974673 - March 2014 Facebook Graphic Request 2 of 3

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[[e-mail]]

>>Project/Request Title:
March 2014 Facebook Graphic Request 2 of 3

>>Project Overview:
All due by 3/6/14
Locales will have translations by 3/4/14

(1) A graphic that accompanies the Facebook status copy: “This International Women's Day, we celebrate the social, political, and economic achievements of women all over the world.:

Thinking: "Women hold up half the sky. Women must be educated, respected, and
empowered to innovate on at least half of the globally interconnected
tool that is the Web." - Larissa Shapiro, Mozillian

Graphic focus on the word "half" happening in both sentences.

(2) A graphic that accompanies the Facebook status copy: “Will your fortune come true? [LINK]”

Thinking: Graphic of an opened fortune cookie with the fortune paper unrolled so that it is readable with prediction text:

“You will share Firefox with your friends in support of a better Web.

Lucky Numbers: 3, 4, 14, 27”

(3) A graphic that accompanies the Facebook status copy: “5 things #FirefoxOS (and other!) users love about the #LINE messaging app:

1. Unlimited messaging
2. Group chats
3. Stickers
4. Photo sharing
5. It’s free!

Get LINE here: [LINK].”

Thinking:  LINE logo and Firefox OS logo. Imagery of top five things. 

(4) A graphic that accompanies the Facebook status copy: “Have a lucky day!”

Thinking: Can we superimpose a fourth leaf on this three leaf clover? http://www.flickr.com/photos/115274373@N07/12106666954/


>>Creative Specs & Deliverables:
Facebook graphics

>>Launch Date:
2014-03-08

>>Creative Due Date:
2014-03-06

>>Mozilla Goal:
All

>>Points of Contact:
ARRAY(0x7f122fa2e398)

Comment 1

[Jennifer Balaco]

Michaela, 

Do you have the LINE logos? Or know who would have them? I want to make sure we have what we need to get started. 

Thanks!

Comment 2

[[e-mail]]

Copying Winston for any LINE logos he has available from the partner.

Comment 3

[Jennifer Balaco]

Thanks, Michaela. 

I'm assigning this one over to Matt too.

Comment 4

[[e-mail]]

Hi there -- the LINE logo is in this bug: https://bugzilla.mozilla.org/show_bug.cgi?id=971730. As Winston gets more assets, we'll add them there. Since email and Snippet are also doing LINE promos, I'm thinking it makes sense to keep the LINE assets in that central place.

Comment 5

[Jennifer Balaco]

(In reply to [e-mail] from comment #4)
> Hi there -- the LINE logo is in this bug:
> https://bugzilla.mozilla.org/show_bug.cgi?id=971730. As Winston gets more
> assets, we'll add them there. Since email and Snippet are also doing LINE
> promos, I'm thinking it makes sense to keep the LINE assets in that central
> place.

Michaela, that sounds like a great plan! Thanks.

Comment 6

[Sabina]

Hello team!

Here is the localized content for the Women's Day post & fortune cookie. Any doubts please let me know!
Thanks!

https://docs.google.com/a/nobox.com/document/d/132qszKC2z-eIpBBRLijt7jdlubtgin8tykaRlk2GGWU/edit

Comment 7

[MT]

Hi Michaela, it seems that the Flickr link you provided isn't working for me. Could you post the clover image when you have a moment?

Thanks,
Matt

Comment 8

[[e-mail]]

Hi Matt -- for the Flickr images that aren't coming up for you, use:

Flickr ID: mozfirefoxPW: Pictures05

Sorry about that.

Comment 9

[MT]

Attachment: March_FB_post_fortuneCookie.png

Comment 10

[MT]

Attachment: March_FB_post_getLINE.png

Comment 11

[MT]

Attachment: March_FB_post_womansDay.png

Hey Michaela, I've attached Batch2 concepts for this month. Let me know what you think!

Comment 12

[MT]

Attachment: March_FB_post_luckyDay.png

Comment 13

[MT]

Attachment: March_FB_post_fortuneCookie_de.png

Comment 14

[MT]

Attachment: March_FB_post_fortuneCookie_es.png

Comment 15

[MT]

Attachment: March_FB_post_fortuneCookie_gr.png

Comment 16

[MT]

Attachment: March_FB_post_fortuneCookie_hu.png

Comment 17

[MT]

Attachment: March_FB_post_fortuneCookie_pl.png

Comment 18

[MT]

Attachment: March_FB_post_womansDay_de.png

Comment 19

[MT]

Attachment: March_FB_post_womansDay_es.png

Comment 20

[MT]

Attachment: March_FB_post_womansDay_gr.png

Comment 21

[MT]

Attachment: March_FB_post_womansDay_hu.png

Comment 22

[MT]

Attachment: March_FB_post_womansDay_pl.png

Comment 23

[MT]

Attachment: March_FB_post_womansDay_pt.png

Comment 24

[John Slater]

Awesome, thanks Matt.

Question: is there significance to the lucky numbers? If not, I would suggest removing them and making the copy a little bigger...the copy seems like it's the real hook here.

Comment 25

[MT]

Hmm, I'm not sure what the significance is, but I agree if they aren't crucial it would allow the copy to have a greater impact.

Comment 26

[[e-mail]]

The lucky numbers are the month, date, and year of the post, and also the version of Firefox! If you think it's better without them, that works. I added them in for the people with time on their hands to figure it out ;).

Comment 27

[MT]

Here is an example without the lucky numbers: 

http://cl.ly/image/1T1W1P3O0t2R

Comment 28

[[e-mail]]

I like the lucky numbers, but will defer to John :).

Comment 29

[John Slater]

I like it without the numbers personally.

Comment 30

[Sabina]

Hello team!

We need the LINE graphic localized to the countries in this Google Doc. Please & thank you!

https://docs.google.com/a/nobox.com/document/d/1gTGk2LO8aDADpaUTdKRQa9qyWpwvyGTidT_9HdgGKww/edit

Comment 31

[MT]

Attachment: March_FB_post_getLINE_de.png

Comment 32

[MT]

Attachment: March_FB_post_getLINE_es.png

Comment 33

[MT]

Attachment: March_FB_post_getLINE_hu.png

Comment 34

[MT]

Attachment: March_FB_post_getLINE_pl.png

Comment 35

[MT]

Attachment: March_FB_post_getLINE_pt.png

Comment 36

[[e-mail]]

Hi Matt! Facebook just fixed a bug about global targeting that unfortunately impacted Firefox. Our fortune cookie posts didn't go up since the bug wasn't fixed in time. They're now rescheduled for April 10. With this, could we change the lucky numbers for each locale to 4, 10, 14, and 28? (Dated numbers, and version of Firefox.) Apologies. This is the only set of graphics that needs changing due to the Facebook issue.

Comment 37

[Sabina]

Hello! 

Quick note! There is a typo in the PT Line image: it's suppose to be ''mensagens''. 

1. Mensagens ilimitadas
2. Conversas em grupos
3. Figurinhas
4. Compartilhamento de fotos
5. É de graça!

Comment 38

[MT]

Attachment: March_FB_post_getLINE_pt.png

Thanks for catching that, Sabina. Here is an updated version.

Comment 39

[MT]

(In reply to [e-mail] from comment #36)
> Hi Matt! Facebook just fixed a bug about global targeting that unfortunately
> impacted Firefox. Our fortune cookie posts didn't go up since the bug wasn't
> fixed in time. They're now rescheduled for April 10. With this, could we
> change the lucky numbers for each locale to 4, 10, 14, and 28? (Dated
> numbers, and version of Firefox.) Apologies. This is the only set of
> graphics that needs changing due to the Facebook issue.

Hey Michaela, not a problem I can make the update.

Comment 40

[Sabina]

Thanks Matt!!

Comment 41

[MT]

Attachment: March_FB_post_fortuneCookie_de.png

Comment 42

[MT]

Attachment: March_FB_post_fortuneCookie_es.png

Comment 43

[MT]

Attachment: March_FB_post_fortuneCookie_gr.png

Comment 44

[MT]

Attachment: March_FB_post_fortuneCookie_hu.png

Comment 45

[MT]

Attachment: March_FB_post_fortuneCookie_pl.png

Comment 46

[MT]

Attachment: March_FB_post_fortuneCookie.png

Comment 47

[Jennifer Balaco]

I'm going to resolve this one, since Matt has delivered all the posts and March is over.

Comment 48

[[e-mail]]

Hi team -- the fortune cookie post is ironically officially our "unlucky" post. In March, we couldn't post it due to Facebook targeting bugs, and in April we couldn't post it due to the crisis. It is now rescheduled for May. 

Matt, I hate to ask, but let's just remove the numbers now from the fortune cookie posts. (In case we have to change the date again, which seems to be the trend.)

Comment 49

[MT]

Attachment: March_FB_post_fortuneCookie_de.png

Comment 50

[MT]

Attachment: March_FB_post_fortuneCookie_es.png

Comment 51

[MT]

Attachment: March_FB_post_fortuneCookie_gr.png

Comment 52

[MT]

Attachment: March_FB_post_fortuneCookie_hu.png

Comment 53

[MT]

Attachment: March_FB_post_fortuneCookie_pl.png