990273 - Internal campaign for Australis GA

Status: RESOLVED FIXED

(Marketing :: Video, task)

Description

[Mardi]

>>Project/Request Title:
Internal campaign for Australis GA 

>>Project Overview:
Internally facing (staff and core Mozillians) communications campaign around Australis that evokes feelings of Mozilla pride (and acknowledgement for those who worked on this release), reinforces the behaviors that make Mozilla great, and compliments the external campaign.

Using a countdown marked by a 1 - 2 minute video message shared each Monday Project call in April (14, 21, 28) with a celebratory, Australis-themed cantina or lunch (local choice) in spaces on the 29th where the final clip will be shared.
 
Elements:
 
On Monday’s in April, during the Project call and Johnath or Madhava will introduce a video snip before desktop update. Themes (which came from the Culture Pulse values assessment we conducted just prior to the Summit) for each week are as follows:

14th - INTRO + INNOVATION 
21th - COLLABORATION 
28st - FUN/UNCONVENTIONAL  
29th (shown at cantina) - TRUST 

Each meeting would be followed by a short note from Johnath or GMC or Mahdav with a link to the clip for anyone who missed it (to everyone@ + mozillians).

April 29th celebratory, Australis-themed cantina in each Mozilla space:
Each space has an emcee to “host” the cantina (desktop person)
Show the 4th TRUST video.
Showcase the Glow campaign screens + stream from one or two locations so Mozillians can participate. 


>> Creative Help Needed:
Copy:    No 
Design:  No 
Video:   Yes 
Other:  No

>>Creative Specs:
1-2 minute X 4 videos that will be posted via Air Mozilla and shareable.

>>CTA and Design:
Full brief is here: https://docs.google.com/a/mozilla.com/document/d/15KOfaCtsdyBE_08VfO5U8tLHRxH9OZTdeNpH7Z92YDg/edit#


>>Creative Due Date:
2014-04-09

>>Launch Date:
2014-04-14

>>Mozilla Goal:
Firefox Browser

>>Points of Contact:
ARRAY(0x7f5ef1194c70)

Comment 1

[Rainer Cvillink]

All the interviews are scheduled for Thursday(Remote), Friday(SF and MV) and next Tuesday (Toronto, a volunteer is helping out there) ...