1085504 - [Firefox 10th] MDN Banner Update (copy)

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[Firefox 10th] MDN Banner Update (copy)

>>Project Overview:
We met with the MDN earlier this week to scope out a ad-like campaign on MDN. Something that hasn't been done before but they see the value in promoting Dev Edition to their audience. 

Think of these as content ads focused on generating awareness to a developer audience.

I took a stab at the messaging and sharing FWIW:
"Build the web with Firefox Developer Edition. The only browser designed for developers like you. Learn more."

That being said, this is the ask: see slide 15 of this deck: https://docs.google.com/a/mozilla.com/presentation/d/11Nvz2KQkOANQehKaiuYteP_-9xyqb7g859rLX_f6hTk/edit#slide=id.g4306d026b_023

>> Creative Help Needed:
Copy:   Yes 
Design:  No 
Video:   No 
Other:  No

>>Creative Specs:
1. Top page banner: logo and copy only

2. Front page tile ad: Logo on one-color background and copy
  - Dimensions: 432px x 168px

3. Tile ad: Logo on one-color background and copy
  - Dimensions: 250 px x 169 px

4. Developer Edition Intro on Dev Tools (replacing Aurora copy): https://developer.mozilla.org/en-US/docs/Tools
Copy only. This can be pulled from product page copy deck.

>>CTA and Design:
See above. 

>>Creative Due Date:
2014-10-31

>>Launch Date:
2014-11-10

>>Mozilla Goal:
Firefox OS

>>Points of Contact:
[e-mail], [e-mail], [e-mail]

Comment 1

[Troy Palmer]

Is there a rough copy outline / expectation for the Intro paragraph (item no. 4 in the specs listed above)?

The Aurora copy has six bullet points / links and I'm just wondering if I should be looking at doing something similar for the Dev Edition, or if I should just provide more of a standard paragraph. 

Thanks,
Troy

Comment 2

[Troy Palmer]

Hey everyone

Here is the link to copy deck — it contains copy for the MDN banner and copy for an intro on Developer Tools MDN page.

https://docs.google.com/document/d/1VHuQCO3TeEnWhUuticlMPWaRtj4hVqt0Zpy9qF8LK8g/edit?usp=sharing

Please let me know if there are any questions.

Thanks,
Troy

Comment 3

[Lee Tom]

Hi all, 
Please take a look at these banners and let me know if I'm missing anything: 
http://cl.ly/1h0E2H043F0z

Comment 4

[Troy Palmer]

Hey Lee (and everyone)

After seeing the layouts with the full logo in place, I'm thinking we can probably take the name out of the copy line (just like we did with the product page headline). If it fits, I'd suggest we go with something like this for all of the different sizes:

LOGO - Firefox Developer Edition
COPY - Build the Web with the only browser built for developers.

Thoughts?

Comment 5

[Matej Novak [:matej]]

What if it were something like this?

LOGO - Firefox Developer Edition
COPY - Introducing our first ever browser built for those who build the Web.

Comment 6

[Troy Palmer]

That works for me. Thanks.


(In reply to Matej Novak [:matej] from comment #5)
> What if it were something like this?
> 
> LOGO - Firefox Developer Edition
> COPY - Introducing our first ever browser built for those who build the Web.

Comment 7

[Lee Tom]

Thanks for the quick revisions, guys. 

Here are the updated assets: http://cl.ly/0P253Z021O1e

Comment 8

[Matej Novak [:matej]]

(In reply to Lee Tom from comment #7)
> Thanks for the quick revisions, guys. 
> 
> Here are the updated assets: http://cl.ly/0P253Z021O1e

Hey Lee, that link gives me the same layouts as before.

Comment 9

[Lee Tom]

Oopps! 
Cloud app'd the wrong .zip folder - http://cl.ly/0c2g3u0u1K06



(In reply to Matej Novak [:matej] from comment #8)
> (In reply to Lee Tom from comment #7)
> > Thanks for the quick revisions, guys. 
> > 
> > Here are the updated assets: http://cl.ly/0P253Z021O1e
> 
> Hey Lee, that link gives me the same layouts as before.

Comment 10

[Matej Novak [:matej]]

(In reply to Lee Tom from comment #9)
> Oopps! 
> Cloud app'd the wrong .zip folder - http://cl.ly/0c2g3u0u1K06

The two smaller ones still repeat the name of the product. I know there are space limitations there, but maybe they could be:

Built for those who build the Web

Would that fit?

Comment 11

[Lee Tom]

can you guys make changes to the copy doc and let me know when you think it's final. I can't make new assets for every iteration.

Comment 12

[Matej Novak [:matej]]

(In reply to Lee Tom from comment #11)
> can you guys make changes to the copy doc and let me know when you think
> it's final. I can't make new assets for every iteration.

I'm on PTO today, so I'll let you and Troy sort it out, but the suggestions in comment 4 and comment 5 were supposed to be for all sizes, so this isn't a new iteration.

Comment 13

[Troy Palmer]

I'll update the doc and post here when it's done. Stay tuned.

Comment 14

[Lee Tom]

That wasn't clear as 2 of the assets had copy plus CTAs. The other 2 just had CTAs. 


(In reply to Matej Novak [:matej] from comment #12)
> (In reply to Lee Tom from comment #11)
> > can you guys make changes to the copy doc and let me know when you think
> > it's final. I can't make new assets for every iteration.
> 
> I'm on PTO today, so I'll let you and Troy sort it out, but the suggestions
> in comment 4 and comment 5 were supposed to be for all sizes, so this isn't
> a new iteration.

Comment 15

[Troy Palmer]

Hey Lee

Sorry for the confusion. We did have a "learn more" CTA on there that it looks like we're taking that out now — I don't think it's needed on the banners and tiles. 

I've updated the copy doc with lines for each of the sizes you've been working to. There's also a copy line in there for a banner that is to appear at the top of MDN page, but I think that's copy only (see the Project Overview in the first comment). If I'm wrong on that though, please let me know.

https://docs.google.com/document/d/1VHuQCO3TeEnWhUuticlMPWaRtj4hVqt0Zpy9qF8LK8g/edit?usp=sharing

Thanks,
Troy

Comment 16

[Lee Tom]

THanks for updating the copy doc (with obsolete copy strike-throughs) and listing the assets, Troy. It's really helpful seeing like that. 

Here's the new batch of assets: http://cl.ly/1e3m3f2K2H2Z