Change e-mail invitation text to improve CTR

VERIFIED FIXED in Firefox 42

Status

Hello (Loop)
Client
P1
normal
Rank:
11
VERIFIED FIXED
3 years ago
2 years ago

People

(Reporter: RT, Assigned: crafuse)

Tracking

unspecified
mozilla42
Points:
---
Dependency tree / graph
Bug Flags:
firefox-backlog +

Firefox Tracking Flags

(firefox42 verified)

Details

(Whiteboard: [improve funnel])

User Story

As a desktop client user, I want a better e-mail copy so that link clickers are more likely to click Hello links.

Acceptance criteria:

- If the Hello conversation has no context use the following copy:
[SUBJECT]
Join me for a video conversation

[BODY]
Click the Firefox Hello link to connect to the conversation now: [auto generated Hello link here]

________
Join and create video conversations free with Firefox Hello. Connect easily over video with anyone, anywhere. No downloads or registration. Learn more at firefox.com/hello

- If the Hello conversation has context, use the following copy:
[SUBJECT]
Join me for a video conversation

[BODY]
Join me for a video conversation. Click the Firefox Hello link to connect now: [auto generated Hello link here]

Let’s talk about this during our conversation: [auto generated here]

____________
Join and create video conversations free with Firefox Hello. Connect easily over video with anyone, anywhere. No downloads or registration. Learn more at firefox.com/hello

Attachments

(1 attachment, 2 obsolete attachments)

Comment hidden (empty)
(Reporter)

Updated

3 years ago
User Story: (updated)
Depends on: 1115343, 1113090

Updated

3 years ago
Rank: 28
Flags: qe-verify+
Flags: firefox-backlog+
Priority: -- → P2
Whiteboard: [improve funnel]
(Reporter)

Updated

3 years ago
Rank: 28 → 11

Updated

3 years ago
Priority: P2 → P1
Assignee: nobody → chris.rafuse
(Assignee)

Comment 1

3 years ago
Created attachment 8641342 [details] [diff] [review]
Change e-mail invitation text to improve CTR
(Assignee)

Updated

3 years ago
Attachment #8641342 - Flags: review?(dmose)
Comment on attachment 8641342 [details] [diff] [review]
Change e-mail invitation text to improve CTR

Andrei, if you could do the review on this, I'd much appreciate it.
Attachment #8641342 - Flags: review?(dmose) → review?(andrei.br92)
Comment on attachment 8641342 [details] [diff] [review]
Change e-mail invitation text to improve CTR

Review of attachment 8641342 [details] [diff] [review]:
-----------------------------------------------------------------

Looks great! Just some small changes.

::: browser/locales/en-US/chrome/browser/loop/loop.properties
@@ +60,2 @@
>  ## part between {{..}} and leave the \n\n part alone
> +share_email_body6=Click the Firefox Hello link to connect to the conversation now: {{callUrl}}\n\n________\nJoin and create video conversations free with Firefox Hello. Connect easily over video with anyone, anywhere. No downloads or registration. Learn more at firefox.com/hello

Can you please add http://www in front of the firefox.com/hello link to make sure it is identified as an URL more easily?

@@ +63,2 @@
>  ## the part between {{..}} and leave the \n\n part alone.
> +share_email_body_context2=Join me for a video conversation. Click the Firefox Hello link to connect now: {{callUrl}}\n\nLet’s talk about this during our conversation: {{title}}\n\n________\nJoin and create video conversations free with Firefox Hello. Connect easily over video with anyone, anywhere. No downloads or registration. Learn more at firefox.com/hello

Could you take out the common part between the two bodies of text (the footer) into a string of its own? No need to duplicate that.
Attachment #8641342 - Flags: review?(andrei.br92) → review-
(Assignee)

Comment 4

3 years ago
Created attachment 8643221 [details] [diff] [review]
Bug 1181991 - Change e-mail invitation text to improve CTR
(Assignee)

Comment 5

3 years ago
Comment on attachment 8643221 [details] [diff] [review]
Bug 1181991 - Change e-mail invitation text to improve CTR

Added http://www. to the footer link
Attachment #8643221 - Flags: review?(andrei.br92)
(Assignee)

Updated

3 years ago
Attachment #8641342 - Attachment is obsolete: true
Comment on attachment 8643221 [details] [diff] [review]
Bug 1181991 - Change e-mail invitation text to improve CTR

Review of attachment 8643221 [details] [diff] [review]:
-----------------------------------------------------------------

Looks great!

::: browser/components/loop/run-all-loop-tests.sh
@@ +23,5 @@
>    echo 'eslint run finished.'
>  fi
>  
>  # Build tests coverage.
> +

Please put this back.
Attachment #8643221 - Flags: review?(andrei.br92) → review-
(Assignee)

Comment 7

3 years ago
Created attachment 8643371 [details] [diff] [review]
Change e-mail invitation text to improve CTR
(Assignee)

Comment 8

3 years ago
Comment on attachment 8643371 [details] [diff] [review]
Change e-mail invitation text to improve CTR

reverted the run-all-loop-test.sh temporary fix.
Attachment #8643371 - Flags: review?(andrei.br92)
(Assignee)

Updated

3 years ago
Attachment #8643221 - Attachment is obsolete: true
Comment on attachment 8643371 [details] [diff] [review]
Change e-mail invitation text to improve CTR

Review of attachment 8643371 [details] [diff] [review]:
-----------------------------------------------------------------

Congratulations on your first patch!
Attachment #8643371 - Flags: review?(andrei.br92) → review+
Keywords: checkin-needed
https://hg.mozilla.org/mozilla-central/rev/b7eb07fddabe
Status: NEW → RESOLVED
Last Resolved: 3 years ago
status-firefox42: --- → fixed
Resolution: --- → FIXED
Target Milestone: --- → mozilla42

Updated

3 years ago
Iteration: --- → 42.3 - Aug 10
QA Contact: bogdan.maris
Verified that the proposed email invitation matches the actual email invitation opened in mail client after hitting 'Email Link' button across platforms (Windows 7 64-bit, Mac OS X 10.10.5 and Ubuntu 14.04 32-bit) using latest Aurora/Developer Edition build 42.0a2.
Status: RESOLVED → VERIFIED
status-firefox42: fixed → verified
Flags: qe-verify+
You need to log in before you can comment on or make changes to this bug.