1059947 - Update Universal Analytics tracking codes for tracking Feed events

Status: RESOLVED FIXED

(Marketplace Graveyard :: General, defect, P2)

Description

[David Bialer [:dbialer]]

Advice for how to do this better in tracking, instead of doing what we do now, track events from feed as follows:

For Example, on click, set the following event:

ga('send', 'event', 'Marketplace Feed Interactions', element, elementName);

where element could be:
Collection Elements (such as mega collections)
Featured App
Branded Editorial
Operator Shelf Elements

and elementName is a child of element such as:
collection-name:id
AppName:id
branded-editorial-name:id
operator-shelf name:id
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Gareth Cull
12:23 PM Aug 15
	
One thing I am currently wondering about is how do we capture impressions of each of these elements. I'm thinking we could store the elementName (referenced in my comment above) in its own separate custom dimension. So when the page view gets sent to GA, we could send along a series of custom dimensions which tell us which elements are on the page. Perhaps one custom dimension for each elementName or Type.
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Gareth Cull
12:23 PM Aug 15
	
Knowing both impressions and clicks on each element type will allow us to understand what elements are the most engaging within the feed and allow us to calculate conversions for each element.