965087 - Better Titles For 3 Main Pages

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Ben (:bensternthal)]

There are 3 main pages linked to from the HP and presumably will be the main navigation.

Note these in the sitemap: https://mozilla.box.com/s/9m11br0zb2pi09z6x0v5

1.0 I want to know more about FFOS Features and Roadmap
2.0 I Want To Build A Device
3.0 I Want To Build A Branded Device

These names are not very nav friendly and would like help coming up with what we should use. Patrick can advise / answer additional questions you may have.

Comment 1

[Chris More [:cmore]]

I have a few ideas.

1) In the overview copy on the homepage, link the "I want to know more about FFOS Features and Roadmap" links and sub-links from the overview copy instead of just making it a link with nothing else. Then make the "Build a Device" and "Build a Branded Device" as two main CTA boxes. I will attach a screenshot of what Microsoft is doing for their OEM website that has yet to be released.

====

2) Since three nav items is few, we could add few key sub-links in each hierarchy to get that content one click from the homepage. This is similar to what developer.mozilla.org does on their homepage.

About Firefox OS          Build a Device            Build a Branded Device
================          ==============            ======================
sub link 1                sub link 1                sub link 1
sub link 2                sub link 2                sub link 2
...                       ...                       ...

====

Comment 2

[Chris More [:cmore]]

Attachment: Microsoft OEM website screenshot

Comment 3

[Patrick Hundal]

(In reply to Chris More [:cmore] from comment #2)
> Created attachment 8367398 [details]
> Microsoft OEM website screenshot

We could do "Learn", "Build", "Brand"... Or something of this nature.  The titles we have now I'm not married to.

Comment 4

[Chris More [:cmore]]

(In reply to Patrick Hundal from comment #3)
> (In reply to Chris More [:cmore] from comment #2)
> > Created attachment 8367398 [details]
> > Microsoft OEM website screenshot
> 
> We could do "Learn", "Build", "Brand"... Or something of this nature.  The
> titles we have now I'm not married to.

I like that!

Comment 5

[Patrick Hundal]

Then it's done.

Comment 6

[Matej Novak [:matej]]

I love it when I don't have to do anything in a bug.

Nice work!

Can we resolve?

Comment 7

[Patrick Hundal]

(In reply to Matej Novak [:matej] from comment #6)
> I love it when I don't have to do anything in a bug.
> 
> Nice work!
> 
> Can we resolve?

Matej, if you are also blessing this, then I think we can resolve. ;)

Comment 8

[Matej Novak [:matej]]

"Brand" may be a little misleading since it may sound like you're branding something. WDYT?

Comment 9

[Chris More [:cmore]]

If we make the 3 items on the homepage more CTAs than just nav items, we could have a bit of text below the "brand", "build", "learn" than just the text itself.

Comment 10

[Patrick Hundal]

(In reply to Matej Novak [:matej] from comment #8)
> "Brand" may be a little misleading since it may sound like you're branding
> something. WDYT?

Brand will be about branding guidelines, getting access to logos and other assets, as well as getting licensed and certified to brand a device with "firefox OS".  So in that sense they are "branding" a phone with "firefox os".  Is this what you are asking?

Comment 11

[Patrick Hundal]

(In reply to Chris More [:cmore] from comment #9)
> If we make the 3 items on the homepage more CTAs than just nav items, we
> could have a bit of text below the "brand", "build", "learn" than just the
> text itself.

See the posted image of the webpage copy I'm working on.  Falls right in line with this suggestion (based on the OEM site posted)

Comment 12

[Patrick Hundal]

Attachment: Early conception of copy for homepage

Comment 13

[Matej Novak [:matej]]

Thanks for the clarification. That makes sense to me.

Comment 14

[Chris More [:cmore]]

I just uploaded a wire frame to bug 964966 where we are tracking the design of the homepage. I will close out this bug since we agree on the names for the 3 main content areas.