Bugzilla

Chatted with @k88hudson about this briefly already. The Owned Media Network team is eager to test a one-scene send-to-device snippet template that provides a more direct path to downloading our mobile app, since we know we lose some people after the first click of our current two-scene template before they ever enter their email address or phone number. We'd like to streamline this with the assumption that it will boost conversion rates.

A similar effort for the Firefox Lite (formerly Firefox Rocket) team was conducted previously that garnered positive results, but it doesn't appear that the send-to-device card "S2DC" template ever made it to ASR production. See Bug 1493065.

Ideally this template would be smaller than the current second-scene S2D template today, see attached screenshot (e.g. rather than having a large logo above the text, we could use a smaller logo to the left of the text like our standard snippets + the dismiss button/bar could be replaced by a hover-over 'x' like our standard one-scene snippets), but it would need to be larger than a simple snippet in order for the S2D form to fit.

Chatted with @k88hudson about this briefly already. The Owned Media Network team is eager to test a one-scene send-to-device snippet template that provides a more direct path to downloading our mobile app, since we know we lose some people after the first click of our current two-scene template before they ever enter their email address or phone number. We'd like to streamline this with the assumption that it will boost conversion rates. The goal being to get something in market as soon as possible so we can test with it, to help inform how we conduct our larger September moment campaigns.

A similar effort for the Firefox Lite (formerly Firefox Rocket) team was conducted previously that garnered positive results, but it doesn't appear that the send-to-device card "S2DC" template ever made it to ASR production. See Bug 1493065.

Ideally this template would be smaller than the current second-scene S2D template today, see attached screenshot (e.g. rather than having a large logo above the text, we could use a smaller logo to the left of the text like our standard snippets + the dismiss button/bar could be replaced by a hover-over 'x' like our standard one-scene snippets), but it would need to be larger than a simple snippet in order for the S2D form to fit.

Chatted with @k88hudson about this briefly already. The Owned Media Network team is eager to test a one-scene send-to-device snippet template that provides a more direct path to downloading our mobile app, since we know we lose some people after the first click of our current two-scene template before they ever enter their email address or phone number. We think streamlining this will boost conversion rates. The goal would be to get something in market as soon as possible so we can test with it, to help inform how we conduct our larger September moment campaigns.

A similar effort for the Firefox Lite (formerly Firefox Rocket) team was conducted previously that garnered positive results, but it doesn't appear that the send-to-device card "S2DC" template ever made it to ASR production. See Bug 1493065.

Ideally this template would be smaller than the current second-scene of our S2D template today, see attached screenshot (e.g. rather than having a large logo above the text, we could use a smaller logo to the left of the text like our standard snippets + the dismiss button/bar could be replaced by a hover-over 'x' like our standard one-scene snippets), but it would need to be larger than a simple snippet in order for the S2D form to fit.

Chatted with @k88hudson about this briefly already. The Owned Media Network team is eager to test a one-scene send-to-device snippet template that provides a more direct path to downloading our mobile app, since we know we lose some people after the first click of our current two-scene template before they ever enter their email address or phone number. We think streamlining this will boost conversion rates. 

The goal would be to get something in market as soon as possible so we can test with it, to help inform how we conduct our larger September moment campaigns.

A similar effort for the Firefox Lite (formerly Firefox Rocket) team was conducted previously that garnered positive results, but it doesn't appear that the send-to-device card "S2DC" template ever made it to ASR production. See Bug 1493065.

Ideally this template would be smaller than the current second-scene of our S2D template today, see attached screenshot (e.g. rather than having a large logo above the text, we could use a smaller logo to the left of the text like our standard snippets + the dismiss button/bar could be replaced by a hover-over 'x' like our standard one-scene snippets), but it would need to be larger than a simple snippet in order for the S2D form to fit.