1082763 - Design updated Webmaker mentor page

Status: RESOLVED FIXED

(Webmaker Graveyard :: webmaker.org, defect)

Description

[Cassie McDaniel [:cassiemc]]

Based on the brief here: https://teach.etherpad.mozilla.org/mentor-info

Let's suggest some easy / low-hanging fruit improvements to the Webmaker Mentor page for Mozfest.

Comment 1

[Matthew Willse [:mattheww]]

Attachment: Revised mentor landing page https://redpen.io/p/yod6d09dc509e11ff8

Proposed edit of /mentor. Quick and easy changes to clean up the page. The goal: less talk, stronger calls to action. 

The page currently serves a mix of professional teachers and budding mentors at various levels of experience. The new simplified flow aims to 

1 - get them on the list
2 - connect them to the community
3 - elevate their confidence and skills
4 - before we ask them to create an event

Comment 2

[Matthew Willse [:mattheww]]

It's still a lot for one page, but I understand the need for a single first stop for new contacts. 

Long term, we could have an onboarding flow for mentors as they make their profile, identify what they know & like, and then point them directly to a single next step.

Comment 3

[Michelle Thorne]

Thanks, Matthew! Love the huge step towards simplicity. 

The biggest challenge at the moment seems: the flow to sign-up (BSD) and to introduce yourself (Discourse). 

Is there a way we could simplify. Maybe use an email field, like on the partner landing pages. And then we can have supporting links to the Discourse to talk with the community more. But otherwise seems like we miss this conversion. 

Adding Lainie, Amira and Paul for thoughts as well.

Comment 4

[Matt Thompson (@OpenMatt :OpenMatt)]

This is great work. Let's move quickly to make sure it gets shipped to production before MozFest. Then we can always refine further later. 

Next steps:

1) Design review (Cassie)

2) Copy review
** Content: Lainie, Amira, Paul
** Final proof: Matt or Erika D 

3) File a build a ticket. To turn the the finalized design into a real page and ship.

Comment 5

[Matthew Willse [:mattheww]]

Attachment: Revised copy added to redpen https://redpen.io/fc4dfcfc3476a74717

Revised design/copy in redpen based on feedback. Ready for design review then ticket for implementation.

Comment 6

[Matthew Willse [:mattheww]]

Attachment: Text for mentor page https://webmaker.etherpad.mozilla.org/mentor-landing-page-copy

I put the text and links in a pad for easier implementation. Final copy edits should be done here.

Comment 7

[Matt Thompson (@OpenMatt :OpenMatt)]

* Matthew: I can't access that pad

Comment 8

[Matthew Willse [:mattheww]]

Attachment: Updated design: https://redpen.io/fc4dfcfc3476a74717

Revised design with implementation notes. Added comments in redpen to call out adjustments from last iteration. 

Unlocked the etherad for final copy edits.

Comment 9

[paulj]

This looks awesome. A great improvement. 

My only comment is re: the main CTA "Join the Mailing List". We aren't giving anyone a compelling reason to do that. From user perspective sounds like another email I don't need. 

Some alternatives: "Volunteer to become a mentor" "Sign up to learn more" "Sign up to learn more about Webmaker Mentors" "Become a mentor" "Sign up for more info" "Contact me about becoming a mentor"

Comment 10

[Matt Thompson (@OpenMatt :OpenMatt)]

* PaulJ: +1. Can you make your edits directly to the pad? 
https://webmaker.etherpad.mozilla.org/mentor-landing-page-copy

* Otherwise: r+ from me on copy. Made a few proofing tweaks.

Comment 11

[paulj]

Done

Comment 12

[Cassie McDaniel [:cassiemc]]

Comment on attachment 8506442 [details]
Updated design: https://redpen.io/fc4dfcfc3476a74717

Really like the copy updates. Left a couple comments around implementation. I'd like to help with the feature image, ping me.

Comment 13

[Matthew Willse [:mattheww]]

Michelle -- primary CTA is a button for list signup. Do you have a URL for the BSD form?

Comment 14

[Michelle Thorne]

Yes, it's this one: https://sendto.mozilla.org/page/s/mentor-signup

We can remove the name fields to ensure it's the simplest sign-up. Let me know if I should modify that.

Comment 15

[Michelle Thorne]

Quick, minor edits to the copy in the etherpad. Also added to redpin for easy reference.

Comment 16

[Matthew Willse [:mattheww]]

Looks like we're ready to build this!! I will update redpen with Michelle's final edit. Any new adjustments should happen in the etherpad and the build bug (Bug 1083925).