834970 - [FLICKS] Prizes: Rework Copy, Clarify Prizes

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[alainez]

Tweak copy to explain that filmmakers are competing for all listed prizes not just one or two.

Team decided to deliver all prizes messaging on main page. Dedicated page no longer needed.

Comment 1

[Matej Novak [:matej]]

Here's the new intro copy for this section. Let me know if there's also updated info for the prizes themselves or if we're saving that until R3.


[HEADLINE]

Prizes


[COPY]

There are a number of ways to win throughout the competition. You could even win all of the prizes listed below. Get your flick in early for a chance at one of our Early Entry Awards. The top three entries from each early deadline automatically move on to the finals to be judged by our celebrity panel. And just for entering, you’ll get a little something from us to say thanks.

Here’s a more detailed look at what you can win, but check back for prize updates throughout the contest.

Comment 2

[alainez]

Thanks, Matej! Below is the updated and final prize information. 

COPY FEEDBACK
Overall, I think this page can get filmmakers really excited about the opportunity to compete for all of these prizes. 

I think we cover those opportunities now, but wondering if spelling it out is a bad thing. Something like: you can win Early Entry prizes, People's Choice cred, Regional Prizes AND the Grand Prize.  

Maybe it's overkill but worth it to communicate the competition incentives. WDYT?

PRIZES UPDATE
Grand Prize Final:
Can we clarify that the "finals" means the final set of films that will be evaluated for the Grand Prize? (This is the real incentive for the Early Entry Awards)

Here is the official grand prize:
One (1) Grand Prize winner will receive a trip to Los Angeles, California to work with noted film producer Couper Samuelson and representatives from Panavision to professionally produce their winning Entry with help from Hollywood insiders using professional Panavision equipment. If a team created the winning Entry, the entire team (up to 3 members total) will be flown to LA to participate in the prize experience. 


Early Entry Award Deadlines:
BAFICI, Buenos Aires, Argentina - April 3, 2013
Nowe Horyzonty, Wrocław, Poland, July 5, 2013
Cinemalaya, Manila, Philippines, July 5, 2013

Comment 3

[Matej Novak [:matej]]

Have a look at this and see what you think. I think it works pretty well to reinforce all the awards and possibilities, just want to make sure it's not too clunky or anything. I think the only thing still outstanding below is the deadline for the People's Choice Award.


[HEADLINE]

Prizes


[COPY]

There are many chances and ways to win throughout the competition. That means you're not just in the running for the Grand Prize, but you could win a Regional Prize, People's Choice Award and Early Entry Award as well. Plus, the top three entries from each film festival automatically move on to the finals and a chance at the top prize (so get your flick in early). And just for entering, everyone gets a little something from us to say thanks.

Here’s a more detailed look at what you can win, but check back for prize updates throughout the contest.


Grand Prize
The winner (or winning team) will fly to Los Angeles to work with producer (and Flicks judge) Couper Samuelson and representatives from Panavision to professionally produce their winning entry using professional equipment.

Regional Prizes 
A $5,000 top prize and $2,500 for the runner-up will go to the top two flicks from each of the contest regions: Latin America, North America, Asia Pacific and Europe, the Middle East and Africa.

People’s Choice Awards
All flicks submitted before the deadline are eligible. The 3 that earn the most votes in August win a Firefox Flicks swag bag and will be posted on our channels for millions to see.

Early Entry Awards
There will be multiple chances to win $1,000 for submitting your flick early. Enter in time for the film festival deadlines listed below to be eligible:

April 3 — BAFICI, Buenos Aires, Argentina
July 5 — Horyzonty, Wrocław, Poland
July 5 — Cinemalaya, Manila, Philippines

Comment 4

[alainez]

Yessir. To me this adds texture and depth to the prizes. 

The deadline to submit for the People's Choice Award (contest deadline) is July 31, 2013.

Accidentally dropped Nowe from Nowe Horyzonty, I think. 

Thanks, Matej!

Comment 5

[Matej Novak [:matej]]

Boom, done. And good catch on Nowe. This should be good to go now.


[HEADLINE]

Prizes


[COPY]

There are many chances and ways to win throughout the competition. That means you're not just in the running for the Grand Prize, but you could win a Regional Prize, People's Choice Award and Early Entry Award as well. Plus, the top three entries from each film festival automatically move on to the finals and a chance at the top prize (so get your flick in early). And just for entering, everyone gets a little something from us to say thanks.

Here’s a more detailed look at what you can win, but check back for prize updates throughout the contest.


Grand Prize
The winner (or winning team) will fly to Los Angeles to work with producer (and Flicks judge) Couper Samuelson and representatives from Panavision to professionally produce their winning entry using professional equipment.

Regional Prizes 
A $5,000 top prize and $2,500 for the runner-up will go to the top two flicks from each of the contest regions: Latin America, North America, Asia Pacific and Europe, the Middle East and Africa.

People’s Choice Awards
All flicks submitted by July 31 are eligible. The 3 that earn the most votes in August win a Firefox Flicks swag bag and will be posted on our channels for millions to see.

Early Entry Awards
There will be multiple chances to win $1,000 for submitting your flick early. Enter in time for the film festival deadlines listed below to be eligible:

April 3 — BAFICI, Buenos Aires, Argentina
July 5 — Nowe Horyzonty, Wrocław, Poland
July 5 — Cinemalaya, Manila, Philippines

Comment 6

[Ben (:bensternthal)]

Resolving so we know text is final.