850046 - [Flicks] Carousel: Blog Posts (copy + design)

Status: RESOLVED FIXED

(Marketing :: Design, task)

Comment 1

[alainez]

BATCH 1 - Due Date 3/27 | Rev Date 3/28 | Due to L10N 3/29

#1 Filmmaker Assets
Details: Free tools you can use to make your Flick a winner. Includes the Firefox Flicks creative brief and assets, MovingArt.tv library of motion clips, Creative Commons resources and the Avid 30-day trial. CTA: Link to Filmmaker assets blog post

#2 Flicks Prizes 
Details: An in-depth look at the plethora of prizes that your film can win just by entering. Learn more about the Grand Prize, Regional Prizes, People's Choice Awards, Early Entry Awards
CTA: Link to Prizes blog post

#3 Creative Commons Partnership
Details: A little bit about Creative Commons, how you can use CC-licensed materials in your Flick
CTA: Link to CC blog post

BATCH 2 - Due Date 4/10 | Rev Date 4/11 | Due to L10N 4/12

#4 Meet Louie Schwartzberg and MovingArt
Details: Flicks judge and award-winning cinematographer
CTA: Link to blog post

#5 Shooting People
Details: A little bit about Shooting People (a network of indie filmmakers), We're giving away a limited number of free memberships which gives you access to their membership database for possible casts and crews, collaboration, flimmaker events and resources.
CTA: Link to blog post

Comment 2

[Matej Novak [:matej]]

Here are the first three for this bug. Matt, same comment as the other one about adding "(English only)" near the CTA.


Make your flick a winner

Get your hands on some great free assets, including the MovingArt.tv clip library, Creative Commons resources and a 30-day Avid trial.

Read the blog post »


Prized winnings

You could win one award or you could win them all. Learn more about this year's amazing prizes.

Read the blog post »


Get Creative (Commons)

Learn about our Creative Commons partnership and how you can use their licensed materials in your flick.

Read the blog post »

Comment 3

[MT]

Attachment: getCreative

Comment 4

[MT]

Attachment: prizedWinnings

Comment 5

[MT]

Attachment: makeYourFlickAWinner

Comment 6

[MT]

Hi everyone, I have added a few layouts for the 3 Blog post banners. 

Overall I have continued to stick to the theme of the grid, but still hopefully offer enough variety and uniqueness for each. I have used the criteria from the brief as a basis for these. Please let me know what you think.

Thanks!
Matt

Comment 7

[alainez]

Hi...here is the feedback on the first three blog post carousels.


1. Filmmaker Assets -

- Design: this is a tough one. I see why you're using the white bands but I really think they are over-powering the screen. Is it possible to revise with much less prominent background separators (the white bands). Also can you match the logo sequence to the copy mention order? Meaning, if MovingArt is listed first in copy, it should be positioned first in layout order (top-bottom or left-right)
        Matt: can you add the Remix, Share and Zero logos from the attached zip file?
  
- Copy: I think the copy here should be about the partnerships: we partnered with some amazing brands to bring you some great free assets to help you make your flick. 
        To save space, you don't have to list the brands; maybe say something like check out the list of resources available to you. 

2. Prized Winnings -

- Design: This one is good. Just need a different hero image to replace the current one. Could we use something more "winning" like a red carpet or a fox and winners?
    

- Copy: Can we re-think the headline here? It's a clever play on words but ultimately leaves the reader flat. Can we hit them with a headline that elevates the prizes into must-have awards? Something to get the people going...get them in a frenzy about all the potential prizes.
        It would be great too if the sub-head could reinforce the amazing list of prizes with: learn more about this year's amazing prizes.There are many ways to win along the way. What we want to do is to motivate people to participate with us throughout the entire campaign not just at the end. 

3. Creative Commons -

- Design: Really like the treatment on the CC logos. Would love to be able to re-purpose the background image from the current Enter by April 3 carousel. The Enter by April background seems more vibrant in a subdued way that won't interfere with the top level copy and logos of the CC carousel.

- Copy: Can we adjust the copy to be more declarative/triumphant. Something like: we teamed up with Creative Commons! Find out how you can use their licensed content to make your flick.


3. Prized Winnings -

- Design: This one is good. Just need a different hero image to replace the current one. Could we use something more "winning" like a red carpet or a fox and winners?
    

- Copy: Can we re-think the headline here? It's a clever play on words but ultimately leaves the reader flat. Can we hit them with a headline that elevates the prizes into must-have awards? Something to get the people going...get them in a frenzy about all the potential prizes.
        It would be great too if the sub-head could reinforce the amazing list of prizes with: learn more about this year's amazing prizes.There are many ways to win along the way. What we want to do is to motivate people to participate with us throughout the entire campaign not just at the end.

Comment 8

[Matej Novak [:matej]]

1. Assets — let's keep the headline and CTA as is and change the copy to this:

We've partnered with some great brands to bring you a number of free assets that you can you use to help your flick stand out.


2. Prizes — I don't think there's room to list the prizes here (and we already have a section for that on the site). We should be using this promo as a tease to learn more about them with a few hits of exciting info. Here's the revised copy:

Win big, win often

There are many prizes to be won and you could win them all. Learn more about this year's amazing awards.

Read the blog post »


3. Creative Commons — I don't really see how the feedback is different from what we have, other than to amp ourselves up regarding the partnership. I'd prefer to keep this user-benefit focused rather than talking about us, so I recommend to keep as is.

Comment 9

[alainez]

Thanks, Matej. 

#1. OK. I can roll with keeping the headline as is. I like the new copy.


#2. I want to be careful that we don't say you can win them all. Technically, once you've won one of the Early Entry Awards you can not win another Early Entry Award. A film can win: 1 Early Entry Award, People's Choice Award, Regional or Grand Prize. The idea is to get them to submit their flick early so they can win along the way. It's about communicating that we have many prizes that are within reach. 


#3. Agree that this has to focus on the benefit to the user. What I'm suggesting is that we communicate to our partner - Creative Commons - that we're excited about the partnership. As presented, it reads a little matter of fact like it's no big deal. Just asking for a blurb here that communicates to the reader and the partner that we're happy to have CC's support in providing the user this particular benefit.  

Thanks. Let me know what you think. 

Arcadio

Comment 10

[Matej Novak [:matej]]

1. Great, thanks.


2. Sure. Here's a revised version:

Win big, win often

There are many prizes and many chances to win throughout the competition. Learn more about this year's amazing awards.

Read the blog post »


3. The fact that we're featuring it in this prominent spot says it's a big deal and that we consider it important, but I'm fine saying something like "exclusive," if it's accurate:

Get Creative (Commons)

Learn about our exclusive Creative Commons partnership and how you can use their licensed materials in your flick.

Read the blog post »

Comment 11

[alainez]

2. Thanks. Appreciate that. 
3. yeah "exclusive" sounds really good but the CC partnership isn't really exclusive since they are not providing us anything that is specific to Firefox. I think just saying that "we teamed up with CC" and "learn how you can use their materials to make your flick"will work.

I think the nuance is in treating it as something new and special without overselling it or playing it down too much.

Comment 12

[Matej Novak [:matej]]

(In reply to alainez from comment #11)
> 3. yeah "exclusive" sounds really good but the CC partnership isn't really
> exclusive since they are not providing us anything that is specific to
> Firefox. I think just saying that "we teamed up with CC" and "learn how you
> can use their materials to make your flick"will work.

That's pretty much what it says now. The only difference is that it doesn't way "we," but rather keeps it from the users perspective as to what they can and should do. I think we're debating some pretty subtle nuances that people aren't going to pick up on and that it's fine as it is.

Comment 13

[alainez]

Ok. Let's move on to next steps.

Comment 14

[MT]

Attachment: getCreative_v2

Comment 15

[MT]

Attachment: winBigWinOften

Comment 16

[MT]

Attachment: makeYourFlickAWinner_v2

Comment 17

[Matej Novak [:matej]]

These look great, there are just a few copy tweaks left to make. Here's the final deck for all promos:


Make your flick a winner

We've partnered with some great brands to bring you a number of free assets that you can you use to help your flick stand out.

Read the blog post »


Win big, win often

There are many prizes and many chances to win throughout the competition. Learn more about this year's amazing awards.

Read the blog post »


Get Creative (Commons)

Learn about our Creative Commons partnership and how you can use their licensed materials in your flick.

Read the blog post »

Comment 18

[MT]

Attachment: getCreative_v2

Comment 19

[MT]

Attachment: makeYourFlickAWinner_v2

Comment 20

[MT]

Attachment: winBigWinOften

Comment 21

[alainez]

Attachment: CC Remix Share Zero

Matt...

Matej sent the final copy deck so I won't mention the copy changes other than to use Matej's. 

Attachment 732532 [details]: can you add the Remix, Share and Zero logos from the attached zip file?

Attachment 732535 [details]: Just need a different hero image to replace the current one - man and woman Flicks banner in the background people tilting head

Attachment 732536 [details]: remove Creative Commons Share, Remix, Zero icons. Leave Creative Commons main logo

Comment 22

[MT]

Hi Arcadio,

Wanted to confirm that comment 17 from Matej is the final copy? That was used in the last round I sent, so the only things not reflected in those are the minor graphic changes you mentioned. 

Also with regards to the hero image change, from a visual point of view something on a lighter background with a limited amount of people will work best in that space.  I find anything too dark doesn't allow for the necessary contrast and causes a bit of a visual overload. Going through the images I have, I only have a few that fit this...do you have anything that you can suggest?

Comment 23

[Matej Novak [:matej]]

I'm a bit confused as well, seeing as those last few comments yesterday all came in at the same time, but comment 17 should be the final copy.

Arcadio, can you also let us know what the issue is with the image on the prizes promo? As a shot of people holding an award in front of a Flicks banner, I think it works (and looks) great. Is there something that image isn't fulfilling strategically?

Comment 24

[alainez]

Attachment: Win Big, Win Often

Hi, 

Yes. I saw the Win Big, Win Often promo first. It has the right headline but the copy is still using the old "you can win them all" phrase. See attached. 

Based on this, and seeing how Matej also posted the final copy at the same moment (or shortlty after) the revised promos were posted, I just figured they had to be revised. 

Re: that image. I look at the people and there is something inauthentic about them, something like a forced smile. The photos around them just have a better feel to them.  If there isn't anything readily available, let's leave it and finalize these promos. 

Thanks. Hope this makes sense. 

arcadio

Comment 25

[Matej Novak [:matej]]

Thanks for the clarification, Arcadio. Sounds like we're good on copy on the most recent versions.

Matt, if you have something easy to replace that photo, go ahead. Otherwise I recommend keeping as is so we're not holding these up any more.

Comment 26

[MT]

Attachment: getCreative

Comment 27

[MT]

Attachment: makeYourFlickAWinner

Comment 28

[MT]

Attachment: winBigWinOften

Comment 29

[MT]

Hi guys, I've updated the various banners with the latest feedback...specifically the Win big, win often banner...I've included an alternative hero image.  Same setting different couple.

Comment 30

[alainez]

Attachment: All 6 CC Satellite Logos

Thanks, Matt. That's awesome. 

For the creative commons one, can we bring back the three satellite images you had originally? We just wanted to add the three new ones, without removing any of the old ones...see attached for elements, not layout

Thanks you guys!
arcadio

Comment 31

[MT]

Attachment: getCreative

Comment 32

[alainez]

YES! Thanks again, Matt. 

Arcadio

Comment 33

[MT]

Hey Arcadio, sorry bout that, I've just attached a version with all 6 icons.  I've played with various sized squares in the layout....felt all 6 at that size was a bit too much.

Comment 34

[Matej Novak [:matej]]

These look great. Thanks Matt.

Comment 35

[Lee Tom]

Agreed. Great job, Matt!

Comment 36

[MT]

Thanks guys. 

Here is a link to the PSDs for the various blog post designs:

http://dl.dropbox.com/u/8463320/blogPost_carousels.zip

Comment 37

[Matej Novak [:matej]]

#4

Meet Louie Schwartzberg

A Flicks judges and award-winning cinematographer, Louie is the brains and vision behind Moving Art.

Read the blog post »


#5

Meet Shooting People

Learn more about this network of indie filmmakers, including your chance to get a free membership.

Read the blog post »

Comment 38

[MT]

Attachment: FF_BlogPosts_meetLouie_carousel

Comment 39

[MT]

Attachment: FF_BlogPosts_meetShootingPeople_carousel

Comment 40

[alainez]

Thanks, Matej and Matt. 

These are good to go! Please send PSD files when you are ready.

Comment 41

[MT]

Excellend, PSDs can be found here:

https://www.dropbox.com/sh/o3zc7i6431udumz/MUsYmK_QRs

Comment 42

[MT]

Updated Louie Schwartzberg carousel:

https://www.dropbox.com/s/idlwq3one6msizv/FF_BlogPosts_meetLouie_carousel.psd

Comment 43

[Gregory Jost]

Hi all,
Chelsea is working on an blog post that walks participants through the brief and reiterates some of our DOs, DONT's and points to videos that "got it". We felt it would be useful to participants who are still working on their flick. Here are the details of the promo:

Go live date: May 18
PSD delivery to dev for l10n: May 3

Get Mobilized explained
Details: an in-depth look at the creative brief and tips from the Flicks team to make sure your flick is on the right track.
CTA: Read the blog post


Matej, Matt, we're ready for your magic. Let me know if you have any question. Thanks!

Comment 44

[Matej Novak [:matej]]

What do you think of this?


Tips for winning flicks

Take an in-depth look at the creative brief and get advice from the Flicks team to give your flick the best shot at the Grand Prize.

Read the blog post »

Comment 45

[Gregory Jost]

I think I would definitely want to read this if I was contemplating participating ;)
thanks Matej, that works for me.

Matt, feel free to take this copy for a spin!

Comment 46

[Gregory Jost]

Matt, just want to make sure this is on your radar too. When can we hope to see proposals? I would like to hand this to the dev team by next Tuesday 7.
Thanks.

Comment 47

[MT]

Attachment: FF_BlogPosts_tipsForFlicks_carousel

Comment 48

[Gregory Jost]

Thanks. Looks good to.
My on;y comment regards the color of the paragraph: it is white here (and on Shooting People), orange on other promos (e.g. Make Your Flick a Winner)... is there a rational as per why that's the case? I just want to make sure we have a consistent style unless the content justifies it. Thanks.

Comment 49

[MT]

Actually no rationale, it was a bit of an oversight on my end.  In the past we were playing with white verses orange text for the body copy, but we have since established orange.  I will post an updated copy of this one.

Thanks!
Matt

Comment 50

[MT]

Attachment: FF_BlogPosts_tipsForFlicks_carousel

Comment 51

[Matej Novak [:matej]]

Looks great to me. Thanks, Matt.

Comment 52

[MT]

Here is a link to the PSD:

https://www.dropbox.com/s/p68m8wlvyvlinap/FF_BlogPosts_tipsForFlicks_carousel.psd

Comment 53

[Gregory Jost]

Thanks Matt. Looks very nice. Passing it on to the web team.

Comment 54

[Tara (musingt)]

Outdated / Outstanding bug - closing out.  
Please ping / re-open as needed.  Thanks!