959377 - Data Privacy Day Landing Page Design

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
Data Privacy Day Landing Page Design

>>Project Overview:
Creative Brief: https://docs.google.com/a/mozilla.com/document/d/14rSJWE8fpuP2--edaJvwLiNG4h33jgw5SuKUsJ_Jvog/edit?usp=sharing

Background/goals/objectives: 
We've decided to implement a lovely, simple landing page that highlights and links to the 6 areas of privacy we'd like to cover. The landing page will serve many purposes: there will be one unified message (Mozilla Stands for Privacy), one unified CTA, a main KPI of Mozilla's overall Privacy Day engagement, a page to use for subsequent Privacy Days/other Privacy-related campaigns (ie. Ponemon 2014 announcement) AND a template for similar landing pages to use during other campaigns.



>>Creative Specs & Deliverables:
Use sandstone template. COPY TBD - see Bug 957095.

HEADER: Mozilla Stands for Privacy 

HERO IMAGE: See Bug 959373. Modeled on last year's image: (https://blog.mozilla.org/files/2013/01/most-trusted-privacy-2012.jpg) + Lightbeam web image (http://www.mozilla.org/en-US/lightbeam/)
See Bug 959373

OVERVIEW PARAGRAPH: "With every product Mozilla creates, we put privacy first and foremost. It's in our DNA/in our Manifesto."

BODY: 6 boxes (maybe 2x3) with Header, 1-2 lines of descriptive copy, link/CTA

1. Learn about Mozilla’s Privacy Principles (http://www.mozilla.org/en-US/privacy/)

2. Turn on DNT  (http://www.mozilla.org/en-US/dnt/)

3. “Track the trackers” using Lightbeam (http://www.mozilla.org/en-US/lightbeam/)

4. Use Privacy add-ons in Firefox (https://addons.mozilla.org/en-US/firefox/extensions/privacy-security/)

5. Webmaker - Learn privacy basic practices by remixing the web (https://laura.makes.org/thimble/privacy-and-security-teaching-kit)

6. PR blog post - (Harvey) - Support USA Freedom Act (tentative)


>>Launch Date:
2014-01-28

>>Creative Due Date:
2014-01-22

>>Mozilla Goal:
All

>>Points of Contact:
ARRAY(0x7f02c13df4e8)

Comment 1

[John Slater]

Assigning this to Matt. 

Matt, let's definitely talk about this in Santa Cruz tomorrow!

Comment 2

[Lizz Noonan - she/her (:lizzn)]

Hey Matt! I set the date wrong before, sorry! I just heard from Jesse's team that the design will be needed by Tuesday, 01/21 at 10 AM EST to hit our staging deadlines. 

I also talked to Matej and Troy will have the copy finalized by EOD tomorrow. 

Please let me know if you have questions, concerns, etc!

Thanks!
Lizz

Comment 3

[Stacy Martin [:stacy]]

Lizz - did you get the privacy talking points document I emailed?

Comment 4

[Lizz Noonan - she/her (:lizzn)]

(In reply to Stacy Martin [:stacy] from comment #3)
> Lizz - did you get the privacy talking points document I emailed?

Yes! Thanks Stacy. I added them to the copy bug - Bug 957095.