892320 - [New Horizons] Ad Boards

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[New Horizons] Ad Boards

>>Project Overview:
Using this bug as a placeholder. Liza to provide more info tomorrow morning. 



>>Creative Specs & Deliverables:
Will provide tomorrow morning. 

>>Launch Date:
2013-07-15

>>Creative Due Date:
2013-07-15

>>Mozilla Goal:
Firefox OS

>>Points of Contact:
[e-mail]

Comment 1

[Lizz Noonan - she/her (:lizzn)]

Attachment: FPO format example

Hi Ty, Liza got the specs for these ad boards today. They are A1 and I have attached a powerpoint that shows an FPO example of the graphic format on slide 2. LMK if you have questions or if you have enough to start this one.

Comment 2

[Ty Flanagan]

Just checking that these A1 boards are the directional boards on slide 2? Are they meant to be in landscape or portrait mode? Does it require space for a directional arrow too? What content needs to be added on the board other than the logo?

Also, are we creating the 1200mm x 3000mm graphic thats also on slide 2 of the PPT?
If so, what content needs to be on the board?

Comment 3

[lfox]

(In reply to Ty Flanagan from comment #2)
> Just checking that these A1 boards are the directional boards on slide 2?
> Are they meant to be in landscape or portrait mode? Does it require space
> for a directional arrow too? What content needs to be added on the board
> other than the logo?
> 
> Also, are we creating the 1200mm x 3000mm graphic thats also on slide 2 of
> the PPT?
> If so, what content needs to be on the board?


Hi Ty,

The two banner stands on the right of the archway are existing and will look like this (generis ones being used at multiple events): https://basecamp.com/1897137/projects/2523930-firefox-os/attachments/41572570

With that in mind, do we feel the horizontal banner (1200mm x 3000mm) should also have similar content such but reference the event too:

Look ahead in polish

Firefox Day at T-Mobile New Horizons 

Include an arrow (facing up)

Include the flicks & Firefox OS logos

Look & Feel: Firefox OS colours / Fox pointing

Should we replicate the same content on the A1 (Portrait) boards or change to this:

Firefox Day at T-Mobile New Horizons 

Headline: Celebrate with us!

Arrow (need 1 design with arrow facing right, 1 with arrow facing left)

Look & Feel: Firefox OS colours / Fox pointing

Thoughts?

Liza

Comment 4

[lfox]

(In reply to lfox from comment #3)
> (In reply to Ty Flanagan from comment #2)
> > Just checking that these A1 boards are the directional boards on slide 2?
> > Are they meant to be in landscape or portrait mode? Does it require space
> > for a directional arrow too? What content needs to be added on the board
> > other than the logo?
> > 
> > Also, are we creating the 1200mm x 3000mm graphic thats also on slide 2 of
> > the PPT?
> > If so, what content needs to be on the board?
> 
> 
> Hi Ty,
> 
> The two banner stands on the right of the archway are existing and will look
> like this (generic ones being used at multiple events):
> https://basecamp.com/1897137/projects/2523930-firefox-os/attachments/41572570
> 
> With that in mind, do we feel the horizontal banner (1200mm x 3000mm) should
> also have similar content such but reference the event too:
> 
> Look ahead in polish
> 
> Firefox Day at T-Mobile New Horizons 
> 
> Include an arrow (facing up)
> 
> Include the flicks & Firefox OS logos
> 
> Look & Feel: Firefox OS colours / Fox pointing
> 
> Should we replicate the same content on the A1 (Portrait) boards or change
> to this:
> 
> Firefox Day at T-Mobile New Horizons 
> 
> Headline: Celebrate with us!
> 
> Arrow (need 1 design with arrow facing right, 1 with arrow facing left)
> 
> Look & Feel: Firefox OS colours / Fox pointing

I have added the translated text into the comms plan g doc and we can get the artwork translation signed off by the community. 
> 
> Thoughts?
> 
> Liza

Comment 5

[Ty Flanagan]

Can I get access to the google doc which you have put the translated text into please?

Do we need to include the T-mobile logo? in the ad boards too?

Comment 6

[lfox]

(In reply to Ty Flanagan from comment #5)
> Can I get access to the google doc which you have put the translated text
> into please?
> 
> Do we need to include the T-mobile logo? in the ad boards too?

It would be good to get Kristin's approval on the suggested text first. The comms plan including the text is here:
https://docs.google.com/a/mozilla.com/document/d/1gGnJL0PCsEi2U6Kmv3UE2D_b3FDth0pCrt-sv89aQ3E/edit

No, I would not use the T-Mobile logo and just use the Flicks & Firefox OS logos.

Comment 7

[Kristin Baird]

That text is fine. Thanks.

Comment 8

[Ty Flanagan]

Attachment: NH A1 Ad Boards - PDF

Here is the PDF of the ad boards.

Comment 9

[Kristin Baird]

Comment on attachment 776004 [details]
NH A1 Ad Boards - PDF

These look great, assuming the Polish is right.

Comment 10

[Lizz Noonan - she/her (:lizzn)]

Thanks, all. Closing out.