1071851 - copy for tiles product page on www.mozilla.org - live october 14

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Bryan Clark (DevTools PM) [:clarkbw]]

As Tiles goes live with the coming release of Firefox 33 we need to finalize the public facing copy we want to use.

Page Design: bug 1057540
Implementation: bug 1057572

Currently we're pointing to the Tiles wiki page ( https://wiki.mozilla.org/Tiles ) as necessary.

The intended targets for this page are press and users, the page is linked to from within the Tiles implementation via a "Learn More" link you can see in attachment 8476909 [details]

Draft outline for the page is this:
* Intro Tiles and New Tab Page
* Explain Sponsored Tiles
* Link to SUMO / Wiki and other resources
* FAQ

Original FAQ on Directory Tiles: https://blog.mozilla.org/advancingcontent/2014/02/13/more-details-on-directory-tiles/

Nightly Testing FAQ
https://docs.google.com/a/mozilla.com/document/d/1Ujg55mU6BrKttWTLj3nukXkhFCdkBq35r-YLe-rGLTU/edit?usp=sharing

Current Tiles FAQ
https://docs.google.com/a/mozilla.com/document/d/1noa7Z_o0kM9U377I4Amn5bj1xKNGm0FDuxulZ856pLk/edit?usp=sharing

Tiles SUMO Page
https://support.mozilla.org/en-US/kb/how-do-tiles-work-firefox

Comment 1

[Bryan Clark (DevTools PM) [:clarkbw]]

Ok, we're good to go with this page: https://docs.google.com/a/mozilla.com/document/d/1XlkA-BS0bl1Pg4-q9Q06j8HXhuBoQOqBOaSIw2Ji24M/edit#

Here's the text inline:

A Brand New Tiles Experience

With Enhanced Tiles and Directory Tiles, Firefox provides users easy access to interesting, relevant content, whether it’s the sites they visit most or new sites for them to discover.

What are Tiles?

When you open a new tab in Firefox, you see several rectangles that link to different websites. Some people call them squares, windows or bookmarks; we call them Tiles.

What are Enhanced Tiles?

Existing Firefox users will be offered a set of Enhanced Tiles based on their browsing history. The Enhanced versions replace the default screenshot with a better image and are displayed only for sites that the user has visited. The improved image is supplied by the site or partner and can include a logo plus a rollover image. If you frequent Amazon.com, for example, you might see the Amazon logo or icon, instead of a screenshot.

What are Directory Tiles?

New Firefox users are initially given a set of Directory Tiles as suggestions for sites that may be of interest to them. Instead of displaying a blank set of Tiles, Firefox shows content from Mozilla and some Mozilla partners. All partner content is marked as “sponsored” and users have complete control to edit or remove any Tile.

Respects your privacy 

As with all Mozilla products, Tiles provide users with extensive control over their personal data. Data collection is limited to the aggregate number of impressions, clicks and Tile placement. Nothing is ever personally identifiable. In other words, we don’t know who clicks on what. We just know the total number of views and clicks an individual Tile receives. This helps us deliver the most interesting and relevant content. You can deactivate click and impression tracking by clicking on the gear icon on the top right corner of the new tab page, and selecting Classic to show only unenhanced History Tiles or Blank mode.

Empowering the Mozilla Community
 
Tiles play a role in empowering thousands of Mozilla volunteers to support our mission by promoting local open source events and content. You can learn more about how to participate in your local Mozilla community <a href=”https://www.mozilla.org/en-US/contribute/”>here</a>.

Frequently Asked Questions

Are you tracking users now?
We only collect data from the New Tab page in aggregate form, meaning no data is personally identifiable.  

What data is being collected?
Aggregate data from the New Tab page includes impressions, clicks and tile placement.

What data is collected when I opt out?
No data is collected when a user chooses to opt out of the enhanced Tiles experience.

Where can I learn more?
(links to other Blog Posts)


== Sidebar ==

Tiles Preferences

http://cl.ly/image/181E0w1W0O0f

For more help please see the Tiles Support Page

Comment 2

[Bryan Clark (DevTools PM) [:clarkbw]]

Already reviewed and the uplift work is being done in bug 1059518