity judges</link> who can make your moviemaking dreams come true.


[COPY]

This year there’s only one category, so whether your flick is funny or serious, animated or live action, we want to see it. It just has to be 60 seconds or less and get people excited about the future of the Web on mobile.


[CTA]

Use the materials below to help you make your flick.


[LINKS]

See the FAQ »

Read the creative brief »

Download the creative assets »


[PROMO VIDEO SECTION]

See what last year's winners have to say about their experience and get advice on making your flick stand out.

Comment 5

[MT]

Attachment: FF_about.jpg

Comment 6

[Ben (:bensternthal)]

Resolving so we know this is final