853247 - [FLICKS] Awards Winner's Badges

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[alainez]

Attachment: Film Festival Badges

HI,

We're looking to distinguish the winning filmmakers with Firefox Flicks awards badges that we can use on their videos and in social media. We can also provide these for the filmmakers' personal use.

We would need the following badges, all within the same design family (look and feel).

Firefox Flicks Grand Prize Winner
Early Entry Award Winner
People's Choice Award Winner
North America Regional Winner
Latin America Regional Winner
Europe, Middle East, Africa Regional Winner
Asia Pacific Regional Winner

Attached are some film festival winner's badges for reference but we have full creative license to design very Firefox Flicks-centric ones.

Comment 1

[alainez]

Hi Just checking in on this bug. 

Can you let me know if you have any questions?

Thanks!
arcadio

Comment 2

[Tara (musingt)]

Hey Arcadio, sorry I didn't catch this on my bugzilla radar, nor was I aware that we'd be needing a system of badges designed for Flicks.  This is not a simple design project and will take some time.  

Is it required to create 7 unique badges? I'm not sure if that's necessary, to be honest. If anything I would recommend 3:  1 for the grand prize, one for early entry, and one for regional (with copy distinguishing which region vs. unique designs).  

What is the relevant priority level of these and due date? 
can you please share more about how these are intended to be used? this will help us figure out the optimal size and design direction.

Please be sure to tie all bugs for flicks to the tracking bug I shared when we kicked off the project.  That is my go-to triage list.  Thanks -

Comment 3

[alainez]

Hi Tara, 

No worries I know there is a lot going on. I did send you the initial request by email on March 6 and you asked me to file a bug on March 11. 

Good point about needing 7. I wasn't thinking we needed 7 but needed to be able to distinguish between the different awards. 

Looking at it from your perspective I think we would need 4
- Grand Prize
- Regional (one design with copy distinguishing the regions: LATAM, NA, EMEA, APAC)
- People's Choice Award
- Early Entry Award

Timing: 
We award the first Early Entry Award on April 20-22. Would be nice to have it by then but understand if that is not possible. In that case, please let me know a timeline that works for you all. 

Full timing:
his section would be called Awards Badges and the ask would be to create winner's badges that we can add to the video after the winners are announced. These are the winner's badges we would need for the entire campaign along with timing for each:

·April 22:  Early Entry Award Winners badges

·August 31: People’s Choice Award Winners badges

·September 12: Grand Prize badge
·September 12: Regional Prize Winners badges

   o North America

   o Latin America

   o Europe, Middle East, Africa

   o Asia Pacific

Comment 4

[Tara (musingt)]

Assigning to Matt. 

Arcadio, does this mean we'll be creating a new section?  I"m not sure if that's necessary either... wouldn't this fold nicely into the Prizes section?

Comment 5

[alainez]

Hiya, 

I don't think we need a new section. The idea is to use the badges on the winning videos to give them a little added prestige and also to provide to the winners to use to promote their work. 

I also see the badges being used in the Winner's Section of the website to use a category separators. 

Would be great to also integrate along with the new prizes section visual Matt is working on. Good thinking. 

Thank you.

Comment 6

[alainez]

By Winner's Section I mean Winner's Page that Holly and Craig are working on. 

The winner's page will be a repository of all the winning videos for us to display at the end of the campaign. 

Sorry for the confusion.

Comment 7

[MT]

Hi guys,

As I have been working on the prizes page, adding in updated imagery, I was thinking that it might make sense to blend these award badges with the prizes imagery itself.  The prizes page could be used as a way to introduce the badges themselves for when they are used later on in the contest. I have used simple icons to portray each award, this coupled with a standard ribbon look could be a nice way to link the two. Please let me know what you think of this.

Comment 8

[MT]

Attachment: FF_prizes_badges

Comment 9

[MT]

Attachment: FF_prizes_icons

Comment 10

[MT]

Attachment: awards_example

Comment 11

[MT]

Attachment: FF_prizes_badges_withLaurels

Comment 12

[Tara (musingt)]

Thanks Matt.  I think this is great.

I prefer the initial concept you attached in Comment #8 - ribbons without laurels. My quick thoughts on those would be to:

* show all the ribbons at the same size.  It looks a little weird having the Grand Prize a bit bigger like that, IMO.
* remove the "LATAM"/copy distinction and use a generic globe icon to symbolize regional.

Comment 13

[Matej Novak [:matej]]

Thanks Matt, looks great.

I agree with Tara about the versions in comment 8. They feel the best to me.

As for the "LATAM" copy, is that something we could swap out for each region so you could easily see which region the video won for? It would still probably be best to take it off the generic one on this page, but it would be cool if each winner got the ribbon for their specific region.

Comment 14

[MT]

Thanks for the feedback.  I've attached an updated version based on your comments. With regards to the regional prize, there is enough space to have the region short-form added below the globe.  Is this enough of a distinction for each?

Comment 15

[MT]

Attachment: FF_prizes_badges

Comment 16

[Tara (musingt)]

The other thing to consider here is that none of these badges/ribbons carry Flicks branding.  They are entirely new - So if these are to be used out of context it'll cause a disconnect.

Comment 17

[Matej Novak [:matej]]

(In reply to Tara (musingt) from comment #16)
> The other thing to consider here is that none of these badges/ribbons carry
> Flicks branding.  They are entirely new - So if these are to be used out of
> context it'll cause a disconnect.

But that's true of all the open badges as well. Can't that information be contained in the metadata?

Comment 18

[Tara (musingt)]

(In reply to Matej Novak [:matej] from comment #17)
> (In reply to Tara (musingt) from comment #16)
> > The other thing to consider here is that none of these badges/ribbons carry
> > Flicks branding.  They are entirely new - So if these are to be used out of
> > context it'll cause a disconnect.
> 
> But that's true of all the open badges as well. Can't that information be
> contained in the metadata?

Yes, but these are not meant to be Open Badges, they're meant to just be badges/ribbons associated with the different Prize levels.

Comment 19

[Tara (musingt)]

Hit send too soon...  so, what I mean is that perhaps the badges can at least reflect some of the Flicks branding in the colors or even details (like the scallops, etc). I know that sounds vague but I"m just trying to avoid badges that look totally different than the flicks branding we've tried to create.  Not a huge issue, but wanted to raise it for discussion before the designs are done.

Comment 20

[Matej Novak [:matej]]

(In reply to Tara (musingt) from comment #19)
> Hit send too soon...  so, what I mean is that perhaps the badges can at
> least reflect some of the Flicks branding in the colors or even details
> (like the scallops, etc). I know that sounds vague but I"m just trying to
> avoid badges that look totally different than the flicks branding we've
> tried to create.  Not a huge issue, but wanted to raise it for discussion
> before the designs are done.

Yup, that makes sense, though the colors all look like they come from the Flicks logo. 

Regardless, is there a reason we wouldn't make these Open Badges?

Comment 21

[alainez]

Hey Everyone. 

Thanks for continuing the conversation on the badges. 

+1 to Tara's comment at #19

Sorry for being uninformed but what are the Open Badges? 

AND finally, I'm trying to connect with Kristin today to get her feedback over to you by tonight (if possible).

Comment 22

[Matej Novak [:matej]]

Hey Arcadio,

You can read more about the Open Badges project here: http://openbadges.org/about/

Even though that site talks mostly about learning, we're already using the same platform to give out badges for things like coding and we're going to be awarding them as part of community design challenges as well. I feel like it would be a shame and a miss if we didn't make these Open Badges as well.

Comment 23

[alainez]

Thanks for the Open Badge link, Matej. How cool is that?! 

So to synthesize the conversation:
There is a position that the badges should show Flicks branding in addition to the visual brand ID elements (colors,fonts, scallops) like:  Flicks Grand Prize Winner

There is another position, that other than the brand ID elements, the badges should not carry overt Flicks brand ID and that we should let the meta deliver the badge information

Did I get that right?

I would say that some flicks branding on the badges wouldn't hurt. When you see a winners badge it's kind of cool when it tells you what the badge is for right away. We're also thinking these could be given to the winners as jpgs to make using the badges more immediate. 

https://vimeo.com/channels/staffpicks/45684858
http://focusforwardfilms.com/contest/100/the-artificial-leaf-jared-p-scott-kelly-nyks

Is there a way to do both? A little Flicks branding Flicks Grand Prize Winner and the meta?

In regards to the visual design, here is the feedback:
- we like the badge without the laurels
- color-wise, wondering if the colors can capture the bolder/stronger colors of the logo and carousel promos; the badges we're looking at seem to capture more of the pastels in the diffused lights effect on the About Flicks, Judges and Rules sections of the site
- Grand Prize badge: read out of context, it gives the impression that we're giving away a vacation. In reality, we're bringing the winners to work with producers, Dolby sound techs and Panavision (camera equipment) to make their flick the professional way.
- Early Entry Award: OK
- Regional prize: Ok
- People's Choice Award: This one seems to work the least. Is there another symbol we can use to show universal appeal?

Sorry for the extra long bigmail

Comment 24

[Matej Novak [:matej]]

(In reply to alainez from comment #23)
> 
> Is there a way to do both? A little Flicks branding Flicks Grand Prize
> Winner and the meta?

I think that makes sense, but we shouldn't make these too text heavy. For reference, here are the webdev badges that were recently created:

https://blog.mozilla.org/creative/2013/03/07/community-design-update-we-have-new-webdev-badges/

They're iconic and unique, but don't communicate all the info in the graphic. I think if we try to do too much, we'll just overwhelm the badges.

Comment 25

[MT]

Attachment: FF_prizes_badges_v2

Here is a slightly different approach to the prize badges.  I've made a bit more use of the Flicks colour scheme with more of the vibrant colours, as well as using a closer looking Flicks scallop to round the edges. This example makes use of the angled word mark look as opposed to an icon.

Comment 26

[MT]

Attachment: FF_prizes_badges_v2a

This is an icon alternate to the v2 with text

Comment 27

[MT]

Attachment: FF_prizes_badges_v2a

Comment 28

[MT]

Attachment: FF_prizes_badges_v2a

Comment 29

[Tara (musingt)]

Thanks Matt for the update.  Few thoughts from me:

* Matej, I like the idea of turning these into Open Badges, but am also not convinced that it's really a requirement. If anything I think it changes the scope of work a bit since these were not meant to be Open Badges but more like ribbons attached to each prize level and used on the videos, used to add some visual appeal to the prizes section, and so forth.  I worry that we're trying to do a little too much here. 

* Matt I really like v2 (comment #25), but I think having words on the ribbons will be an l10n issue. Arcadio can you confirm?  If we ere to go with v2a, same l10n concern applies to the "grand prize". and I think the thumbs up hand is too similar to facebook's "like".  so I recommend changing that.

Comment 30

[Matej Novak [:matej]]

(In reply to Tara (musingt) from comment #29)
> Thanks Matt for the update.  Few thoughts from me:
> 
> * Matej, I like the idea of turning these into Open Badges, but am also not
> convinced that it's really a requirement. If anything I think it changes the
> scope of work a bit since these were not meant to be Open Badges but more
> like ribbons attached to each prize level and used on the videos, used to
> add some visual appeal to the prizes section, and so forth.  I worry that
> we're trying to do a little too much here. 

That's totally fair. I'll be honest that I'm not sure what's involved from a technical standpoint to create Open Badges. Maybe it's something we build in next year if we can't swing it this time?

Comment 31

[Tara (musingt)]

Sounds great.  Thanks Matej.  So, lets move forward with the initial request and not worry about Open Badges.

With that in mind, Arcadio can you please chime in wrt the latest designs - especially wrt to the l10n question?  Thanks.

Comment 32

[John Slater]

(In reply to Tara (musingt) from comment #31)
> Sounds great.  Thanks Matej.  So, lets move forward with the initial request
> and not worry about Open Badges.

+1 for that...sounds like a very cool idea but probably something out of scope for this fairly late stage. Let's remember it for next time.

Comment 33

[Chelsea Novak [:chelsea]]

Hey all, as a drive-by (and happy to move this to a second bug), I can take these badges as they are and add them to the open badges system (and become the issuer since it would mean issuing maybe 15 badges in total). 

I'm doing the open badge issuing work for Firefox OS right now and it's no trouble to do this as well. Turns out it's shockingly easy. Technically we're good to go with adding any badges as the web dev team did all the heavy lifting for us when they created their badge system. 

Just let me know. 

/drive-by

Comment 34

[Tara (musingt)]

Thanks Chelsea. Appreciate it, and good to know, but I still think we should table that idea for another time re: Flicks. It changes the design direction of the ribbons Matt has worked on and I don't want to spin on this bug for too long.  We'll be sure to keep Open Badges in mind for Flicks next year.

Comment 35

[Matej Novak [:matej]]

(In reply to Tara (musingt) from comment #34)
> Thanks Chelsea. Appreciate it, and good to know, but I still think we should
> table that idea for another time re: Flicks. It changes the design direction
> of the ribbons Matt has worked on and I don't want to spin on this bug for
> too long.  We'll be sure to keep Open Badges in mind for Flicks next year.

Actually, there's no reason all Open Badges have to look the same (in fact, the Open Badges team encourages variety). We can just take whatever design we agree on here, upload them and Bob's your uncle. No extra work for anyone here.

Comment 36

[Tara (musingt)]

Thanks.  I still don't personally see a strong fit here between Flicks and Open Badges.  These are ribbons for prize levels, not associated to skills learned which would merit an Open Badge.  I also had heard that we are trying to develop a system with the Open Badge designs, and again that would require additional thinking on our end for the designs here and try to make these ribbon designs go beyond their initial intend.  

Arcadio, can you please verify if we can or can't have text in the ribbon designs? I suspect that'll be an l10n issue. Unless we custom localize the graphics, which I rather not do.

Comment 37

[Matej Novak [:matej]]

(In reply to Tara (musingt) from comment #36)
> Thanks.  I still don't personally see a strong fit here between Flicks and
> Open Badges.  These are ribbons for prize levels, not associated to skills
> learned which would merit an Open Badge.  I also had heard that we are
> trying to develop a system with the Open Badge designs, and again that would
> require additional thinking on our end for the designs here and try to make
> these ribbon designs go beyond their initial intend.

I'm really surprised by the resistance to this idea, especially since it doesn't involve any extra work or change what's happening in this bug.

Emily from the Open Badges project gave a presentation at our Community Builders meetup a couple of weeks ago where she clearly stated that all Open Badges don't have to — and indeed shouldn't — look the same. Yes, there's a template that can be used, but it isn't mandatory.

It also isn't true that they're only given out for learning skills. The webdev badges are issued for submitting a certain number of pull requests on GitHub (among other things). We're planning on developing Open Badges to give to creative challenge participants and winners. Dia gives them to people who have created a Capture Mozilla video.

Given that we have someone willing to do what's needed to make it happen, is there really a reason we shouldn't go ahead? Or to put it another way, if Chelsea goes ahead and turns the finished badges into Open Badges, how does that negatively impact anything happening here?

Comment 38

[Tara (musingt)]

I'm not resisting. Just discussing and sharing my opinion.  If it doesn't require rethinking the design and it's easy to implement. Then, that's fine.

Comment 39

[Tara (musingt)]

Outdated / Outstanding bug - closing out.  
Please ping / re-open as needed.  Thanks!