1210576 - Basket Set Up for iOS and Mobile Send to Device Widgets on about:home

Status: RESOLVED FIXED

(www.mozilla.org :: Newsletters, defect)

Description

[Jean Collings]

For NMIT we have the iOS launch as well as a general mobile promotion.

For the iOS launch (locales: en, fr, de, ptbr, es, ru, pl, id), requesting a basket set up for iOS email and SMS. 

Alex - I don't know what links to use since there is a debate about that so looking to you for help on this. 

The SMS message should say: "Firefox for iOS is here! Tap the link to install.
"Link (need to get from Alex)." Text FFSTOP to 36698 to remove yourself from further SMS communication." 
Cory can you please confirm if this language is correct (I'm copying from Android). 

------------------

For the general mobile promotion (locales: en, fr, de, ptbr, es, ru, pl, id), requesting a basket set up for Mobile email and SMS. 

iOS email link: need Alex's help
Android email link: http://mzl.la/1MyNXQV

The SMS message should say: "Get your Firefox browser! Tap here for iOS: Link. Tap here for Android: Link. Text FFSTOP to 36698 to remove yourself from further SMS communication."  
Cory can you check this language as well? 

Deadline - 1st week of November if possible so I can test.

Comment 1

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Hi Jean :)

We developed copy (SMS and email) in the last go in bug 1146908 comment 20. We can probably use it again.

(In reply to Jean Collings from comment #0)
> The SMS message should say: "Firefox for iOS is here! Tap the link to
> install.
> "Link (need to get from Alex)." Text FFSTOP to 36698 to remove yourself from
> further SMS communication." 
> Cory can you please confirm if this language is correct (I'm copying from
> Android). 

Thanks for choosing Firefox for iOS! Here’s your download link: http://xxxxxxxxx.  To unsubscribe from future messages text FFSTOP to 36698.


> The SMS message should say: "Get your Firefox browser! Tap here for iOS:
> Link. Tap here for Android: Link. Text FFSTOP to 36698 to remove yourself
> from further SMS communication."  
> Cory can you check this language as well?

Here’s your Firefox download link! iOS: http://xxxxxxxxx | Android: x. To unsubscribe from future messages text FFSTOP to 36698.

Comment 2

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

NI Ben N for basket configuration

Comment 3

[Alex Davis [:adavis]]

(In reply to Jean Collings from comment #0)
> For NMIT we have the iOS launch as well as a general mobile promotion.
> 
> For the iOS launch (locales: en, fr, de, ptbr, es, ru, pl, id), requesting a
> basket set up for iOS email and SMS.

Let's duplicate the EN_US email template and swap out the URL in the email. The current one is being used in an a/b test and we don't want to mess-up the results. (we didn't use SMS though)
> 
> Alex - I don't know what links to use since there is a debate about that so
> looking to you for help on this. 

Adjust is suppose to be integrated in time for worldwide release. It has been agreed upon by all parties.

> 
> The SMS message should say: "Firefox for iOS is here! Tap the link to
> install.
> "Link (need to get from Alex)." Text FFSTOP to 36698 to remove yourself from
> further SMS communication." 
> Cory can you please confirm if this language is correct (I'm copying from
> Android). 

Just FYI, the copy for Android (although I think could be a lot better) performs really well right now. In recent "send to device" tests, SMS has been getting 82-93% clickrate. Let's be cautious when changing it.
> 
> ------------------
> 
> For the general mobile promotion (locales: en, fr, de, ptbr, es, ru, pl,
> id), requesting a basket set up for Mobile email and SMS. 
> 
> iOS email link: need Alex's help
> Android email link: http://mzl.la/1MyNXQV

Let me know what you need me for. Since it will be Adjust, you should be good to go on your own.
> 
> The SMS message should say: "Get your Firefox browser! Tap here for iOS:
> Link. Tap here for Android: Link. Text FFSTOP to 36698 to remove yourself
> from further SMS communication."  
> Cory can you check this language as well? 

Since we will be using Adjust links, you only need to use one link. Adjust will redirect the users to the right app store depending on the device type they are on.

> 
> Deadline - 1st week of November if possible so I can test.

Comment 4

[Ben Niolet]

Thanks, MT!!

Comment 5

[Ben Niolet]

Wait, wrong bug.

Comment 6

[Jean Collings]

Hi Ben, trying to clean this up so it's easier for you to understand when you create the baskets. Please see this Gdoc. Alex Davis has reviewed and it's good to go!

https://docs.google.com/document/d/1Z9XxN7biGwZvf4ehwwuw3p9Lq-Dip3ccExCO5XKEalY/edit

Comment 7

[Ben Niolet]

Slug for iOS snippet will be:

download-firefox-ios

For the general promotion (android + ios) slug is:

download-firefox-mobile