1085166 - [Firefox 10th] Moz.org homepage tile updates

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[Firefox 10th] Moz.org homepage tile updates

>>Project Overview:
We want to make sure we are looking holistically at the tile designs for the 10th anniversary (and always). So I am closing out the individual bugs in favor of this one bug. 

>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
https://www-demo5.allizom.org/en-US/


>>CTA and Design:
Two large tiles - one for dev browser and one for the campaign page. 

>>Creative Due Date:
2014-10-22

>>Launch Date:
2014-11-10

>>Mozilla Goal:
Firefox Browser

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail], [e-mail], [e-mail], [e-mail], [e-mail], [e-mail]

Comment 5

[Lizz Noonan - she/her (:lizzn)]

Hi Ty - would like to show these in Tuesday's creative review, if possible. Please post your design drafts tomorrow. Thanks!

Comment 6

[Matej Novak [:matej]]

(In reply to Lizz Noonan from comment #5)
> Hi Ty - would like to show these in Tuesday's creative review, if possible.
> Please post your design drafts tomorrow. Thanks!

Do we have copy for these yet? Is that happening in a different bug?

Comment 7

[Lizz Noonan - she/her (:lizzn)]

 (In reply to Matej Novak [:matej] from comment #6)
> (In reply to Lizz Noonan from comment #5)
> > Hi Ty - would like to show these in Tuesday's creative review, if possible.
> > Please post your design drafts tomorrow. Thanks!
> 
> Do we have copy for these yet? Is that happening in a different bug?

Matej - this is for copy and design, because they were all in different bugs and John wanted to look at the project holistically.

Comment 8

[Jennifer Bertsch [:jbertsch]]

Let's discuss in our homepage meeting at 12:30pm today. I chatted briefly with John and recommended that we should homepage assets next week.

Comment 9

[Matej Novak [:matej]]

(In reply to Lizz Noonan from comment #7)
>  (In reply to Matej Novak [:matej] from comment #6)
> > (In reply to Lizz Noonan from comment #5)
> > > Hi Ty - would like to show these in Tuesday's creative review, if possible.
> > > Please post your design drafts tomorrow. Thanks!
> > 
> > Do we have copy for these yet? Is that happening in a different bug?
> 
> Matej - this is for copy and design, because they were all in different bugs
> and John wanted to look at the project holistically.

Thanks, Lizz. In that case I think this should be assigned to MJ until copy is done, then hand it over to Ty.

Comment 10

[Matej Novak [:matej]]

(In reply to Jennifer Bertsch [:jbertsch] from comment #8)
> Let's discuss in our homepage meeting at 12:30pm today. I chatted briefly
> with John and recommended that we should homepage assets next week.

I feel like there's a critical verb missing here.

Comment 11

[Matej Novak [:matej]]

New promo copy:


[Influence industries (big) — 10th anniversary]

Firefox: The independent choice
Help us celebrate 10 years of choice and independence online.
Watch our video


[Build products (big) — Firefox Dev Edition]

Introducing Firefox Developer Edition
The only browser made only for developers.
Get Firefox Developer Edition


[Teach the Web (big) — TOS]

Open is better
Read our online publication about all things open.
Visit The Open Standard


[Teach the Web (small) — Webmaker]

Become a Webmaker

Comment 12

[Matej Novak [:matej]]

And for the overlay promo:

Continue to mozilla.org

Choose Independent

Help us celebrate 10 years of Firefox.

Watch the video

Share the video

Comment 13

[Jennifer Bertsch [:jbertsch]]

Craig and Flod - you can see the full plan here:  https://docs.google.com/a/mozilla.com/spreadsheet/ccc?key=0Aj3C356pEHIcdDRxeVhWM0JCVF9OVHdhVFFxNHplLVE&usp=drive_web#gid=1

Please decide among yourselves what should be in the main lang file vs just on the homepage

Note:  we are making one update to the homepage this week, with Android going into the large "products" spot currently occupied by desktop.

Comment 14

[Ty Flanagan]

Attachment: Mozilla_Homepage_PromoTiles_27Oct2014.jpg

Here is the mockup of the updated tiles

Comment 15

[Ty Flanagan]

Attachment: Mozilla_Homepage_CampaignTakeover_27Oct2014.jpg

Mockup of the campaign takeover

Comment 16

[Ty Flanagan]

And lastly, the PSD:

https://www.dropbox.com/s/gdd1uljnuzjks7j/Mozilla_Homepage_PromoTiles_27Oct2014.psd?dl=0