880794 - [project] Pilot integration with devHub and SSP ads provider

Status: RESOLVED WONTFIX

(Tracking :: User Story, defect)

Description

[Caitlin Galimidi [:c8o]]

Tracker for the pilot ads service provider integration
Vendor selected for pilot - Inneractive
Duration - tbd

Comment 1

[Caitlin Galimidi [:c8o]]

BIZ OBJECTIVES
1. Provide a monetization opportunity for developers
2. Create a dynamic marketplace where HTML5 developers can easily tap into advertising
3. Demonstrate to developers that Mozilla want to help them build a business model
4. Provide a revenue stream for Mozilla 
5. PoC-> is this a viable business for Mozilla to participate in


USER STORIES
a. As a Firefox OS app developer, I want to show relevant ads to users of my app so that I can earn revenue.
b. As a Firefox OS app developer, I want to copy and paste code from a mobile ad reference app so that I can add advertising to my HTML app.

c. As a Firefox OS app developer, I want to give the ad exchange some information about users of my app so that the ads they are shown will be relevant.
d. As a Firefox OS app developer, I want to know how many ad impressions my app is generating, so I know how much money I will get.
e. As a Firefox OS app developer, I want to get paid in a timely and straightforward manner.


KPIs:
1. Increasing rate of adoption (Inneractive). There should be increased adoption rate over time
2. Dev surveys-> Devs offer positive reviews of experience and ease-of-use (they may not like the small amount of money that is coming in, but let's have them love the experience)
3. Revenues generated in proportion to adoption

Comment 2

[Caitlin Galimidi [:c8o]]

Two open decisions:
- whitelist mozilla brand vs. inneractive branded experience
- 3 mos vs. 6 mos

Bill Walker / Ron P:
- can you talk directly to Inneractive to understand exactly what work we (Mozilla) need to do for a whitelist? (I assume this is mostly design / UX work)

- Ron - can you feel out IA for 6 mos engagement or post brazil timeframe?

Comment 3

[Bill Walker [:bwalker] [@wfwalker]]

(In reply to Caitlin Galimidi from comment #2)
> Two open decisions:
> - whitelist mozilla brand vs. inneractive branded experience
> - 3 mos vs. 6 mos
> 
> Bill Walker / Ron P:
> - can you talk directly to Inneractive to understand exactly what work we
> (Mozilla) need to do for a whitelist? (I assume this is mostly design / UX
> work)
> 
> - Ron - can you feel out IA for 6 mos engagement or post brazil timeframe?

Caitlin -- I'm PTO june 9-25. I recommend bringing Maria or Maureen or Wil to that whitelabelling discussion if it happens while I am gone. I personally prefer letting inneractive brand it so we can get started sooner.

Comment 4

[Caitlin Galimidi [:c8o]]

decision: inneractive branded experience for launch