997399 - Australis Desktop Usage Campaign Copy Review

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Jean Collings]

Hi Matej,

We are running a usage campaign with one theme per week for 5 different themes after the Australis launch.

Please see Laura's brief for more details: https://docs.google.com/a/mozilla.com/document/d/1unfz-gfPI0MtLsjm85ADR7LwV01AiX1PEbm4eQ0iJI0/edit

The snippet will essentially link to this landing page that covers all 5 themes. However, for each week, we will specifically highlight a theme. 

Copy review:


Week 1 Theme: Bookmarks
“Thanks for choosing the latest Firefox. See what you can do with bookmarks!” 


Week 2 Theme: Remove buttons
"Want to simplify your Firefox and learn how to remove buttons? Find out more here!"

Week 3 Theme: Add buttons
"See some great ways users are customizing their Firefox and learn how you can, too."

Week 4 Theme: Sync
“Love Firefox and want to access your bookmarks, passwords and more from any device? Create a Sync account.” 

OR

"Learn how Sync helps you make Firefox your own wherever you use it."

Week 5 Theme: Add favorite add-on into menu
“Add-ons are tools that make your life easier and more fun. Add some to Firefox to make browsing more awesome.”

Due date for copy review would be May 1st so I can get this to L10N.

Comment 1

[Matej Novak [:matej]]

These look good. The only one I changed significantly was the one for week 3, since I'm not sure we'll be showing how other people customize their Firefox. I made other, smaller tweaks throughout. I'll also share my copy for the page with you when I'm done so you can see if there's anything you want to update accordingly.

Week 1 Theme: Bookmarks
“Thanks for choosing the latest Firefox. Now see what you can do with bookmarks!”

Week 2 Theme: Remove buttons
"Want to simplify your Firefox and learn how to remove buttons? Get started!"

Week 3 Theme: Add buttons
"See some great ways you can customize Firefox and make it work the way you do."

Week 4 Theme: Sync
“Love Firefox and want to access your bookmarks, passwords and more from any device? Sign in to Sync.” 

Week 5 Theme: Add favorite add-on into menu
“Add-ons are tools that make your life easier and more fun. Add some to Firefox to make browsing more awesome.”

Comment 2

[Jean Collings]

Great, thank you!

Comment 3

[John Slater]

Thanks Matej!