984189 - [Australis] Community Toolkit - Poster

Status: RESOLVED FIXED

(Marketing :: Design, task, P1)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[Australis] Community Toolkit - Poster 

>>Project Overview:
Placeholder for Australis launch poster for community toolkit



>>Creative Specs & Deliverables:
Deliverable: Poster graphic that can be printed locally by community

Specs: A1 or A0 size

>>Launch Date:
Not provided

>>Creative Due Date:
2014-04-01

>>Mozilla Goal:
Firefox Deskop

>>Points of Contact:
ARRAY(0x7f17c9db6ac8)

Comment 1

[Lizz Noonan - she/her (:lizzn)]

We met today to define creative elements. Jen, you and I can get together for a few minutes on Monday to go over these but they should be ready to send to a designer. 

Creative elements: 

- Headline: There's never been a better time for Firefox
- Photo/Graphic: Photo from Summit of the Firefox crowdsurfing
- Firefox logo + wordmark
- URL: mozilla.org/firefox

Size: A1

Comment 2

[Matej Novak [:matej]]

Updated URL: firefox.com/desktop

Comment 3

[Jennifer Balaco]

Lizz, can you confirm the due date for this? Hoping that it can be pushed back a little bit. Assigning over to Lee.

Comment 4

[Gen Kanai [:gen]]

(In reply to Jennifer Balaco from comment #3)
> Lizz, can you confirm the due date for this? Hoping that it can be pushed
> back a little bit. Assigning over to Lee.

Friday April 4 is fine. We are going to try to do as much local production as possible but still communities will need the 3 weeks to identify printers and get the posters produced.

Comment 5

[Lizz Noonan - she/her (:lizzn)]

Hey Lee - wanted to check in to see if we're on track for today's due date. Thanks!

Comment 6

[Lee Tom]

Attachment: australis_poster_A1_horiz.png

Hi Lizz, 
After several discussions with the Creative team, we felt a need to promote the Australis in a more simplified/iconic way. The crowd-surfing fox is on a short list of images to use since it's great, but executionally, will be better served in a different context. The unique visual through-line for *most of the Australis promos will be the tabbed-shaped bounding box which nods to our UI enhancements while staying out of the way of the header we choose. 

With regards to the header, my understanding is that, “There’s never been a better time for Firefox” might need to be re-written in-lieu of what Mozilla is currently going through. Is this something you can confirm? 

It will be easy enough to swap out headlines, but here's what the poster looks like, otherwise.

Comment 7

[John Slater]

Adding to what Lee said, the Creative team talked and felt that the crowdsurfing fox option we discussed last week was probably best served for something else. Happy to discuss that more if you'd like.

I like this approach for this deliverable. That said, I think it's very likely that we'll be changing that tagline. Would recommend pausing here and then (hopefully) finalizing with an updated line on Monday.

As for this specific design, since it's a poster it feels like it should be A1 vertical, not horizontal. Or am I missing a detail?

Comment 8

[Lee Tom]

The dimensions are set as A1, just rotated 90 degrees as the horizontal orientation fit the content/layout better.


(In reply to John Slater from comment #7)
> Adding to what Lee said, the Creative team talked and felt that the
> crowdsurfing fox option we discussed last week was probably best served for
> something else. Happy to discuss that more if you'd like.
> 
> I like this approach for this deliverable. That said, I think it's very
> likely that we'll be changing that tagline. Would recommend pausing here and
> then (hopefully) finalizing with an updated line on Monday.
> 
> As for this specific design, since it's a poster it feels like it should be
> A1 vertical, not horizontal. Or am I missing a detail?

Comment 9

[Lee Tom]

Australis messaging has not changed. Here's the final art as PDF

http://cl.ly/2G433t0U0t31

Comment 10

[Lee Tom]

Attachment: australis_poster_A1_final.ai

PDF file couldn't be uploaded. Here's an AI file that might suffice for printers. If not let me know.

Comment 11

[Kami]

Hi,
Is there any centralized effort to create localized version of this poster? I happy to provide the Hungarian translation if you can provide the localized poster.

Comment 12

[Lee Tom]

Kami, can you send me the Hungarian translation? 

(In reply to Kami from comment #11)
> Hi,
> Is there any centralized effort to create localized version of this poster?
> I happy to provide the Hungarian translation if you can provide the
> localized poster.

Comment 13

[Kami]

Hungarian translation is:

Soha nem volt ilyen időszerű a Firefoxra váltás

Comment 14

[Kami]

Also I would like to do one (or two) rollup in Hungarian described in 984190. Thanks!

Comment 15

[Matej Novak [:matej]]

Just flagging this as another asset that will be affected by the headline change.

Comment 16

[Lee Tom]

Attachment: australis_poster_A1_final.ai

Here's the updated A1 poster with "Committed to you, your privacy and an open Web" message.

Comment 17

[Gen Kanai [:gen]]

Thanks Lee! Is this final? (We need to distribute to community for local printing and localization, etc.)

Comment 18

[John Slater]

Yep, final - ready to go!